Nate Tilley shares a script for car salespeople to reassure customers with bad or no credit that the dealership can get them approved. Lakeway Auto Sales saw significant results by turning manager-read lines from the script into short-form social media content.
And then, these are my favorite guys. This is the biggest thing. You should just try this out. So we have a salesman or a manager that comes in and says a script that we've provided for you guys that basically just says, hey, if you got low credit, no credit, or bad credit, we can help you get approved. You can approve anybody. Boom. That's special finance angle. Or if it's something a little bit more direct, it's like, hey, if you want to get the best possible vehicle experience, peace of mind, car buying, we can help you down here. Lakeway Auto Sales. And having a manager say that, editing that for short form content on social media and pushing that out, it's the single best strategy that's made all the world a different difference for us.
