Last Year Was Brutal - 6 Strategies On How To Bounce Back After A Tough Year!

Hey, this is Russell Brunson. I want to officially welcome you to episode number one of the Russell Brunson Show. And you may be thinking, Russell, this is not your first podcast episode. Why are you calling it episode number one? The reason is because I'm changing the name of the show the Russell Brunson Show. I'll talk about why here in a few minutes. And we got a bunch of really, really cool announcements. And then at the end of this podcast, I'm gonna be going through six things. You got to focus on 20, 25 to grow and scale your company dramatically. And I'm excited. So that said, I'm gonna jump right into the first ever episode of the Russell Brunson Show. Okay, so I'm gonna step back. I'm gonna tell you guys the history of this podcast for those who are just jumping in for the very first time. So when I first heard about podcasting, it was almost 20 years ago. In fact, I remember sitting in a hotel room and at a seminar, and they were talking about podcasting, and I was like, that is the dumbest thing I've ever heard. No one's ever going to podcasts. It's not a real thing. No one's gonna care. The word podcast is just so annoying that it's not gonna become a thing. Little did I know that it becomes such a big thing. But I remember I fought it for a long time. But I do remember thinking, like, if I ever started a podcast, I was going to call it Marketing youg Car. And so I bought the domain name Marketing youg Car. And almost a decade later, I decided to launch my very first podcast ever. When it started kind of catching on. And so I launched a podcast called Marketing in youn Car. And some of you guys may remember this if you listen to the old episodes. It was on the back of my business, kind of collapsing everything. You know, at the time, I built my company up to about 100 employees, and everything had fallen apart. It was collapsed. Everything was collapsing. I had to let go, like, 90 some odd people in the day, and I was moving down to this really small business and like. Or, sorry, to a smaller office. And I remember just being, I don't know, like, depressed and sad and like, all my dreams have fallen apart. I thought I was failing, and I had this weird. This weird pull, this real. This weird tug. Some of you guys have felt that before. I call it now the call to contribution. We feel it's like, contribution. Okay, I got that term from Alex Charfen, but it's called the contribution where I felt like I should start podcasting. I'm like, this is the worst time to start podcasting. My company's failing, everybody's falling apart. But it was like, you need to start documenting this journey. And so at that time, I had moved from this big, huge, like 20,000 square foot office down to like a 2,000 square foot office. They got 100 employees down to like four or five I could still afford. And I had a four minute drive from my house to the office every day. And so most days I'd grab my phone, I would just record a podcast episode. It was called marketing your car. And it was literally me just like talking about what I was learning. But we were trying, we were testing, and it was, it was kind of how I launched it. And I remember putting it out there and. And I didn't know how to see if people were listening or not. So I put it out there, kind of promoted it, and then I just hope for the best. And I didn't know for a couple of years before we were figured out how to like, actually hook up analytics to see how many people were downloading it. And I remember at the time when we finally hooked it all up, I was like, wow, I'm grateful that I didn't know how few people are listening at the time because I wouldn't have probably had put so much effort into. I was doing it probably three times a week for, I don't know, for three or four years. Four, I don't even. Four or five years. I don't even know how long it is. In fact, it's fun for me to go back and listen to those episodes. In those episodes, I remember one episode I was talking about, like, you have to be a moron to want to make more $10 million a year. Like, why would you ever want that? It's so dumb to even go after that. You know, it's just kind of funny now. I remember talking about this idea, talking about this thing called click funnels as we were developing and designing it. And it went from literally like the, you know, our company failing to. To this journey of us launching click funnels and going out into the world. And so the marketing in your car podcast kind of was this really cool journey of me coming from a business failure up into launching click funnels. And it was just such a cool thing. And I remember, man, probably year two into clickfunnels, I hired this guy named Steve Larsen. Somebody has no Steve. And he came into the office and he was my funnel builder, my first funnel builder I hired, he was sitting right next to me. And all day long we'd be talking and stuff, and he went through. He's like, I binge will listen to every episode you ever did, very beginning. And he told me one something one time. He's like. He's like, man, the first, like 35, 40 episodes, like, you were not very good. He's like, by 40, 45, you started getting your. Your groove and you started, like, actually being good. And I thought that was so cool. Again, so grateful. I didn't know that nobody was listening initially, because I would have probably quit before I ever got that way. But it's also interesting. It took me 40 or 50 episodes to find my voice and. And start figuring out how I was going to speak to people and communicate. And I use that as a lesson. I talk about this, actually in Traffic Seekers book where I talk about the fact that, like, you have to publish long enough to get noticed, right? And two things will happen. Number one is that in that process, you will learn how to find your voice. And then number two, your audience will have a chance to find you. I'm just so grateful that I did it consistently long enough for my audience to start finding me. And I started looking at. Over the. Over time. It was crazy because after we launched ClickFunnels, I launched my inner circle. And what's crazy is, like, the majority of people who came into my inner circle came from. Initially they were like, they were podcast listeners. I listened to all my podcasts. I felt like I was like listening to when I was working out and driving and it became part of their lives. And so that was kind of how marketing in your car launched the very first version of this podcast. Then fast forward after that. I remember I was buying a whole bunch of domain names from John Reese. I bought Traffic Secrets, Product Secrets, and all these different things. And one thing I bought from him was Marketing Secrets, which is his blog back. Like when I first got started, that was the blog back then. He had that I used to read and study from him. He was the one that. The original OGs of this market. And I bought Marketing Secrets and I decided to change the branding of the show to Marketing Secrets and it became the Marketing Secret show. And it ran that way for another. I don't Even know now, five, six, seven years, I think like 600 episodes as the Marketing Secrets podcast. I've always loved that. And it's been. It's been awesome. In fact, this is the first episode that is a marketing secret, which is Hard for me. But what's. What's tough is, like, I don't know, I'm in a spot in my career, in my life where I want to talk about a lot of stuff. And the marketing secrets kind of pigeonholes me in this weird spot where I'm allowed to talk about marketing. I kind of go outside those bonds, but those bounds. A lot of people like, I've come to you, Russell, to learn about marketing. I'm like, I know it's awesome. And so, like, for a little while, I was like, well, I have marketing, but I also have sales. What if I change the branding to the selling online podcast? And I almost did that. We, in fact, we created an intro video. I was awesome. But then I was like, I love talking about personal development. And so, like, we almost changed the podcast to round pegs, square holes. And that was gonna be a thing, or I was gonna create a whole separate podcast and one on marketing, one on personal development, and it was just getting confusing. And I was like, you know what? This is the deal. People come to me for different reasons. Some of you guys came to me because you want to learn marketing. Some of us came to learn sales. Some came on personal development. Some of you guys just, like, you have no idea why you're listening to me. You're just here. Cause I'm trying to entertain you. We're having a good time. Some of you guys like me telling stories about old people who have passed on who, like. Who changed the world that you know, like. Like Napoleon Hills and Orson Sweat Martins and like, all these people that like. And. And. And so I have a lot of things I want to talk about. And so I kept trying to shift these things around. Finally, I was like, you know what? Most of the people I know, the show's named after them. It's like the Rachel Hollis show, the Gary Vee show, like, things like that. I was like, you know what? I'm just going to change this to the Russell Brunson show, and I can talk about things I want to all the things, and I think it'll be more fun for you guys. Uh, we're also on YouTube, setting up a separate podcast channel where it's just my podcast stuff. So I have the Russell Brunson channel, which it's got all sorts of stuff, but we're creating a Russell Brunson podcast that's just these interviews, just. Just me going live. Like, just these things that are very specific to. To the podcast format that I'm going to kind of use. Uh, so by the way, that means you got to go back to YouTube and resubscribe. You want the video versions of these? Um, but that's why we're doing it, Ken. But I also want to know that like, like when you're coming to an episode listing, I want you to be able to know, like, what you're getting into. Right. I know there's some podcasts I listen to where I like when they talk about personal development. Maybe not this part, or vice versa. So in the titles I have, like, it'll be, it'll be like episode one, here's the title, and then have some kind of thing afterwards. It'll talk about if this is a marketing episode, a selling episode, a success episode, or like a round peg, square hole, or I'm talking about some other person from history that I think you should know about. And so that's kind of how I'll break these things up. There may be other categories come in the future, but for the most part, you know, the things I deal with, the things I think I'm the greatest in the world. I'm great at marketing, I'm great at selling. I'm obsessed with personal development. And I love stories of just amazing people who have passed on, who most of you guys don't know about. So those things I'm passionate about. And that's the stuff I'm going to be talking about more so during this podcast. So hopefully you'll find something that you love and, and it should be a lot of fun. So there's kind of set up about what the new Russell Brunson show is. So now, you know, and I want to talk about before I dive in. I've got. I've got six things I want you guys that I want you to understand that I'm focusing on dramatically in our business this year. I think are going to be the keys for us growing. Um, and so I'm gonna talk about this here in a minute, but before we do, I wanna talk about the last 12 months. Okay. Uh, we're at the beginning of the new year right now of 2020. What year are we? 2025. I'm. I'm not bad at remembering year. I'm not good at remembering years. So we're the beginning of. Of a new. A new year. And I know with that there's a lot of new growth and things like that, and I've been thinking a lot over the last couple weeks about this kind of stuff and, and also just about the last 12 months, and it's crazy I. Just before we got here, I listened to an episode that I did last December. So a little over a year ago, and I was at a. At a low spot in my business and my life. And I was listening, like, man, that. That Russell is in a lot of pain listening to that. And. And I was very, like, excited. Like, this year's gonna be great, and we're gonna, you know, do a lot of stuff and get kind of dig out of this hole and get back to spot, you know, where I feel like we're growing and having success. And what's crazy is a year later, like, it's been a brutal year this year. I don't know about you guys, but, man, for me, it's like the last. I don't know, the last cycle, I would say. I'm not into politics, but last political cycle has been rough for me as a whole and for me, for my business, for my family. Just a lot of things, a lot of changes, a lot of stuff I was not prepared for. And what's crazy is I have a group. I have my inner circle group. I have a group above that called the Atlas Group, and we met in December with the whole Atlas Group, and it was crazy. Almost every single people in that group were like, this year is really, really hard. Everyone had very. It was a very consistent feeling of it being a really, really hard year. And also, like, I'm not in big. I don't know anything about numerology at all, but one of the guys in my inner circle names Vishal, he. He was talking about numerology. He's like, based on the numbers, like, this year was supposed to be the hardest year for everybody, but 20, 25, based on numerology, supposed to be amazing. So I'm like, I don't know about anything about numerology, but I'm pumped because I feel something different this year. I don't know if you guys are feeling as well, but, like, I'm really excited and really, really motivated. Um, the last 12 months have been tough, and I want to kind of talk about that just because I think a lot. It's been tough for a lot of you guys, and I want to have empathy for that because I'm going to talk about how to succeed this year, what to do, what to focus on, all that kind of stuff. But I also want to do it through the lens of, like, I understand where you're coming from. You got beat up this year, man. So did I. If you got beat the last couple of years, like, so did I. And so if you. And I'll fast forward actually four years ago first. So four years ago during the last election cycle, in fact, I remember it was like, it was the day of the election. I flew out to Atlanta to hang out with Todd and that's when we got the offer for somebody to buy clickfunnels. We'd gone through this process for five or six months ahead of time and it came down and we. And you know, is it a big funnel? Everything in the world's a funnel, right? But you know, we put it out there. We had people coming initially really high offers and then you go through all the due diligence and it goes from like 100 companies to 80 to 50 to 40 to 10, to you know, all the way down to like three or four companies and we end up getting three or four offers at the very end. And it was the day of the elections that just happened. So it was the next day. And we were sitting there looking at the offers and I don't know, it was weird. The offer was insane. Had I have said yes to that, I never would have had to work again. I don't know, it was crazy. But there was something weird inside where I was just like, I didn't feel good about it. I was just like, I don't feel like I'm done. I don't feel like, I don't know. It was a weird thing. And it's crazy because like the selfish thing would have been like, peace, I'm out. You know, I've got a nine figure check for myself. Todd's got one all, you know, and it would have been, it would have been easy. But for some reason, I don't know, maybe we're dumb, we decided to say no to it and, and, and it started this journey and we were so excited. Like we're going to build, we got to build something. Because like we knew, we built Cliff rolls is amazing, but we knew we could build. We needed to build something for the next to, to take it to the future. To do what we needed to do. We, we needed to do something different. And so we sat down and we went back through the drawing board and it kind of designed it all out. And Todd spent a year in by himself with, with a team, a team of guys build out the foundation for what would become the new click funnels. We spent a year of it and it was like turning out so good. And the next year's funnel hacking live. And this is probably my mistake, but like I was so excited and I wanted People to know. People were asking, like. Like, there's other competitors coming out. Like, what are you guys doing? And, like. And we were obviously fixing and trying to make the core product really solid and stable, all kinds of stuff. But we were building something new. And so finally, that next product was a year into development. I came out and I was like, okay, this is what I told everyone. Like, 2.0. This is what we're building. This is what it's gonna look like. And people were so excited. And then. Yeah. And so. And I don't know, it's one of those things where you always feel like you're closer to done than you are. And so that year, we announced it, and it's just crazy because. Because half our audience was so excited. And then half the audience was like, I don't know. It's just funny. Like, the people who don't like me or like, clickfunnels were just like, from day one, oh, it's gonna be horrible. And it was just. It was so. It was so crazy. I'm like, we just told you we're working on something and you're already talking trash about, like, it just blows my mind how people work. But then it was out there, and so people knew about it. And so we spent the next year working on and building. And so next year's Funnel, like, Live, was coming up, and it was tough. Cause people were waiting a year for it, and we were waiting, and we'd been testing it for an entire year, and it was very solid. Like, it was working great. There were, like, bugs and hiccups and stuff, but it was like, anyway, it is what it is, right? And so the next year, Funnel Hacking Live, we didn't launch it there. We did a beta launch. Everyone who was at Funnel Hacking Live, and then. And then, like, two months later, a month later, whenever we did the ClickFunnels 2.0 launch, and we gave it to everybody. And what's crazy, this is like, in hindsight, we launched clickfunnels first time, there weren't very many customers. People come in, they find bugs, we fix them, and then more people come and we find more bugs and just, like, kind of cleaning things up. But we went from zero to getting 18,000 new signups in a week. 18,000 people joined. And what's crazy in hindsight, if I could go back in time and say, young Russell, don't be an idiot. We had 18,000 people sign up, and there were all sorts of things. And we spent the next year just trying to keep on Top of it. And it's hard because, like, when we launched it, I told everyone, like, this is the beta of 2.0. It's amazing when you sign up for it for a year, when give you classic and two point, you get both. So I was like, my head is like, best of both worlds. There's gonna be some bugs and stuff, but people can have classics. Doesn't matter. Like, both best of both worlds. The problem is a lot of people didn't look at that way, and we had people that were upset with us. And for the next year, we spent just fixing things and fixing and trying to keep in front of it and, like, improving it and getting the platform solid and, like, trying to. Anyway, it was. It was a lot. And so that was like last December. It was like, it had been a year of that. So again, four years. We had a year of building, a year of pre launch, and then we launched it, and then a year. And so last December, I was, like, beat up. And I listened to that podcast episode and I was just like, I was beat up, right? And I was just like, man, this is crazy. Like, I'm trying to serve people. Like, I. I literally did not quit. I did not take this huge payout. And instead we just. We sacrificed all the stuff to, like, to try to create this amazing thing for people. And a lot of the people who we'd created it for were angry at me and mad and, like, talking trash about me and, like, attacking. And it was just like, I don't understand this. Like, we thought we were doing the right thing, was to not just take the easy money and just walk away. It was like, no, let's, like, let's go back. And like, anyway, it's just weird to me. And it was like, anyway, it was tough. It was tough. And I remember at the end of it, I was talking about how a couple things, like, just how brutal it had been, like, people attacking me and attacking the company and stuff, and how hard that hurt me. It also had been a year since my partner, Dave Woodward, had passed away, which was hard. And it's just like, man, I don't understand, like, when. I don't know, it's a weird thing. Like, when you're the underdog coming up, everybody cheers for you. And when you're on top, it's weird how people just want to take shots of you. Especially people who like who you helped, who you served, who you like, you help them start their businesses and launch it, and then they come attacking you. It's just like, I Don't understand. I'm trying to do everything right. I'm trying to do what I think is best for us and for the community. Like, I wasn't selfish and just cashed out in, like, peace and, like, left. You left things where they were at. And so it was hard, man. It was. It was brutal. I think it was something I was not expecting and then come into the new year. So a couple other things. So I don't know if I talked about this in that podcast episode, but last December also, my twins turned 18. And I don't know about you guys, but you always think you have more time with your kids and. And everything. And. And. And I'm like, I love my kids. They're amazing. Like. But being a parent's hard. I don't know if any of you guys are parents out there, but it is hard. It's, like, crazy. Like, you had a fun hockey live, and I speak and everything I say, people are, like, latching on. Like, that's so smart. You're the greatest with your kids. It's not that way. Like, you. It's like, you try to give your kids everything, and they. And it's a whole different experience. It is. It is hard. And try to give your kids the best. And, like, parenting is weird because parenting, there's like. I don't know how you guys feel. As a parent, though, I always have this thing where it's just like. And this isn't completely true, but in my head, it's like, I'm like, there's no value as a parent, right? And that's not true. There's value, but it's like. It's like, you don't get anything out. You don't get paid for it. You don't get. You know, they don't tell you they love you when they get older. Like, all these things are just like. Like everything you're doing is trying to help them. And then they're angry, they're mad, they want to rebel. And she's like, I'm not getting paid for this. I'm doing this because I love you. That's the only purpose, right? And it's just so hard. And so last December, my twins turned 18. It was tough because, like, one of my. One of my Sons, we turned 18, you know, had a birthday party for him when he went out that night, and he didn't come back home, and he basically moved out, and. And that was awesome. That we were prepared for or ready for. We didn't know what was happening. It Was in the transition for months was like. It was. It was brutal on me and on Colette not knowing what was happening and why he wasn't coming home and where he was even staying. And like. And like. I don't know. It was mentally. It was mentally really tough. So. Being a parent's hard. So anyway, those of you who don't have teenagers yet, you're gonna find out it's a different game. But that. That was really. I don't know, that was really hard. And then come January, and I haven't talked publicly about this, but it's actually like a year ago this weekend. So we had a. I don't want to get too deep into the details of it, but we had a scare with. With our one son moved out. We had a scare. It was. It was a Friday night. And anyway, we were out till 2 or 3 in the morning trying to find him and all sorts of. Anyway, that's as far as I'll go. Then came home, went to bed, and then the next morning woke up at 6am for wrestling tournament. Took my son to it. And. And for me, wrestling is my happy place. You guys know that. Like, I don't know nothing, nothing brings me more happiness than wrestling. And I go to this. This wrestling tournament and watching Bowen is his senior year. We've been working so hard. Like, literally every day of the summer we worked out, me, him and his wrestling partner just trying to perfect things and get better. He was like, just doing so good and so excited. And we're at this wrestling tournament and for some reason, normally the coaches sit back off the mat, but for some reason, like, the. The gym was small. Everything. Everything's on top of each other. Like, it's like I'm sitting right on the mat and my son's wrestling and I did something stupid. The kid wrestling put a hold on my son that he should not have. The ref was very slow to react to it. And I don't know, just call it lack of sleep, call it stress, call it anxiety, call it being stupid, a million different things. And I jumped out and tried to get the kid off my son. And anyway, I got kicked out of the tournament rightfully so I should have. It was. I was in the wrong there. I should not have done it. And, And, And I thought that was it. I don't know. Normally that would have been. What's it. This kind of stuff happens in wrestling often. It's not something that I don't know and someone caught on video. And because I am who I am they posted it and tagged me and tagged everybody and, and that video went viral. And I don't know if any of you guys ever had a chance to, to stand in front of millions of people and have them all take shots at you without you having really say anything back, man. It is, it was brutal. It's crazy because like we went to the family, apologized, made it right. Like everything was fine. And then like the, the, the, I don't know, the, the jury of public opinion, it was called judge, jury, executioner of the world. Yeah. For the next, I don't know, six weeks, I would say conservatively, I probably got, I don't know, three, four thousand death threats. I got people anyway. It was, it was like nothing I ever experienced before they. And again, it's one of those things that like, that happened in the normal world. It wouldn't have been that big a deal because it made on the news and it made it everywhere. I got on the Joe Rogan show. Yeah, I made on Rogan. I don't know. But because of it, it was just. They, they wouldn't let, they. They forced me to quit. Quit as a coach. They wouldn't let me go and watch my son wrestle ever again. Wouldn't let me go to practices. Won't let me even into watch a wrestling match for two years. I can't coach ever. I literally taken the thing that most important to me away. That was hard, man. I don't know. And again, it sucks because like, I mean, it was a mistake. I did. I messed up 100%, man. I would say conservatively, probably cost me a couple million dollars. Cost me a lot of. Anyway, it was tough. It was tough to see how like people who I thought were friends, you know, jump up and throw you under the bus. People, your enemies feel like it's Christmas and they get a. Do what they want. People using just for clickbait, just take as many shots as possible. It was, it was hard for me, for my family, for every. Anyway, it was. So that was like. That was my January. Yeah. So I don't even know. But yeah, that was kind of. It was brutal. And then from there it was. Yeah, the rest of the years kept happening, kept things and it's just. We had, you know, problems with click phones problems, employees problems. It was just like, man, I was like everything that could possibly go wrong that year kept happening. It's getting hit over and over and over again. Towards the end of the year, we decided to take. If you look at our company, our company's got A lot of stuff, right? We got click funnels, we got the training, we got everything. Coaching programs as one company. We decided to separate them as two different companies and so spent a lot of time doing that, which officially got done December 31, January 1, we're running these two companies is prime Mover, which is the info coaching side of Business, and ClickFunnels, which is the software side of the business. But there's a lot of, you know, a lot of things along the way. Anyway, it's, it's, it was a tough year and I'm sure a lot of you guys had had similar things. In fact, it was like month after month. It's like, I don't know how, like, you know, just thing would happen, the next thing would happen, the next thing. It was just like, anyway, just, just a lot. And it's funny because, like, I mean, you guys, if you follow me at all, you know our mantra inside of clickfunnels, you're one funnel away. You're one funnel away. And we launched a ton of funnels. Like I need funnels to increase coaching sales, to increase clickfunnels trials, increase revenue so we don't have to let people go. And there were a couple times we had to do layoffs this year. Like, things like that. I'm just trying and trying and trying and, and it's crazy. As we got closer and closer to the end of the year and again, one funnel away, man, I, I, I, I, I said that for a long time it's been our mantra. And if you look at how many different funnels we rolled out over the last year. But then towards the end of the year we launched after we were splitting the company info side. I was like, hey, how do we sustain info product side, the coaching side? We needed something and so we sat down and said, okay, we need to build something. We sat down, we built a funnel. And you've probably seen the funnel. It's selling online.com and it's a three day event and we launched that and that event and that offer back in coaching, everything just shifted everything for us. Like it, it gave me the ability like, oh, okay, it's working again. Thank heavens. All right, we have an offer. We have something to scale. We have something we can grow. It was like, it was like the brink of everything falling apart and then like one funnel away. One funnel away. It wasn't that one. It wasn't that one, wasn't that one, wasn't that one. And I was like, boom, we got one. This is the One, uh, it's the highest converting funnel we've had. Six, seven years. Um, and so that was the selling online funnel. And then it was like, okay, now the info product side is happening, but, like, the click funnel side, we're still losing members and things are shrinking. I'm like, how do we. How do we save this? And it was like, try another funnel. You know, we did this funnel. This funnel, same day, like, boom, boom, boom, boom, boom. And all of a sudden, during Thanksgiving, boom. We hit one called the Last Secret. You probably see the last secret dot com. We hit it. It was like, boom. Like, that was the funnel that we can grow, we can scale. And so by the end of year is like, oh, my gosh, the two sides of the businesses. We got two. Two funnels that are scalable, growing funnels that we can spend a million dollars a month on to grow the companies, Both companies individually. And it was just like, well, anyway, I think a lot of that comes back to, like, I don't know, a year of a year, it being brutal. It's like a lot of praying and a lot of just up at bats. Try this one. Try this one. Try this one. I think a lot of times, you know, when. When things get hard, we just, like, clam up and just like, I'm not going to. I'm. I'm just going to. I'm going to quit. I'm going to. I'm. And it's like, we didn't have that opportunity. I couldn't just quit. Like, I've got, you know, hundreds of employees. Just like, I got to try and keep trying, keep trying, keep showing up, keep stepping up to plate and, like, striking out, striking out, striking out. And then how good it feels when you hit something and your team rallies behind it. It's just like, oh, my gosh. We have something that's going to, like, it's going to serve our customers at such a level, deeper than we ever thought possible. And then also something to like, I. Our team is fired up about, like, everyone, like, the employees, the staff, the team, like, and I remember selling a line event. Like, we got done and Miles runs. Our event came out. He was like, freaky. I was like, this is so exciting. Like, first time I had to introduce the concept of prime mover. And like, this, this. This thing. And he was just like, yeah, I'm a prime mover forever. He was so excited. Everyone else is rallying behind us. Like, feels like, like we're back, right? And the last secret, too. Sending cliffs. We're trying different versions, different things, like, and like, how do we get trials back to where they used to be? How do we get all kind of stuff? And then boom, that one hit and it's just like, oh, thank heavens. So I don't know, there's something about that you guys have just keeping, keeping on keeping showing up and trying and trying and trying, you know, despite all of the, all the challenges and all the pain. So that was the end of last year is like finally we had two funnels that were just like, now we can. The two sides of our company, we can grow them, we can scale them and we've got, we've got the ammunition we need, which is really exciting. And that brings me to today. So actually tomorrow. So tomorrow I told you guys. I have twin boys. One of my sons, the one left a year ago on his birthday and has been living away and he's doing great now. He's got a job he's having anyway. So, you know, a year later, it's like after you get past the initial three or four months of just like, I was not prepared for this. How does this work? How do you, how do you navigate the emotional and the physical and the like, all the things right. He's doing great now and thriving and it's been, it's been interesting and fun watching him take that step into, into the real world. And now my other son is going on a mission. In fact, tomorrow we are driving him to Utah to the missionary training center. We're going to drop him off and he'll be gone for two years. And so my family life is like changing. It's so weird, but also it's like, it's, it's, you know, we're more prepared now and it's, it's, it's better. So anyway, that's the, that's the year for me coming up to now. So like I said, the last four years, as you've seen, have been brutal at the same time. Now right now we are on the, I don't know, the precipice of like so many great things like click funnels. We're not calling it ClickFunnels 2.0, but new ClickFunnels. We have like two or three really cool things happening this month before funnel hacking Live. You guys will see. I want to tell you so bad, but I can't. You'll see it soon, but just new things that are coming out that are like so exciting and like the platform is insane now. It's stable, it's great. The editor is second to none. The. The. Anyway, I'm so proud of what ClickFunnels has become. It took us longer to get there than we wanted and I apologize for that. But man, where it is now is, is insane. I got. We have people in swarms coming back and like they're like so fed up with all the crappy other solutions and like we missed the funnel builder, we missed this. Like ClickFunnels is today the greatest funnel builder on the planet, hands down. There's nothing that comes close to it. The page load speeds faster, the features, the simplicity, the like, it is insane. There's nothing better than that. Like, it is anyway. So that is true and I'm proud of it. And with that foundation, like growing again is like, is so exciting. So okay, so with that said, sorry, there's a long lead up to the things I actually wanted to talk about and teach you on today's podcast. But I wanted to give you some background why I'm calling the Russell Brunson show. Why we're doing things like the last year and, and now it's like, hey, we're at the beginning of the year. One of the things we're going to do to take over the world, right? I want to take over my world, want you guys to take over your world and your businesses. And so I've got six things to be focusing on that are the keys. A lot of this come back to the fundamental foundational things that you know from the clickfunnels world, from Russell Brunson, from the.com Secret Expert Traffic Seekers books. That's refocusing. And it's funny because for me it's like this is what I'm refocusing on. And so for usually when I'm trying to refocus, like most of the people who follow me are like, I'm also refocusing on the same things. And so I hope this helps serve you guys and stuff to focus on. First thing number one, get your hand notes out, write them down. Thing number one is focusing on creating a break even funnel for your business. Okay, what is a break even funnel? A break even funnel is a funnel that I can spend a million dollars a month in ads and I get a million dollars back during the point of sale, during the signup process. Right? It is the key. It's the thing that gives you the ability to sustain and grow your company. For me, selling online was the first one. Again, my whole goal is I need to get a funnel that we can spend ton of money on to get Leads in again. So we're trying thing after thing after thing like this funnel, this funnel, this funnel, this funnel. And finally for us it was sellingonline.com that funnel became the breakeven funnel. Okay? It's a three day event. It's a hundred dollars. You get a ticket. If you guys haven't seen yet, I highly recommend going and funnel hacking it. One of the highest converting funnels of all time. And it's working. And you should also go through the event anyway because the three day event I'll teach you how to actually sell More so selling online.com, right? But it's a break even funnel. Okay. Right now my goal, in fact my entire goal, we one of our guys in our inner circle in my Atlas program, he spends $150,000 a day in ads. So I built this funnel with that goal. I need a funnel. I can spend $150,000 a day in ads. We're not there yet. We are the spot. We're spending probably 50 to 60 thousand dollars a day in ads and trying to get that to the spot where we can consistently get to $100,000 a day in ads and beyond. But if you can spend $100,000 a day profitably on ads, what does it do for the rest of your business? Like it explodes. Think how many new leads, how much new blood is coming into your business every single day. Think about how much have you buy your back and coach program and now you have these leads, you can buy everything else in your ecosystem. Like the key number is break even funnel. So for the info product side of the business, which we call prime mover, that was the key selling line, became the funnel. Now we can spend the money a day. Now the second thing is like I need a break even funnel. In the click funnels business. We've had them for years. But over the last probably a year and a half, two years, we've not had a break even funnel. Okay. Initially it was just, it was a funnel hacks webinar. We ran that, you know, you guys know the story. I did a webinar like 70, 80 times live. Then we transitioned Evergreen and we ran that for years. Right? That was the funnel. I know that funnel couldn't, was not the, the offer, the webinar, whatever was not profitable anymore. So we had to turn that one off. Then one funnel away challenge was the next thing. We ran that for years and that was the profitable front end funnel that we spent tons of money. We had 180 something thousand people by the one funnel. Away funnel, right? That was the next one that lasted for a long time. After that we launched 2.0. We had the year first funnel challenge. That one ran properly for like two years, maybe a year, year and a half before it stopped working. I was like, we need to funnel, need a funnel. So again we're trying different thing after thing after thing. And finally the last secret.com launch. Boom. And if you guys follow the linchpin model, it is modeling the linchpin business model to a T. And so if you want to go see the lastsecret.com you can go check it out. But they register for a live event. Then there's thank you page Mifke giving people a clickfunnels trial. And then we do the event where we're basically white label a whole bunch of like $40 million software company for free when they have a clickfunnels account. Like it's insane. And so that right now just. We did the, we did a launch during, during Black Friday and it crushed. It was insane. Probably the highest converting offer I've ever done. And now we just this week are rolling it out as, as live Evergreen. So boom, number one break even funnel. Okay? If I was to go to create new business, in fact a good example is Secrets of success is the side business I have, right? My number one focus post FHL is to get a break even funnel in that business. And so I'm going to try two or three. So I get ones like boom. This is the one that can scale. Same thing with magnetic marketing, Dan Kenny's business. Like my number one focus post FHL is getting a break even funnel. So for you guys, like number one thing for this year is, is you have to have a funnel where you can spend money profitably to get customers. Otherwise you're in trouble. Okay? Now if you're waiting to build this funnel, you need to go test a bunch of things. Like now is the time to go build a break even funnel. It is the key that will unlock all the freedom, all the success, all the growth, all the things you need. Okay? My ability to grow and scale clickfunnels right now is second to none better than it's ever been in the past, right? Like if I'm gonna beat everyone else, has nothing to do anything other than having a good solid front end break even funnel. I can scale through paid ads. Like that is the key. That's how you win this game. Nothing else actually matters that much. All right, that's thing number one. Okay. Thing number two. Thing number two Is what is your key metric? I lost sight of this. In your business, you have a key metric. And mine has shifted over the years. In fact, I remember when I was first growing my business. This is man, pre click funnels. I built a business, it kind of collapsed. And I was like, back in the rebuilding phase. And a really cool call with my buddy Dagan Smith, and we're talking about our businesses and growing and stuff like that. And Dagan asked me this question. It was so cool. He said, how many people join your list today? He dropped that today because he say, how many join your list? Oh, I got 100,000 people on my list. You know, how many join your list today? And I didn't know. I was like, I don't. I'm not sure. Let me see. So I logged into my. Whatever. I think I had aweber at the time, aweber account. And it's like, six is. I haven't joined today. I'm like, six. He's like, oh, there's your problem. I'm like, what do you mean? He's like. He's like, dude, your only focus should be how many people are joining your list every day. How many join your list every day. He's like. And he logged in, it was like 3,000 something. And he's like, this happens every day. He's like, my focus is this is building my list. Building my list, building my list. And as soon as he told me that, then that became our focus. I told my entire team, all right, only matters how many people join our list today. What's crazy about it? As soon as you look at something like, it'll grow. It's crazy. And so it's just like, because it's back your mind like, okay, well, how do I get more people? Listen, what do I need to do? Oh, I need to do a. I do a podcast instead of just doing a podcast. I. I do a podcast and I give a call to action, right? Instead of doing Facebook live, I do a Facebook Live and a call to action. Instead of just going, you know, like, you just start thinking differently. So we start focusing. And I remember when we shifted our focus, how many people joined list day went from six, you know, to like, to like 50 a day to a hundred a day, to a thousand a day, to 5,000 a day, to 10,000 a day, right? When it became the focus, okay, we launched clickfunnels, our key metric shift. Our key metric was how many trials did we get today? When that became the focus, guess what happened? We got way more trials. And we started this, this run to remember we want. Our goal is to get to a hundred thousand active members. And so that was like on all the TVs in the office. Everyone saw it every single day was like the thing we talked about every meeting is like, how many people each day are joining, how many people we have, how do we reach a hundred thousand? And that became the focus point, right? We blew up spot. We hit past a hundred thousand active members and blew up beyond that. And then after past a hundred thousand, I stopped focusing on it. We hit the goal. It's crazy. And it's been like four or five years as I focus on that goal. And, and because of that, like, because no one's focusing on that as the goal, like, the goal post moved and just kind of like settled down. Right now we're not at a. We're below a hundred thousand active members. Like, and so it's coming back to like, what is your key metric? So the clickfunnels business is how many people are active on clickfunnels. Like, and so how many trials we getting today? Like, that becomes. So in the clickfunnels business, that is the key metric. And we're bringing it back to that. We'd forgotten about it as like, bringing that back. That is the only thing that matters. Okay? And selling online, sorry, the. The prime mover side of the business, right, is different. That one is like, how many tickets have we sold? How many people are going to be on this, this month's live challenge? Okay? And so my goal is how I want to have 5,000 people every single month doing the selling online challenge. Right now we're about, you know, 2500 to 3000 to join every single month. So I'm about halfway with our entire team. We all know, like, everything social, the apps, everything's like, we need 5,000 people a month on this thing for our numbers to work, right? And so those are the key. The two key metrics with two key businesses. All right, so, so that's. Number two is what is your key metric? Okay, I don't care what it is, but it's gotta be the thing that drives your growth. Needs to be something that's literally on your wall every single day. You see it when you wake up in the morning. If you got a team, that's the first thing ever's asking, how many people joined the thing last night? Right? If you don't have a team, then it's like you're yourself asking, like, how many people joined the thing last night? Like, that's the only thing that actually matters. Your business. Okay? Everything else is just a byproduct of that knowing what your key metric is. Okay? And by the way, your breaking funnel step number one should be the thing that's fueling your key number two metric. Okay? All right. One, two, Number three. I just wrote really big in all bold caps. Promotion, Promoting, promoting, promoting, promoting. Okay, Too many times. Us as creators, we create something, and then we move to create something else. We have to focus on promotion of the thing we have. Promotion, promotion, promotion. Okay? I've got three of arguably the greatest marketing books of all time.com Secrets, experts, traffic secrets. I'm not focused on promoting those in a long, long, long time. So we just rebuilt the funnels, and now I'm coming back to promotion of. Okay, promotion. You hear me talking about more often. Like, promotion, promotion, promotion, right? I'm doing more Facebook lives. I'm getting, like, I'm doing more podcast episodes. I'm getting other people's podcast episodes. Like, I'm. I'm speaking at more events. Like, I got to get back into the promotion game. Same thing for you every single day. How. How, like, how are you promoting your stuff today? I remember a couple of years ago, my friend, one of my friends, he. It was January 1st, and he. He. He posted a thing. It was like, how many? He's like, my goal is to get. I can't remember what. I have a PowerPoint slide right where I walked in when he did. But it was like he was going to try to do a thousand live presentations and. Or a thousand speeches that year or something. And he said, I defined a speech where there's me and at least two other people, right? It's gonna be one to two, one to five, one to 100. But it's like a one to many presentation. And he said, the goal is. I'm. I can't remember. I wish. I wish I pulled. I think it was a thousand, though, for the year he wanted to do. And so we put it out. First day, it was like, January 1st, I spoke to, like, my list. I. You know, I'd won one out of one. And then February, I did this, and he. Or January 2nd, January 3rd. Every day he posts publicly how many. How many speeches he had given. And as I started doing that and people started messing, like, hey, you want to speak to my audience? Speak to my audience. And by, like, by the time he's in March, he's getting like six, seven, eight speeches a day where he's doing a podcast here he's doing a Facebook live. This group he's talking to, this guy's, you know, this group over here, he's doing, you know, just like. And it was just him doing this kind of stuff. And it made me remember, like, we gotta focus more on promotion. Promotion, promotion, promotion, right? How are you promoting your business today? I get people all the time. Like, I'm working on my funnel. I'm gonna launch my funnel. I'm gonna like, okay, that's great. But you gotta be promoting at the same time, right? If you're not doing active promotion when your funnel's ready, no one's gonna be there to buy, okay? Promotion is a consistent, constant, consistent things happening every single day. Okay? So you figure out where are the places that you can talk that you can promote, and. And then be there as much as you possibly can, okay? Promotion, promotion, promotion. All right, so number one is breaking funnels. Number two, you figure out a key metric. Number three is constant, consistent promotion. Number four, okay? And this is something that's gonna be a little controversial. You gotta focus on ad creative over social. Okay? I've been doing social game for a long time. I got a million plus followers on Facebook and on Instagram, another million. And on YouTube, we got 400,000. What's crazy? And I love social, and. And maybe I just suck at social. That's definitely a possibility. There are people who are killing on social, but for the amount of effort I put into social and the number of leads that come back and number of sales and trials and stuff, like, it's not bad, but it's not good. Okay? When I put that same effort into ad creative, those make me way more money. It's crazy. I was looking at, like, how many hours a week I do creating social again because it's podcasts, YouTube channel, these things. Like, these are all social things I'm doing. They're all great. And they're good for long term, consistently. Good for building brand, good for connection with the audience, all sorts of stuff. But if you want to make money, it's creating ads. Okay? Last Friday, we sat there, I spent four hours just creating ads. Ad after ad after ad after ad. Those ads get plugged in, and instantly they turn into more money. Social eventually turns into more money ads instantly. So focusing on ad creative over social, for every hour you're putting into social, you should be putting an hour into ad creative. If you do that, watch how your business changes, okay? You look at, like, really good offers. The reality is, with really good offers, the difference between an Offer that's doing good and doing great is how much, like, how much creative you have going towards that. In fact, a really good story. Dean Gross Diocese and I, we both launched a book about the same time. I had Expert Secrets and he launched Millionaire Success Habits. And we were, you know, we basically had very similar funnels. He had funnel hacked my funnel, so his funnel looked like mine. And we were kind of sharing stats back and forth. What's crazy is that he had spent. He was getting four times the book sales that I was having, and we couldn't figure it out. Like, even though I asked him, he's like, I don't know. Really good stuff. And finally I was like, can I come down and let's just spend a day with my team and your team. It's just like, let's kind of coach each other, look at everything. He's like, sure, come on down. So we flew down there and we went through all his numbers, his analytics, everything. And when all said and done, we found out is the only difference between Dean and me was Dean was creating four times more creative than I was. That's it, okay? For every ad I made, he was making four ads. And it was interesting because Dean's from the infomercial world. And he told me, he's like, back in his. Like, I would do an infomercial, and he's like, one infomercial last for 18 months before it would get ad fatigue and I have to go record a new one. He's like, with ads on Facebook and Google, it's like six days. So you gotta keep taking a lot of credit. You know which ones are gonna work and which one's not gonna work. And then what's interesting, he told me, is, like, when you find the message that works, then you can double down. And so, like, he was showing us, he ended up selling, I think during this campaign, like four or five hundred thousand copies of his book, which is crazy for a book. But he's like. He's like, it took me like six months to get the right hook is this ad. Eventually, they just one of the ad credits he did. Boom, the hook landed. And he's like, oh, that's the hook. And they did all the ads afterwards using that same hook. And that's when it blew up. So for me, was selling online. Guess what I'm doing once a month, I'm going creating a whole bunch to ad creative, right? Because we're. We're like, we're running this live event, and every single 30 days, every single month, So I need new ads, and so I'm doing new ads. And so, like, every month, it's like, oh, that one didn't work. That one didn't work. This one did. And so, like, I'm learning, Like, this is the messaging that gets people to sign up for this event. Okay? So I'm putting more time into ad creative. Ad creative. Ad creative. So number four is ad creative over social. For every hour you put into social, you're putting hours Ad creative because the ad creative will pay off instantly. Social pays off over long term. So you still want to do both. But folks say ad creative over social. All right, number five, I wrote curiosity. You have got to become curious. I don't know what it is about people. Maybe I'm so curious, but people drive me nuts. Okay? So, for example, I have people come to me all the time in my real world, and they're like, wow, Russell, you're making a lot of money. And that's it. They never say, what are you doing? How do you do this? You guys remember the movie Pursuit of Happiness with Will Smith? And he's coming down and he's out from the building, and the stock broker pulls up in, like, some insane car, and he gets out like, what do you do and how do you do it right? I got to figure that out. And he went and did it right. Same thing if you watch the Wolf of Wall street where. What's his name? Jonah. Jonah Hill's character, when he's talking to Leonardo DiCaprio, and he's like. He's like, you show me a pace. Or he's like, what are you doing? He's like, I'm a stock broker. How much money you make? He's like, $50,000 a week. He's like, you show me a pay stub with. You make $50,000 a week. I quit my job right now, and I come work for you, and he shows him the thing and the next scenes, like, yeah, I quit and hangs up anyway. Like, it's crazy to me how not curious people are. If you come to somebody, you find them, and they're making more money than you. You should be so curious, like, what are you doing? How are you doing it? If you find someone who is in better shape than you, you need to become extremely curious. What do you do? How are you doing? What's the program? What's the protocol? I need to understand, like, you know something I don't know. I need to know, okay, when. When somebody's doing something amazing that you want to be like, or you want to understand? Like, you have to become insanely curious. I can't tell you how many tens of thousands of people I've met who come into my world or they meet me or something and, and they're curious. Like, they'll ask me like, wow, what do you do? I'm like, oh, I started online business. And then they, they don't follow up. Oh, nice. And they stop. Like, you guys, this is like it, it blows my mind. The people that are the most successful at all areas of life are the people who are the most curious. You have to become more curious. What is this? Like, what's happening? What's working? Why is it working? Okay. I think one of the things I find interesting is people come into my world who want to learn how to grow businesses, do funnels, all that kind of stuff. The ones who want to just come make money, they're not curious. They just like, how do I make money? And they try to do things, they struggle. The ones who get curious, like, how does this work? Like, what is the. Like, I want to understand the psychology and the marketing, the business. Like, the ones who get curious about it, those are the ones who have success, right? Because they build a foundation of success that helps me successful. Right. It's not like, like if I meet someone, six pack ads, like, how do you do that? And then they give you a list of their other recipes that they eat. And then like, you try to do that, like you're not gonna be successful. Right? You gotta understand everything, like their mindset, why they do it and how it works and how they structure the day. And like, you gotta get deep into their mindset. So we need to come more curious about the people and the things that are having success in the world that we wanna be in. Okay. We always talk about modeling success, but it's more than that. It's like, it's like, figure out who you're gonna model. And then becoming extremely curious, like, what are they doing and how are they doing it? Why are they doing it? Asking a lot of questions. Okay. If you see someone, like, when I see someone on social who's having. I see something blowing up and I like, I do this all the time. In fact, if any of you guys are out there, you know this. If I've seen your stuff, like, I'll see like an ad or a video or something that's going viral, something I love. And I message people like, dude, your ads off. That was so cool. How'd you know? Where'd you come with the idea, yours, it was an agency, like I start asking these questions, right? And it's how it opens up all these doors for me. Extreme curiosity. The more curiosity have, the more likely you are you're going to be to have success. Okay? So start asking more questions. When someone has what you want or has something you desire, don't say, oh nice, like drill them, right? Think about Will Smith, Pursuit of Happiness, right? Like what do you do and how do you do it, okay? Or Jonah Hill, right? You show me a check with 70, $70,000, I quit my job right now, I can work for you. That's the kind of mentality, that's the kind of curiosity you have to have to be successful in this game. Okay? All right. And then number six, achievers never quit, okay? That's it. If you want to be successful, you have to stop stopping, okay? Achievers do not quit. I think it was all the time, like, I don't know, I'm a, I'm a hyper intense achiever, right? I'm a high achiever. I love achievement. Like it's one of my few things that fuel me, right? I want to win at everything. So I was wrestling like it was crazy to me. Like I would go in the wrestling room and we'd have all these people coming in and, and just people like, I don't know, it's just crazy to me. Like they come in, it gets hard, they quit, they quit, they quit, they quit. Like you come in the wrestling room on the very first day of practice. The room's so jammed, nobody could fit there. Within a month, like a fourth of regard. Within two months, half are gone by in the seasons, like a third of the people are left, right? And it just blows my mind how many people quit. And it's like, do you want to know why you're not successful in areas of life? Because you quit. It's just insane to me, right? I see it in business too. People come in and they dabble, they dabble and they quit, right? Like if you want to, if you want to win this game, like this is, this is not a short term game like how to get rich quick. No, no, no. This is a game for achievers, right? And you come in the thing that makes you an achievers, that you don't quit, right? You're curious and you don't quit and you try and you fail and you try and you fail and you try. Like that's, that's the key. I saw a kid, this guy giving a speech the other day and great Kid, but he was someone who came in the wrestling room and he worked out for two months, then he quit. And I just saw him and I was just like, I mean, that kid quit. And it's like now that he's done that, like in all areas of his life now he's got an outlet. It's like, oh, I quit wrestling, I quit this, I quit. Like, you gotta stop quitting at things. I don't know. I think one of the reasons why I've been so successful is like, I don't quit, right? Like, I think about wrestling and wrestling put you under the most extreme, the most extreme situations of any human on this planet, I think. I don't know, I mean, I look at like what wrestling practice looks like. If you ever survive like a three hour wrestling practice at like Division 1 level, like, it is brutal. It's hard to compete, it's hard to survive. But imagine doing that while cutting weight, which means you haven't eaten, eaten and drinking in three days and you still have to walk into that room and perform at a high level, right? With plastics on and sweats on while you were trying to cut weight, right? Like there's so many times I would love to quit, like over and over and over again, right? Sometimes people just quit, right? But I, but I didn't quit, right? And so I had this thing in my head, like, I don't have it, I don't have the ability to quit. Like that's not an option. I don't give myself that option, right? I think about just last four years of my journey, okay? You look at like when we launched ClickFunnels, we're growing and everyone's cheering because they love the underdog story. And you're growing and then we get to the top and the second we stumble, everyone comes attacking, everyone comes throwing stuff at like, like, man, I could have quit earlier and, and left on a high with a home with, you know, $100 million in my pocket and be like, peace, I'm out, right? But instead, because I decided to continue to serve the second I stumbled, man, everyone wants to like throw their cheap shots in and it's insane, right? I could have quit a million times along the way. I wanted to quit sometimes, right? But I don't quit. Achievers don't quit, right? And if you want to win at this game or the game of life as a whole, you have to stop quitting. And so those are the, those are the things this year that I wanted to kind of bring to your, to your plate. To think about on success, right? If you want to be successful in 2025. Like, this game is fun. Like, I love it. I'm still obsessed with it. There are times when I'm tired and it's brutal. It's ups and the downs, all sorts of stuff. But I love this game. Right? And so think about the things to focus on. Right? Number one, again, break even funnels. You need a break even funnel for your business. You should be obsessed with creating funnel after funnel, funnel till you got one. Okay. You probably noticed I didn't just try one funnel. Like, it didn't work. I don't know what to do now. Right? Like, how? I don't know. Go back to my email list. You guys are my email list. How many funnels I launched in the last 12 months. Promise there's a lot more than you did. Okay, well, Russell, you have like. No, no, no, no. If I'm gonna launch 12 funnels this year to find one breaking funnel, how many are you gonna launch? You might launch 20. Okay. Cause I'm pretty dang good this game. But it took me a lot of funnels to get one that I can now scale. Okay? Which means you gotta pick up speed. You gotta stop slowing down. You gotta stop, like, wasting time and thinking about it. And like, you gotta put some stuff. You gotta put stuff out there. Okay? I always used to joke about, here a bunch of crap, throw the wall and see which thing's gonna stick. Most of you sitting there like, pile of crap. Like, I don't know, should I throw it? I don't know. I'm just gonna think about it. Like, what if someone makes fun of me? What if it doesn't work and you're just like, holding this? Like, throw it in the seat and then try again and try again and try again. Right? You gotta find out what the break even funnel is that's gonna grow for you and scale. But you don't know until you go out there and you actually do it. Okay, Number one is breaking phones. Number two, figure out key metric. Every morning, waking up, looking at metric, knowing what it is. So you start focusing on it, it will grow. Say that everything you focus on will grow except for your waistline, which actually shrink when you focus on it because you try to lose weight, right? But everything else, when you focus on it, grows. So figure out the key driving metric in your business. Is it options? Is it sales trials? Like, what is the thing for you? Okay, for me, it's easy. Trials over clickfunnels, business ticket sales over Here in the prime mover business, that's it. Those are the two metrics. All matters every single day, day in and day out. Okay? Number three, promotion. Waking up every morning thinking about, I gotta promote, I gotta promote, I gotta promote. I was talking to a friend yesterday about P.T. barnum. I have P.T. barnum's actual pocket watch. I was telling him about it at church and I saw like, yeah, P.T. barnum's pocket watch. He's like, that's so cool. It's like, why are you collecting P.T. barnum stuff? I was like, P.T. barnum's one of the greatest promoters of all time. I'm like, you know, he knows I run a business value. I'm like, that's like promotions, like, the key to success in this business, right? Like, I love Barnum because of promotion. Like, like, I study him. I read his books. I study what he did because he's a great promoter. Like, we got to become great promoters. Number four, ad creative over social. For every hour you put into social, you guys spend at least an hour and creating ads so you can find the hooks so you have enough creative to be able to scale. When you do have a funnel, it's going to be break even. Number five, curiosity. Becoming, like, obscenely curious when somebody's got something you don't have and figure out how they do it, why they do it. Reverse engineer asking questions like, do whatever it takes to be able to figure out what that thing is. And number six, achievers never quit. Stop quitting. Okay? Go stand in the fire for a little bit. Throw some fists, and just know you don't have an outlet. Don't give yourself. Don't let yourself off the hook, okay? If you're struggling life right now, my guess is you've probably let yourself off the hook more than once. It's time to stop, okay? There is no turning back. Like, this is it. You are in the fire. You. You chose to come on this path. You feel called to be here, and you got to step into that and lean into it and do not stop, okay? Because achievers never quit. Those are my six things for you guys. I hope that was helpful for you. A couple other things, depending where you're listening to this. We are less than a month away from the last ever funnel hacking live. I'm excited for it. I'm sad about it. I'm happy for that. It's gonna be last one. I'm sad about it. Like, all the things. If you don't have your tech yet, now is the time to come this will be the last. It's gonna be the biggest, the best. Go to funnelhackinglive.com, get your tickets in Las Vegas, Nevada. It's gonna be a lot of fun. So come out there, hang out with us. I'm gonna share with you guys the funnels we're using, what we're doing behind the scenes, whole bunch of other cool stuff. We're gonna light you on fire and get you excited and motivated, fired up. It's. It's time to plug back in again. This is the last time, people, for years. Like, oh, I'm gonna come to the next one. I'm gonna come to the next one. There is no next one. This is it. Russell, why are you stopping this? Like, I've been doing this for a decade, okay? I've been doing this for you, right? Like, I'm taking a break because I gotta focus on this. I gotta focus on my promotion, my growing, my scaling, those kind of things. What's the plan? I'll talk about the planet funnel hacking. I couldn't find live. I'll tell you what's happening, but this is the last funnel hacking live. You do not want to miss it. And then on top of that, russellbrunson.com because this is the Russell Brunson Show, I'm going to be updating that site with links to the podcast, YouTube channels, things like that. YouTube, we got different YouTube channels. There's one that's like all my Russell Brunson me breaking down funnel hacks. There's one with the podcast, one with shorts. I go subscribe to all those channels, podcasts, everything's me in this one podcast where I can focus on one Instagram. Like, come plug into all the things. You also see links to all my businesses, my funnels. Like, if you go to Russell brunson dot com, there's a whole bunch of really cool stuff there to go check out, which is a lot of fun. And I think that's it, you guys. So what do you think? Episode 1 of the Russell Brunson show was a good, bad, up, down. Let me know if you liked it. Please take a screenshot of your phone. Like, go post it on social, Instagram, Facebook, whatever, tag and be like, russell, I love it. Or if you don't like Russell, you talk too fast. Whatever. I don't really care. I just want to make sure you guys are plugged in because I'm excited about this year. I'm excited to. To spend more time podcasting with you guys. This kind of, this format I. I kind of went from like me doing short form shows to me doing long form shows. I've done a lot of interviews and I'll probably still bring in interviews and stuff. I miss just hanging out, but I listen to someone else's podcast. I'm there to listen to their thoughts and their ideas, not so much interviews. So again, I'll probably do some interviews, but I'm gonna do a lot more just me and you guys hanging out because I don't know if I was listening to Method want to hear. So you might. You get the Russell perspective on things. I hope you enjoy. Other than that, you guys, I appreciate you. For any of you guys who had last a hard last 12, 12 months or 2 years or 4 years, just know that there, there is hope gladly in the tunnel. I'm feeling it right now. But it comes down to the seven or six things we talked about. Right now is like focusing, extreme focus on those things and, and yeah. So I appreciate you all. Thanks so much for being part of the podcast. That said, see you guys on the next episode. Thanks everybody.