A speaker recommends mastering a single digital ad platform (e.g., Facebook, Instagram, TikTok, YouTube Shorts) for lead-generation, and specializing in a single niche (such as yoga studios or gym owners). They suggest offering performance-based ad services where the client only covers ad spend and the advertiser runs lead-generation campaigns.
Likely. I'd start with something like Facebook, Instagram, lead generation ads, or maybe even TikTok because it's, it's a new platform. Or even maybe YouTube short ads. I'd look at how to get really good at them and I would choose one niche or vertical, like really good at just doing TikTok ads for gym owners or yoga studios or something like that. And I would find a yoga studio that I could run their ads for on a performance basis. Nothing up front, they just put the ad spend up and I would actually run the lead generation campaigns for them.
