A short presentation (YouTube video by Nate Tilley) arguing that many dealerships lose leads because inventory ads are set up incorrectly. The speaker recommends sending ad clicks to the vehicle detail page (VDP), capturing basic lead information and syncing leads into the dealership CRM so BDC/sales can follow up immediately. The speaker also presents a case study showing Spanish-language ads driving additional tracked car sales (about 15–20 per month) for one dealership at roughly $2,500/month ad spend.
Chapters
Let's see. It's right here, all these inventory ads. And I was just sharing with the guys here how we do things a little bit differently. And so I'll show you that now. You know, I'll just dig right into that. And, you know, what will be best, actually, is if I show you in this slideshow. One of the big things that we do, though, differently is you see, when you click these ads here, you're going to be taken directly to the VDP page. And what we found is there can be complications with doing this where you lose all the. A lot of leads. And you can actually just get the leads with some basic information, sync them into your CRM, and then have your BDC team or your sales team follow up with them right away. And we've seen that significantly increased response rates and also ad efficiency, so little tweaks. We also do ads in. In Spanish. And so I noticed that none of these ads that you guys are running here on the front end are in Spanish. Maybe if you're doing some marketing for that somewhere else. But just as far as from this page, there's no Spanish ads, and we've got those going. This is one of the dealerships I was just showing the guys that been working with for over two years now. And like, this is some of the Spanish ads we do for them. Let me pull it up here a little bit bigger, you know, so we'll do these different ones here. Works super well. They've got a whole Spanish department that works. And they're adding, you know, 15 to 20 additional tracked car sales every single month from what we're doing, spending about $2,500 a month in ad spend.
