A short YouTube discussion by Nate Tilley highlighting Alex Hormoziās new book '100 Million Dollar Leads' (and its free course on acquisition.com). The speaker summarizes a key idea about paid ads: campaigns pass through three stagesāspend money, lose money, and (implied) eventually scaleāwarning that many business owners quit at the losing-money phase.
What's up, guys? So in case you're living under a rock, Alex Hormozi just came out with a new book, 100 Million Dollar Leads. And this book is incredible. So if you haven't already, check it out. He's got a free course on acquisition.com lead where he literally breaks down every chapter. The reason I'm telling you this is because one of the biggest things that he talks about in this book, that he talks about during paid ads is that there's three stages of running paid ads. So the first step is to spend money. First, you're going to be spending money on ads, running leads in trying to sell customers. The second stage is you're gonna lose money. This is such an important thing because business owners always get to step two, and then they give up.
