A short YouTube presentation by Nate Tilley that showcases high-performing Facebook ad strategies for car dealerships. The speaker emphasizes custom, offer-driven creatives, lead qualification via an application flow, and presents a case study where a dealer named David sold 18 extra cars from $2,500 in ad spend (~$138–$140 cost per car), generating close to $70,000 in gross revenue. The content is recruitment/sales-oriented and aimed at dealerships seeking predictable sales from paid social.
Questions this video answers
David.
18
$2,500 (Facebook ads).
Close to $70,000.
About $133–$140 per car (speaker cites $138 as an example).
Chapters
And I'm going to show you some examples of our ads now. So this is various strategies all together from different clients that we work with based on their offer. Everything's custom, it's done for you. It's one to one. So we basically build this around your financing options. And then because the thing is, is a lot of customers, they just want a good, sound, reliable vehicle to get them from point A to point B. And a lot of dealerships are showing them too much vehicles and they don't know how to connect with that. So, hey, car buying made simple, low mile, high quality vehicles. This kind of stuff really appealing. This text base, hey, we want your car, any make, any model, any condition, cars, trucks, SUVs. And then on the back end of this, what we do is we qualify these leads. We have our own kind of application that we send people through to make sure that they're serious. So these are just some examples. I keep this actually for my team. So we have hundreds and hundreds and hundreds of different examples of ads that we do for dealerships. This one, for example, this dealership right here, this guy's name is David. And David is actually able to get a car sale for every $140 that he spends on Facebook ads. Last month, they sold 18 extra cars from 2500 in ad spend, and that amounted to be close to 70 grand worth of gross from just 2500 in ad spend. So 18 cars, that's $138 or maybe 133, something like that, cost per car sold. So that's my pitch on the ad side.
