Nate Tilley left his job to run Facebook and Instagram ads for businesses. He says ads scale what works, but only after you've proven your offer through organic sales and built a real sales process. Test with customers first, then spend on ads.
I quit my 9 to 5 and now I'm able to be at places like this every single weekend. Last week I was in Austin. Two weeks before that I was in Beverly Hills. And a week before that I was in Tampa. Okay, so I'm not saying this to brag, guys, but I've been really blessed to be able to impact a lot of businesses that I work with and help them to get new clients by running Facebook and Instagram ads. So if you have a business and you want to actually scale, the best way that I found to scale businesses is by running ads. But here's the thing that a lot of people don't know. You don't want to run ads if you've never sold clients just naturally through referrals, word of mouth before. Okay? You have to have a clearly defined process and already have clients that have had success with you and have a sales process. When people actually click on your ads, you know how to take them and lead them through that process. Ads aren't good for testing new offers. Ads are really good for scaling offers that you've already had success with.
