Nate Tilley breaks down scaling ad spend in three stages: first you lose money, then ads become profitable enough to "print money." He cites Alex Hormozi's framework and stresses patience and gradual increases once you hit positive ROI.
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But actually when you keep going through the lose money stage, you're going to make it to stage three, which is to print money. So if you can follow this simple strategy and have a little bit of dexterity and grit and focus and aptitude to waiting for a little bit when it comes to your ad budget to come back, you will make an roi. And Alex Hormozy also says are running ads the closest way to legally printing money? Because you're able to put in $1 and get back to if I had a money machine where every time you gave me $1, I gave you back to how many dollars would you put it? As many as you possibly could. So once you get to the point in your ads where you're print money, you should stack as much as you can. If you want to learn more about this, we've got a lot of tips going on. We're going to keep making content. Make sure to watch for the next video and I'll see you there.