Sabri Suby argues sales keeps a business alive today, but marketing scales it. Instead of 100-150 cold calls daily, ads can reach 150,000 people and deliver better leads to your sales team.
Founder Sabri Subhi joins me now in the studio. I really look at business as an incredible vehicle to really like make good and make change in the world. Marketing or sales? Well, the way I look at sales being a child of marketing, right? And then marketing being the child of strategy. So if you look at like the overall impact of where things are really going, you know, like sales is the lifeblood of any business, right. And if you're looking at, you know, it's the oxygen that fills the lungs of a business and without it you will die. However, that's just looking at it, I guess in its very first principles basis, like we need to get sales. And then once you look at it like that, then you start having to look at a more strategic, through a more strategic lens and start to think about, well, if I'm a salesperson, there's only so many hours in a day, there's only so many phone calls I can make, there's only so many pictures that I can do that. You are limited by the clock. And then it becomes a question of how do you actually multiply that sales message. Right? Because you know, marketing is just salesmanship multiplied. So really for me, the big transformation happened when I got off. Like when I started King Kong, I was making 100 to 150 cold calls per day. And, and I was doing that like seven hours a day. And then I was fulfilling all the client work by night and it got to a point where I was like, well, no matter what I do and how sharp my pitch gets and how good I get and how strong my follow up game is, I'm still limited by the number of hours that there are in day. Time is linear, right? So for me the big, you know, trajectory change was when I basically took that sales message that I was delivering to 150 businesses a day and I started to put that in ads and other assets that I could use to leverage and multiply that sales message. And instead of cold calling on 150 people a day, I was writing ads that would call on 150,000 people per day. Right. And you know the question really becomes when you're, when you're looking at sales is that if you've got a team of salespeople, how do you feed those salespeople the highest quality leads that you possibly can? And the answer to that, the sale begins well before the phone gets picked up, right. There's so much stuff that's going on pre call that is going to determine the effectiveness of that sales message. Hey guys, we're coming to you from lockdown in Melbourne. If you enjoyed this video, please like and subscribe. Subscribe. Share it with a friend. We're dropping a video like this every day on YouTube and I will see you in the next video.
