A dealership sold a car for $200 in Facebook ad spend by tracking long-term lead value instead of chasing cheap clicks. Leads cost around $6 each, and buyers often convert months later, up to eight months after first contact.
This is kind of an old case study. They've added another six months, and their results keep getting better. Well, three and a half going on four years. This year with them will be four years. They've sold a car for every $200 that they spend on Facebook ads. Okay, that's excluding whatever they pay us that's on the side. They spend 200 bucks on Facebook ads. They sell a car. Let me just go back to Dana's example, because it's a little bit easier to understand. So Dana wasn't worried. Like, he sold 12 cars, and he was ecstatic. He was so happy. But I'll tell you, I've had a lot of clients over the years, and the ones that don't have success with this is they don't focus on 12. They focus on the 312 that they didn't sell. They focus on, well, what about all these bad leads? What about all these fake numbers? What about all these people that can't buy? And that's where their brain goes. And those people rarely have success with this. Just full transparency. And so the ones that do the best, they're like, oh, you know, I'm getting hundreds of leads for only $6 a lead. Those people are growing on my email list. And they do come in and buy later on, just maybe not in month one. You know, you'll generate a lead in month one, and that person will buy in month three, month four, sometimes month eight. We've had.
