More Followers Won't Make You Rich, But This Will

I have zero desire to become famous for the sake of being famous. Like none. There's actually just a lot of costs with that. What I wanted was business owners. And so we tested out actually the last 90 days. So leading up to two weeks ago, I made almost exclusively very wide content. So it was like relationship stuff. We made fitness stuff, like food, you know, food video. We made like, you know, advice to my younger self, like things like that. And so we got more overall views. But in terms of throughput from those views to high quality like applications into the business or just even book sales, which I use as like kind of a looser metric for quality of eyeballs, went way down. And so we have completely like. So one of the big shifts I'm doing is I'm basically making almost exclusively business content now. So I mean like I have no marriage to anything. Like if relationship videos is what generated the most business owners. Because there's this theory in the content world that. So there's two theories that @ least the data that we looked at just completely didn't agree with, which was one is that shorts viewers become longs viewers. And I just haven't seen that. Like I hear it all the time, but when I looked at it, that just wasn't the case. People who watch longs want more longs. People want shorts, watch more shorts. Caveat. If you find me in shorts in one platform, but you're a YouTube longs viewer, then you might watch my YouTube long view like content. And so but it's like if you only watch YouTube shorts, you're not going to become a longs viewer. You will just keep watching whatever you normally consume. So people have consumption preferences by platform. And so I kind of see them as, they're like in separate tracks in terms of bringing people in for the cta. Like the give to ask ratio, right? As soon as you start running ads, in my opinion, everything becomes gives and then the ads do all the asking for you, which will help you out as a content creator. Because then it's like I'm just trying to push as much value as I possibly can in shorts. I do zero CTAs stories I do think is appropriate for CTAs. I don't think it hurts your reach. And so if you do like one or two of those a week, I don't think that's going to hurt anything. Longs I see as somewhat different in that it depends on the cta. And so if I was like, I see me providing free stuff as also gives and so me Having a CTA for free stuff, I don't see as a take from the audience. And so the reason that I have the books, for example, that are free on the site and free on my podcast and whatnot is so that it's like, it's free, you can have it if you want to. And if there's alternative formats where they can do it like for a fee, then that's because of their consumption preference. But if you're broke, then you use, use whatever. And so the, the TLDR of this is that I think you can absolutely have CTAs and content that drive to stuff. That's as long as it's relevant in how you integrate it, I think it actually works fine. So like my number one YouTube video across my whole channel has a 14 minute CTA at the end. Number one.

Video. What, what, what do you define as your CTA though? Because I think cta, some people have this perception that it's like, go do this now, click my link. But what is, what does a CTA mean for.

You? So I say if you're a business owner who's trying to scale, I've got books and courses that you can check out acquisition.com. if you're someone who's trying to start a business or get started, I put all these resources together for you and you can start, you know, you can start on school. And so I just do.

That. So you just point them towards your free stuff, not even just to.

Buy? Yeah, just for my organic now ads, then turn around and just scoop. So like by they're, I mean all ads are CTAs. So like that's, that's so I basically you, you chunk up a level and then you think about the give ask ratio across everything people see. And so ads now take up a percentage of what people are going to see in the marketplace. And so I have to compensate for that ask with give. Does that make sense? Now the gives that I have, I still have CTAs for free stuff. So they can still, you know, join the email list and they still might buy books or whatever it is. But that's that, that's been the evolution of now that we run ads with school. I was like, okay, I have to, I have to compensate for.

That. You've seen Hormozi's ads.

Right? You want to win $1,000, I'm giving it to you for free. I want a thousand.

Dollars. That's how they scoop up, right? Like you, you've engaged with something of Hormozy So the ads follow. Yeah.

Yeah. So I see the purpose of organic as getting free, free facial recognition. And ideally, like at the coldest edges of this, it's how many people recognize my face. That in and of itself is going to create higher ctr, higher conversion rates and at higher prices. One level underneath of that is people who recognize my face and have gotten some sort of positive experience with the content that I had, even if it was just one video. They're like, you know, I did like that video that guy made. Cool. Like, the next level is like, they also know my name. You know what I mean? And then belief that is like, oh, I watch a lot of his stuff, like all the time. And I'm regular viewer, right. So there's, there's these circles of awareness. And so the purpose of content as I see it is like shorts absolutely have roi. Just way more with ads than they do with, like trying, trying to take a short and then like provide value and have cta. Really tough. Yeah, really, really tough. And so I don't even do.

It because I throw in, you can't. I don't even mention the community in my shorts. I'll just like, talk about a relevant subject in that's involved in the community. Then I'll be like, like a meals video. I do a grocery haul. If you want recipes for these meals. And like the last three seconds, it's only 5% of the people who watch the video all the way through get to there, but the conversion's still pretty.

Good. So I, me personally, just because, like, this is how I think I put it in the, in the description and I put it as like, first comment. And I, and I have it in profile. And so I kind of see it as like, if someone wants to take the next step, they'll, they'll immediately be able to do that. And that way, like, I might get 10 times the views by not having three or four more seconds where people want to dip. Does that make sense? So that's, that's the trade that I make in terms of short content. In terms of what we do on Instagram, we just do reels right now for the most part, because they just get the most views in terms of new audience. I do see a picture on Instagram as an email now. So if you've ever seen that, you'll get way more likes and way more and you'll almost like, at least for me, I get guaranteed reach, but it goes to no one new. And so it's like if there's A picture of me or doing something, whatever or carousel. I basically almost like guarantee way higher reach just within people who know who I am. And so I think those are like you market with the reels and what the platform is saying, like this is what we're gonna show to new people right now. But then I make. You could make your kind of like CTAs with the, with the images. Does that make.

Sense? So it's like nurturing through the like pictures more nurture your audience rather.

Than. Is that why you do your tweets as.

Reels? Like. Yeah.

Yeah. They bang too. They're really.

Good. Yeah, they crush. Yeah. Super high.

Leverage. One thing we've seen a lot of clients success with on organic CTA is like if you have to do organic, if you can't run paid ads, but you also need CTAs to make money is instead of offering more like instead of here's this one recipe. If you want more, go to my school group offer custom. So like I can make custom recipes based on your macros. Because like if you're on organic, there's an infinite amount of more content like that. You just keep.

Scrolling. Really.

Good. To get custom, they have to go through your thing. And if you offer like one on one coaching or group coaching or whatever, like that's their option to get.

Customer school because you over is.

Overused. Like everyone says you can get.

More. Yeah, really.

Good. So how do you give something custom to each.

Member? If you really want to scale.

Like thousand and plus members, Group calls, small groups is.

Good. Let me speed it.

Up. Customs.

Good. How, how close does your content need to actually be to the people that you're trying to find? So if you're trying to find business owners and now you're going broad and now you guys will talk about going like you're doing loads of different things. But if you're just trying to.

Find like oh, I stopped. That's the point of me doing that 90 day test is I'm not doing that.

Anymore. Yeah. So if if now you, you now, you know what you know, if you had to go back in time to find businesses, only businesses, to get them onto school to build a platform in school, how would you do.

That? You make business content and business adjacent content. So I see like, I see personal development is like one step below but still adjacent like relate like productivity stuff I see as adjacent to business. I see like time it. Well, time management is kind of like productivity like things like that I see as both wide but still semi relevant. To the audience. But the idea that, like, I do a relationship video and then business owners also have relationship, like, it's. It's too many steps to get the right people. Because it's really just people who consume relationship stuff just want more relationship stuff, which I have no desire to.

Make. The thing is what I struggle with the most, obviously everyone here probably doesn't, because you've gone through is like that, that first kind of step to start when you are like, who am I? Who's this guy? Like, why is he talking to me? Like, so when you click on a profile that has zero followers and zero views, like, is it just the content that you're saying? The words need to carry your profile and that's the only thing that's going to build that trust with you and the client to get them over to fill out a form. It's just evidence. Just. So how do you. Sorry, how would you use someone that has business experience and background with results to then showcase that to get them.

Back? You use that in the profile to edify who you.

Are. Doesn't come across arrogant and like.

So there's, I mean, there's different. Like, one of our big marketing laws, my team can tell you, is state the facts and tell the truth. Just like, it's just like, that's the big bold thing. And underneath of that it's say what no one else can say and show what no one else can show from a marketing perspective. And I do that in ads, I do that in content. It's like, state the facts and tell the truth. Say what no one else can say, show what no one else can show. Because there's always things that you have unique to your brand that only you can show. A lot of people just don't show it. And there's things that you can say that no one else is.

Saying. So your. Your Nick, your unique setting.

Proposition. No, not even. This is just for. Just as for proving who I am, right? So it's like, even, Even when I had like, like to your point, like, how's it like you see me now? But like, when I started in the gym space, I was a very, very small fish and there was like, very established players who were like gym gurus who are all older than me, who all, like, were just older than me. It's all way older. And so I just had to overcompensate by just being so much better than they were in terms of the content that I was putting out. And I was like, this is a model that everyone's teaching. Here's my model. Mine makes more money. I was like, it doesn't matter if he's been here forever. I was like, these gyms out compete these.

Gyms. I feel like the only thing that I've gotten is I feel like this platform just has this massive, like, opportunity for businesses, agencies, like, what I've done for me, but I feel like no one else is doing that. So now I finally have something I feel like could bring to social media to showcase to be. Look, I did this for myself with no following. You can to bring that.

Forward. Yeah. I mean, you put the proof. So as far as I'm concerned, the content serves the audience as the give. If they're curious for more, they will then click your profile, which is what most people do. If you see something new, you click over. Like, at least for me, that's almost always, always what I'll do if I see something interesting. And then the profile tell me in one snippet who this person is and why I should listen to them. And then you have your. Your link or your DM or your, you know, whatever your CTA is that's in their profile. And again, you can put that as the first comment. You can put it in the description. Like, you have three different places. You can put the CTA outside of the actual content itself. That I think will carry the content a lot further, in my.

Opinion. I think. I think one thing as well that you mentioned where it's like, say what no one else is saying. I feel like that, for me, at first was something that was very overwhelming because, like, I'm talking about wellness and eating healthy and fitness, which is the most saturated information on the Internet. And so in my head, I was like, okay, it's gonna be kind of hard to not say what everyone else is saying, but how can I say it differently, right? And so I think with whatever you're doing is, like, you want to be able to explain things in the most digestible form possible. That, at least, is something that's helped me a lot. So I speak faster than normal just to, like, you know, keep people engaged and stuff like that. And I'd really try and dump things.

Down. Did you just find ways to, like, distinguish or, like, how did you, you know, create that separation between that.

Saturation? So before I was making finance content, I had, like, this one day, I just had an epiphany. I was like, dude, like, how can you turn people's heads like these? Like, you need to, like. I mean, unless you're like, Extremely professional. Know you're talking about. Like, you need to be able to turn people's heads and make them listen to you. And so then I was just like, dude, I'm gonna start speaking faster. Like, really bringing the enthusiasm and.

Passion and big shift is how to. To how. I. I say this a lot, but people still don't do it. Like, if you say, like, how to three ways to blah, blah, blah kind of sucks. Like, everyone says it. Like, the amount of people's profiles that I see that have like, five followers that are like, six neat tricks that just like, no one gives a shit. Right. It's six ways I helped this person do something or six ways I. Cause the thing is, is, like, how is it unique? Well, there's only one of you, and you have the clients that you've worked with, like, my case study stuff or videos that I make. I'm like, no one else can make this.

Content. Yeah, I've noticed that too. I notice it in the school games. It's like opinion pieces versus, like, a story about something that.

Happened.

Right. Like, the worst thing, I hate it when I see someone do a post and it's like, how to be successful. Six things. I look at their profile. They've got one member in their group, which is.

Them.

Yeah. And they haven't even commented on anyone's stuff. So I'm like, shut up. Basically, in my mind. But then you see Evelyn, for example, say, over the last 30 days, I spent this much money on ads, and here's what I found. And she just lays out the facts. That's the difference.

Right? State the facts and tell the.

Truth. Because no one's doing anything. Everyone's just talking shit on the.

Internet. So if you don't have evidence. So this is for everybody who's listening, who's back home. So the best version of this is like, I helped all these people. Just like you do this thing. One degree below that is like, I did this thing that you also want to do, and you just are like me. And so you want the same thing. A version before that is, I did this work that you're not willing to do. And so I will show you the result of that work. And so I could just as easily have a title for the YouTube video that I have for the six big shifts that we're making our content as. Like, I got 8 million people across these platforms, like, over the last three years. This is what I learned. If I didn't have the proof from the 8 million, I could just say I made 35,000 posts. This is what, like I'd be like, well, shit, I mean, he probably learned something, you know what I mean? And so like that is the edification. And so like the action creates.

The proof for the people at home that don't want to do the actual hard thing. Like they're not the expert, they don't want to do the actual hard thing. You can make an observation of like how someone else did the hard thing and like back into their process. And then it's even more believable because like, ideally you're doing it about a big person who's like really successful and the metrics are easy to prove and you're just like connecting the dots for the.

Audience. When I started my channel, I had no credibility. So I talked about stoicism and what Marcus Aurelius.

Said. It's like, no one cares what.

I say, but people care what he said because he has the.

Credibility. Super.

Strong. Yeah. With education content, everyone wants a deal on time. So if you think of what fundamental education is, it's like, I spent all this time learning math and I'm going to teach it to you in less time than it took me to learn it. And so people are like, wow, I don't want to do all those 10,000 problems. Show me the three step way that you do it from this big thing you did. And so I mean, I think this is how civilization moves forward. Is that like it takes us all this time to learn this thing, we then distill it down, someone starts one step further and then like that's how you put a brick in the wall. And so if we are quote, educators, which almost everybody here is, I think, is anyone here an entertainer? No. Okay, so if everybody here's an educator, then all we want to demonstrate is huge ROI on time for them. And so the more time you can show, the more cost you can show. So Evelyn did both. She's like, I spent all this time making these ads and I spent all this money doing it. And it's like, well, wow, I don't have to spend that time or that money and I can get the same lesson, this is a good deal. And then they listen, they buy, and then they follow her.

Whatever. That was definitely one of my biggest takeaways in the last three years of making content. In the beginning, cherry picking facts and not wasting a damn second of anyone's time and just delivering the value as quick as possible is the only way, is the fastest way to build that initial audience. Because once people know who you are, then you can kind of fluff it up a little bit more because they're going to listen unconsciously. But I mean, like you were saying before in the beginning, that portfolio, that garden of content that you're building in the beginning, it's just straight delivery, cherry.

Picking. And my theory is that you keep doing that and actually don't get fluffy. Yeah. This is what we saw in our stuff. You can. Because you have an audience. Right. And so the idea there is if by percent, I grew the most when I treated everyone like they didn't know who I was and I had to earn every single second, it's continuing. The guy who dates his wife like it's at the first date on their 10 years keeps the wife. Right. The one who keeps the audience is the one who treats them like they don't know who he is and he has to keep earning it every day. And so, like, one of the six shifts that we have from the 35,000 pieces of content we put out is that we are no longer doing basically what I consider branded content. Meaning basically, like Alex Hormozi's diet. Alex Hormozi's version of branding. Because if you don't know who I am, who gives a shit? And if the point of me making content is to get more people to find out about me, then I have to not say who I am, I have to say what I've done, and then that becomes the reference point for the content. Just as something. I mean, do whatever you want, but that's what I'm doing. So first off, I'll open up to you guys. What's been working well for you right now in terms of getting members of school.

Off? Organic.

Manichat. What was.

It?

Manichat. Manychat. So running. So you post and then have a manychat link and.

Then. Yeah, just have them comment and then a Manichat will automatically DM them the link to.

Join. So comment.

Cta. Is this on Instagram? Yeah. I've heard many people using this.

Successfully. Yeah, we actually have a funnel built out. So instead of sending them straight to school, because some people can't really articulate anything, just these full silks into a.

Funnel. Yeah, it just warms them up. You can send them like a lead magnet, like something free, for example, I've made this free guide for you as well. While they see the free value at the bottom, there'll be like the VSL there, the. The sales that are there. Then they're like, oh, wow, he really helped me so I'll. I'll join the thing so it warms them up for the.

School. Maybe we should really. Because I know this works well, maybe we should really flesh this.

Out. It does really.

Work. So first of all, you gotta have an Instagram page with a following, right? And then you post, you do a post. What are you saying? What does this post look.

Like? So we do, we do direct DM. CTA's like send us a keyword. You can also do a comment. I haven't done the comment before, but it's been the most effective strategy because you can pre automate voice messages. And then at the end bring in the virtual sales letter, which is.

The offer, but what is the actual.

Post? So basically it's like, it's like you giving free value at the start. Here's how to lose weight in three different ways. And then you say the free value. After that you'd be like, I've actually made a full guide if you want more on this. So because you've already given them value, you say dme, fat loss. Manychat will see that and they will send that over to their dm. So when something's sent over to dm, it's more warm because it seems like we sent it. So when you do that, they're like, wow, this guy messaged me. They'll click it and they'll consume the free guide, allowing them to be more warm to get into your.

Program. So you use the comment.

Trigger. So we. I do. If I'm on live and they comment my life, they'll get sent to DM if they comment a certain word on my post, even if they can spell.

It. Oh, so you get it on the live too. I'll bet you get a ton during the.

Live. Yeah, during the live. And then also if they send me a dm, they'll get it. So one of the I just had out of my first post that just went viral. I actually learned this from Jose, where I'll start the post off with a hook. So the first thing I said was, this is what I would do if I had less than $100 in my name and I wanted to make 10 or $20,000. And so that right there just grabbed people's attention. And then just throughout the post, it was like maybe a one minute or less post. I just gave a free, like game on step by step through this, that they made it real simple. You want more information about this comment. The word deals under this post. And I'm a DM youA link to my community and then they'll get sent to our funnel. We get their phone number, we get their email address, we get their name. So even if they don't sign up for the school community, you have their contact information. So now they're getting text messages, they're getting emails. So we're just constantly marketing to.

Them. So you lead capture and then it's a school on the thank you page. Like a school like redirects after you after they opt.

In. Exactly. They'll opt in and then it'll take them to a second page and then they just, they will collect their payment and then that'll send it over to the.

School. Okay, got it.

Understood. To add on to what Rashida said, with the like Instagram Lives and TikTok Lives, what you can do is you can automate the Live. As well. So what we did to actually really get ourselves in this position is to go live literally twice to three times a day. And yeah, and what we did is we've give out profile reviews. So we're basically help people grow their social media. So we sent, we told them comment down in the Live guide and they will like get sent the school. So we did profile like reviews. So we're like holding their profile up and reviewing it, giving them like personalized value and people will be like, wow, I want that. And so if you want a full review, hop over to my school. We have group calls like this every single week. Imagine if I gave you this every single week. Right. And speaking actually one on one with you and you can run that automation through Live as.

Well. I like that a lot. So either a comment cta, which you can do on lives, I feel, I mean me just shooting from the hip here. If you're live with a lot of people and you're saying comment this if you want it, you're going to get a ton of comments. And then all of them shot over to manychat and then they get either the lead magnet, which was your method, or for your method, you just send them straight to the funnel to opt in and then go to the school community. After they collect, you collect a.

Payment. The cool one about the comment is it probably boosts the reach of the post because as soon as they.

Comment, then it'll automatically have me send a comment under their post saying check your.

Dm. And it's a lower friction thing than sending a dm, I.

Think.

Yeah. Have you tested the comment.

One? We haven't done the comment one.

Yet. That would be.

Interesting. Yeah. The follow up Comment's a nice little nugget too because then you get double the.

Comment. What's the follow up comment? I missed.

It. So yeah, go.

Ahead. It'll just. So they'll comment for where it goes and then it'll leave a follow up comment saying I just sent you a DM or check a dm. So it's like buyer won't be.

Damn. Yeah, like in like you can say like in five minutes. Like if they've seen it in like 10 minutes they'll follow up. Hey bro, how'd you go with the link? Or hey bro, how'd you go with this? Yeah, so then it like allows them to follow.

Up. Yeah, so check your DM comment. You send the DM and then if they haven't responded yet, five minutes later it's like hey, did you like it? Or exactly.

Exactly. Yeah, yeah, yeah. And you just set like a string, like a T, like a board and it just goes. Yeah, it's, it's quite.

Seamless. Anyone else have any other strategies? They did organic. Yeah, go for.

It.

Yeah. So me just pulling out my camera and just recording like just very non edited raw content for. So I don't understand it is working very well. Two shorts a day. I used to do a long videos, that's how I started and this is doing better and just posting those same reels on every single. Social media is just doing.

Everything. I don't know why I believe it. I posted a raw uncut one the other day and it's done very, very well. I know raw and uncut. It's just.

Bare. Anyways, so the main way we grow are we just talking about social media? Because we do have another or the main way we grow our community is through, through free.

Webinars.

Yeah. So we do weekly webinars every.

Week. Email your.

List. Say it.

Again. Do you email your list? How do you get people to the.

Webinar? Yeah, Free will. Send out emails, send out text messages, promote it on social media. My business partner has a huge following so we'll do weekly webinars and then at the end of the webinar we offer them a bonus if they join our community. So at the end of the webinar we're upselling into every three to five day hoop championship. Usually those boot camps are a few hundred dollars but now we're telling them if you buy a ticket to enter into our school community, you'll get, you'll get a free ticket to the, the boot camp. And so that's the biggest way of being on a commute that's in the most.

Successful. So the bonus is the free ticket. Bonus for joining.

School. Joining school. And you get a free ticket to the five day boot camp. And the five day boot camp is really upselling them to a high ticket mentorship. But for those who aren't in position for the high ticket, we can still keep them in the low ticket in the school and we're just nurturing them so they're ready for the high.

Ticket. So free virtual event, which is the webinar and then from there join my school. And if you do that, you can attend this other event that normally you'd have to pay for, but it's also free. Is that one virtual.

Too? Yeah, it's virtual. So the webinar is. We're selling the boot.

Camp.

Okay. So yeah, we're selling the boot camp and then, okay, you get free access if you join the.

School. So you do the whole pitch of selling the bootcamp and say you could pay for it or just join it. One of my favorite pitch.

Strategies. Yeah, so that's, that's been a.

Success. Love that.

Strategy. So did you already have that boot camp established before you launched your.

School? We did, but surprisingly a lot of people haven't really don't know about it. The boot camp is valuable. Like we just give them so. So we pack so much information in those five days so that they don't want to miss that boot camp. We just make sure that. We make sure. Yes. A.

Five. So. So do you pay for the like, do you pay for the like, like the place where they stay.

Or. It's virtual. It's a five day virtual boot.

Camp. Oh.

Gotcha. How's it, how's it built out on your school? Is it just like a couple different sections of the module saying boot camp part one, boot camp part two.

Or we just put the link on a calendar. We just have them put the zoom links on the cattle. So you have to be in the school community to access the boot.

Camp. Also interaction and coles or pay $10,000 which.

They. And then everybody that's already in the school community, they have access to every boot camp every month. Because again, we're trying to upsell them to a high.

Ticket. So you hold one five day.

Boot camp every month, Three to five days.

Yeah. And so that's a huge part of the delivery from the school perspective is that they get. Do they only get one or they just get that free boot camp.

Every time as long as they're in a Community, they can attend every boot.

Camp. How do you get 450 posts out in two days worth of effort? Like what's your.

Process? Where's my guys work? A lot of.

Work. I mean is it like writing to like then.

Shooting? The biggest secret, secret weapon that I have is Twitter or X whatever. That's actually like no one knows that but like everything is. So I just, I tweet all day long on X and then the stuff that does well we then use the crap out of. So that then obviously gets me people on X. I take that, that turns into Instagram reels from there. I will read the Instagram reels that I already know perform into a camera and then those become clips that also crush, literally different format for the same thing. And then I'll take 20 of those and string them together and make them a YouTube video. And then when we caption all of the posts that we do, we use other high performing tweets to caption the other tweets. Like my captions are just two tweets. It's tweet one, which is the real tweet two, which is the caption is just another tweet. So have you ever seen anything written from acquisition.com or me? I wrote it. Everything. It's just all on my Twitter. And so they'll search like friendship, loyalty, sales, whatever. And there's you know, 50 tweets about it and they'll just grab one that goes, you know, as closest with the tweet that they made for the real and that becomes.

That. So you just like inspired every.

Day.

Yeah. And then you just take the best.

One. Yeah, I wouldn't even say inspired. There's just like stuff happens and I'd be like, don't do rev shares for equity. Like don't do advice for equity. It does not work unless you're doing minuscule amounts. And even then people hate.

You. That's super interesting. So you use Twitter as the smallest friction, just proof of concept. Whatever tweets do the best. You use those to create reels, generate a question from that, and then you bulk those for the bigger, higher value YouTube.

Videos. And there's zero penalty for tweeting a lot. The platform's.

Bulk. So, so what? So if you had, let's say you were to start your Twitter account from zero, like how would you start from.

Zero? Yeah, yeah.

Yeah. Like let's say right now you basically had zero followers. Zero. No one knows that your power towards your value towards scripting, how would you start a Twitter account? And would you even start a Twitter account if you already have.

Instagram? 100%, I would. It's literally the core of everything I do. So, yes, I'm a. So which. So I'm a writer first. People don't know this. Like, the reason the books do well is, like, I write them like no one else writes. I'm a ghostwriter. I write them. That's why they're good. And so well. I'll say this. The reason they still sell two years later is because they're good. Like, if I had a ghostwriter, I could sell a million copies on one day because people will buy something that's associated with me, but not necessarily. They won't tell their friends about it. And that's what I want, the long tail. So from. If I said to start over from Twitter, I would have two proof points that I try. So one is going to be in the description, which is like, who I am. What have I done? Now? If you've done nothing, then everything has to be around documenting stuff that you've. That you're actively working on. Like, the person who's like, here's how to, like, get yourself to be motivated. It's like, did you have three? Or like, I hate this. Like, I help people grow their. Their Instagram followings and they have like, 79 followers. I'm like, what are you doing? You don't pass the first check of proof. It's just like, duh, you have a Vegas sign that just says, like, bullshit description. And then, because the way Twitter works, you can pin one tweet. And so that tweet, what I would have is a long tweet that's like, here's who I am, by the way. And then the tweets, everything after that is going to be consumed within that context. Do you guys database your tweets in any way for Raffertson, or did it just search? You can search. I mean, it's searchable already, as is. There's a chrome extension called Tweet Hunter. Yeah, or there's Twitter Advanced. It is all that stuff. I don't even use any. I literally, like, I only have one thing that I use that just allows me to schedule tweets out. Because sometimes I'll think of like, three or four, and I'll just like, oh, well, I'm not going to do them in a row. So I'll just space them out a couple hours. That's how I do.

It. And the clips, where do you post the.

Clips?

The. Like, you said you do the reels and then you just reshoot a.

Clip. So we do. We do different. So our content is different across YouTube shorts. You don't need to do this. We do this. It's different on all platforms. And so YouTube Shorts, Instagram Reels, TikTok are the three short form platforms that we're on right now. And so that's what we do. And then we have a couple longs per week that go out on YouTube. I do podcasts as well, which a lot of the audio from YouTube turns into podcasts. And yeah, that's the content system. We just do like five or seven YouTube shorts a day. I tweet like five to seven times a day. We post just. This is just my account. We do two or three Instagram Reels a day. I think we do like four TikToks a day and then we have whatever one I'm missing, that one has it too. And then I have Layla. So times two. What's.

The. Why do you guys have a different strategy for what you post on Instagram or what you post on.

TikTok? Because Instagram penalizes you. You can't. It doesn't. Like, if I posted 11 times, we wouldn't get the same. I mean, I'm happy to do volume, but no, we saw two. Two to three was where we kind of max.

Out. That's what most people don't realize. Like you can't. Can't spam, Instagram.

Cannot. Yeah, it still functions more like an email list still compared to like Twitter and TikTok, which are. TikTok's actually moved more in the Instagram direction, but where your stuff gets shown to followers, even if it's not as good of content. But the original TikTok was like anyone could go viral because they just prioritized the quality of the content and basically followers had zero influence on who saw your stuff. And I think just based on what I'm saying, it's shifting a little bit more towards. They will put your stuff towards some.

Followers. Do you.

Ever. I'm sure you do. You a B test. Let's say one tweet does.

Well. You.

Shoot. You'd say it one certain way for reels and then a different way.

For YouTube shorts or 100%. We remix and repurpose as much as we.

Can. So same topic, different.

Structure. If we see that a tweet does really well, then I know that that topic is interesting to people, or at least that phrasing is interesting people. And so I'll say direct to Camera, it'll go into an email, it'll be a caption on a different platform. Like we use the crap out of it. Like, tweets are my home base. That's the actual only direct content that I make. Everything else is multiplied from.

There. Does your blue have a plan to repost the same exact content over long enough time horizon or do.

You? Yeah, like greatest Hits. Greatest hits. Yeah. I'm fine with greatest hits. We actually, I think we do a bad job of doing it right now. I would like something. I was like, hey, we should, you know, maybe post this stuff again. But yeah, that's actually something that we're working on. But up to this point it's been almost entirely de novo. So recycling your top 10% of content and then just sprinkling that back out even once or twice a week. Your greatest hits from a year ago, because you have new followers to them. It's.

New. How long in advance would you post it? For example, I made a piece of content that banged depends on the.

Platform. So I can take something that was a tweet from six months ago and I could do it again today and it'll crush the same. I think basically the more so like Instagram I think is the longest memory and the least amount that you can post per day. Like YouTube, you just can't do it at all. Like you can't repost a video because the videos kind of live forever. So like, I guess YouTube would be the extreme on this side. And then Twitter is probably the shortest memory most forgiving in terms of volume and reuse. I say TikTok's like here. Yeah, exactly. So the amount of time that you that elapses between reusing the same thing, I think it also depends on how fast you're.

Growing. I think your definition of repurposing is like, like sometimes reshooting as.

Well.

Right. And not just reposting. Yeah. So do you just have two or do you have more forms of reposting? Sorry.

Repurposing. Those are the, I mean, cross platform, different format and then literally just redoing the same thing and just posting an old clip again. It's like four different ways you can remix the same.

Thing. Using this content ID system was really, really good because they checked the copyright. They've got those processes built.

Out. You can't repost. Like YouTube doesn't.

Work. How long did you go from just you independently doing your content before you brought in the whole team and stuff? Because I like my screen time is just outrageous. Like between Shooting on for reals, TikToks, YouTube shorts and long form YouTube. I thought about adding Twitter last week. Like at this point it's like.

I need to out how many hours? How many hours do are you getting? I'm.

Curious. Like.

Nine. Nine every.

Day. And I was in school so it was like all.

Day. It's just like stimulation and yeah, no, I, I immediate. So if you've read the leads book, I talk about agencies. There's a chapter on agencies. I. That's the strategy I use. So day one, I had agencies for everything for content creation. And then I told them day one, like, my goal is to bring this in house over time. And so I'm going to learn whatever I can. And a lot of those guys, they don't know as much as I know now, but they knew more than I did then. And so I just learned what I could way faster. And just like, I avoid like a lot of newbie mistakes and then I just make intermediary mistakes and just had to learn how to like not make those, you know what I mean? But yeah, for me though, like, capital wasn't an issue. And so it was just like I'm willing to pay to just almost like be accountable to making three YouTube videos a week or whatever it was. Yeah. And then they would like trim them, cut them, put a pack, you know, put the, the headline and the thumbnail on it, which I hated half the time. And I was just like, whatever, I'll just, we'll deal with it.

Later. I know on that same line, do you ever, do you ever get timid? Like, I mean, like.

Never. I've been slept since the.

90S. It's so much valiant for so long, consistent. Like, do you ever feel.

Like. I think it's as long as you talk about stuff that you like. And so my team knows this and there's sometimes. And they're really good about it. And I think setting that precedent with the team is like, hey, I need you to come with like 10 cool video ideas. And like, honestly, half the time I'm like, cool, I don't want to do any of those. I want to talk about this because it's top of mind. And so I talk about the stuff that I want to talk about. And I think so that also just kind of gives natural kind of variety to the content in general. Because I'll be like really focused on LTV stuff for a while and I'll be like, you know what? Like, I'll get into like there's a sales issue for one of the companies and, like, I'll just kind of, like, rewash myself into sales stuff. And I get in sales mode and I talk about sales and all my content for a little bit. And so I just kind of let that happen naturally rather than if you're like, I have to do one thing on family, I have to do one thing. Like, I have. We have never had content buckets ever. If content buckets happen, it's because they have occurred more than because we planned them, which you had the observation point. This total side note, the amount of Alex Shamozi breakdowns that are just completely false, I find hilarious. I'm like, oh, is that my four pillars? I don't do any of that. And so, no, it's way more. I talk about stuff that I enjoy talking about. And from a content strategy perspective, I had this roommate, brilliant, one of the two smartest people I've ever met in my life. And he read this book and it was called Too good to Fail. And I was like, what's your marketing strategy? He was like that. He's like, if I just make the stuff that I have so fucking good. If I just make it so that even if one person sees it, they will share it, then eventually I'll win. And he now runs a $100 million company. And so, like, and we were roommates back then. And so I very much have taken that perspective. Like, if you're brand new, you just need to make this stuff as good as humanly possible. And the reality is that it will still suck, but you still have to have that bar, because you'll look at what you did two years ago and be like, oh, my God, that was dog shit, right? But just, like, holding nothing back. Like, and the reason I talk about that a lot is because somebody who's new holding nothing back is still, like, barely valuable, right? And so, like, people still will consume this stuff, see that you're really good, and then still pay you for help. They will, like, they will pay you for implementation. So just give away the secrets. It does not.

Matter. Are you happy that you're as famous as you are.

Now? It has pros and cons. Honestly, it has pros and.

Cons. What's. What's one. What's one biggest con and what's one biggest.

Pro? Biggest pro is that we can recruit anyone from.

Anywhere. That's what I want, But I don't want any.

Attention. Privacy is the cost of fame. Like, it's a price. The con is privacy. It just doesn't exist. So, like, every single time I go out to eat with Layla, I'll have three or four people interrupt us because it's the one time they're going to see me and they want to take a picture, they want to tell me about their business, and. And the first two times, it's awesome. And then the hundredth time, it's like, you still want to be really excited about it. Because the thing is, I also don't want the reputation of, yeah, I met him in person, he's a dick. And it's just because it's my ten thousandth of this. And it's the first time and the last time this will ever happen for you. And so I think on some level, it actually changes your behavior, because if you basically realize that everyone is recording you at all times, mentally or literally recording you, you just. You're like, okay, I just can't have bad days.

Sorry. Do you guys get that? Because, like, you're obviously doing that with, like, you guys are big, but, like, do you get recognized? Interrupted, stuff like.

That? I choose to live in.

Alaska. I mean, for me, it's just been. I mean, it's been 10 months since I started, and it's definitely, like. It's like, surreal at this point. Like now just like, I'm in college, if I go to, like, I went to a college bar, I was just like, what? Walking around like, yeah, it's. It's weird, but I feel like it's that trade off you have to kind of accept, especially if you. I mean, in my head, it's just like, I want to continue to grow on social media and then leverage that to grow my business. And, like, if I want to do that, that's.

Just. Yeah, it was a choice. I did it on purpose. And, like, it took me a long time to get there because I was like, I really don't know if I want to do this, but it was a choice. And one thing about it is that it is like a tattoo is like having a kid. It is irreversible, which is why I took a really long time to think about whether I wanted to do it or not. So if you have a skill and you don't really particularly care for it, then I would say, don't worry about it. Just go get the businesses the way you know how to get them and then just let them funnel the people into it and do the work that you know how to do. Okay, so we covered. I think we covered organic stuff. Let me see if there's any.

Other. If you had to assign a value, like a net worth to your social presence. What valuation did you give that.

Break? It's probably worth about a billion dollars right now. Honestly, like, that's not me exaggerating. That's just from the amount. Like, if I were to just quantify what we like the amount of media that we get and the conversion value of that media. So, like, if, if, like, if I had an elegant, like, the most elegant conversion system would be, like, we go public. And I said, hey, do you guys want to invest in this? I've taken this thing from here to 250 million a year. I think a lot of my audience would be like, yeah, I'm in. And then that would immediately. Acquisition.com would be a multibillion dollar.