YouTube video by Nate Tilley presenting an item billed as "the most expensive cookies in the world." The host brings luxury-branded cookies to his LA office, asks team members to guess the price, and reveals the cookies retail at $140 per box. The piece highlights branding/packaging as justification for a premium price and records team reactions.
$140 per box
These are the most expensive cookies in the world, but how much would you pay for them? How much do you think this cookie costs? I don't know. Two bucks? Heading into my LA office, I'm going to see if my team members can accurately guess how expensive these cookies really are. Have you had one of these cookies? I have not. You only get one if you can guess how much it costs. 15. $8. It's dense. It's got some weight to it. $19.99. Oh, 19 bucks. That's for a really good cookie. Last crumb. Advertise themselves as a luxury brand of cookies. Their website, branding and packaging reinforces, allowing them to charge a premium for their product. You don't want it. I get it. These cookies cost a ridiculous $140 per box. I'm gonna crumble.
