This is a short motivational YouTube video by Nate Tilley (uploaded Aug 10, 2022) that advises viewers to pursue the difficult, unsexy tasks their competitors avoid. The speaker argues breakthroughs come from embracing struggle, falling in love with boring work, and consistently tackling challenging problems to achieve outsized, long-term rewards.
People only really like doing the shiny, sexy things. That means that more often than not, most people are all focusing on the same thing. So if you want to get a different outcome to what everybody else is doing, you have to do something different. The breakthroughs are had by being willing to do all the things that all your competitors aren't willing to do. The thing that I really encourage you to do is to look at your business and to chase the really difficult things. All greatness comes from struggle, and it's not going to be easy. Easy to solve these problems and to chase these difficult things and to fall in love with the boring work. But over the course of your life, these are the things that are going to pay the most dividends for you.
