Speaker (Nate Tilley) critiques a website's user experience, noting it lacks direct offers and lead magnets and functions more like a multi-button website than a landing page or funnel. He recommends optimizing the existing ad experience toward a more direct-response, inbound advertising style to improve conversions without increasing ad spend.
I don't see any direct offers. I don't see any lead magnets. Let me guess. This goes to a brick wall website. Okay, this isn't a terrible. Like, it's not a landing page. Okay? This isn't a funnel. This is a website with so many buttons to click. I'm already overwhelmed. At least I can go to the book now. What does that experience look like? It's flashing at me. I got to sign in. This is confusing. I'm out. That's an opportunity for me. So I could call these people and just say, hey, I think we could optimize your existing ad experience with the same amount of budget that you're already running, but just by running a little bit more direct response style. Inbound advertising.
