💰 Learn to create an emotional experience to attract more customers

We run five different types of ads, mainly different strategies. Every dealership's different, but we found that these types can pretty much fit into any different dealerships strategy. So the first one is why buy style happy customer images. And the main thing with that is going to be creating an emotional resonance. So you get more leads at the top of funnel, but then you need a way to work them down to the bottom of funnel without burning out your bdc. And that's where our follow up process comes in. So just the creative alone will generate a higher quality type of customer. Because people buy on experience, they don't always logically, like so many dealerships have logical ads. Here's a car, here's the price, here's the specials. But the problem with that is people buy emotionally and then justify it logically.