Nate Tilley breaks down premiums: free bonuses you add to an offer to spike conversions. A free report with a strategy call, a detox ebook with juice orders, a book with a course. Big advertisers use them because they work.
Premiums is just like an added bonus that you give away when somebody takes you up on your offer. So say for instance, if you're trying to generate strategy sessions, get people on the telephone, you know, a premium that you can offer is when they book in a call, they get a free report of the six things that they need to do to radically scale their Facebook ads, right? Or if you're selling juices, you might be giving them, you know, a 21 day detox ebook that comes along with that or whatever it is that they want. Physical premiums work fantastic. Whether you're giving away a free book or a book or a course or something along those lines. Adding premiums work like crazy. There's a reason that you see all huge advertisers. Anyone that's advertising with any real force out in the marketplace, they'll always have these premiums added to them. And it's because it just pulls up the response rate from all of your advertising. Try them, give them a go and let me know how you go.
