Nate Tilley walks through a social-media ad funnel with three ad types: happy customer visuals, text ads for local residents, and viral videos. All traffic goes to a 20-question quiz that doubles as a multi-step application to filter respondents.
About 20 questions.
"10 to 15 Denver residents" (example target count).
Guys, this is the process. We've got our happy customer ads, okay? Big old smiley face. We've got our text based ad. 10 to 15 Denver residents to do X, click below or tap below or swipe below, okay? Boom. And ad number three, we're doing viral video ads, okay? So, guys, we run this variation right here. Once this is complete, we send everybody to a landing page with a survey on it, okay? And we frame this as a quiz. We have about 20 different questions on this quiz that we actually do. So there's about 20 different questions that they fill out on this. And we get a 20 step application right off social media. So by nature, running social media, everybody's on there. The best of the best and the worst of the worst. So you need to make sure you have a good filtration process in place.
