A short YouTube clip (Nate Tilley) arguing that entrepreneurs often blame traffic channels (e.g., Facebook vs Google Ads) for poor conversions when the real constraint is their skill at nurturing and educating leads. The speaker urges marketers to look internally, improve the way they treat traffic, and evolve their skills to convert colder leads into informed buyers across any channel.
Not even specifically that Facebook ads don't provide leads that are as hot as Google Ads. It's that your skill in being able to take those people and deal with them and bring them and educate them, bring them to a point where they are a much more informed buyer is not up to par. And you don't have the skill to do that. Therefore, you blame the traffic channel. And this is the thing that I see so many entrepreneurs and business builders suffer with is they get wrapped up in a constraint within their system that is just their skill ability. And rather than looking internally and asking themselves the questions of like, how could we treat this traffic to be able to sell the one service on any channel? That's the next evolution that you must make as a marketer.
