Nate Tilley Interviews "Here In My Garage" Guru : SMMA, Jiu Jitsu, Knowledge, & Women With Tai Lopez

I built my first funnel in 2000, Warren. It was, like, crazy. And it took me nine months to basically go from being homeless, sleeping on a couch in a mobile home because I was living in Clayton, North Carolina. I tell men there's basically two types of women. There's mother types and mistress types. And you got to know what you want. There's nothing wrong with either one. But biggest mistake a man with money can do. Men marry mistresses. My grandma's super intellectual. Like, before she died at 102, she wrote a paper on diminutives in different languages. And that's like, Russian, Russians. Russians don't have articles, so they. It drives me nuts with my Russian friends, I'm like, bro, you've been in America for 20 years. You gotta know the word.

The.

It was like, get in cod. Yeah. Oh, like that sounds so bad. Just say the here in my garage. Good. All right, I will. I'll let you. Rock and roll. Is this your first podcast?

Pretty much. I mean, I've done some other ones and everything like that, but it's like, go. Go harder. Go home.

Yeah. So. So ask me some stuff, and we'll go from there. We'll riff.

Yeah. Well, so kind of crazy, man. Little background where I got here. Five, six years ago, I was working as a detailer in gravel lot in the middle of nowhere, South Dakota. I was working for a guy. He sold cars to dealerships, and it was like, semi trucks out there. No traffic, right?

Yeah.

And I started learning about this little. Little known thing called Facebook ads.

Yeah.

And I started going down the rabbit hole, but didn't have anything solid. But I would just spend eight hours a day while I'm cleaning cars. Just YouTube. It was my mom. I'd find one guy I like, just go through his whole channel.

Yeah.

And that was like, eight months of just stoking that up.

Yeah.

One day, I was walking from the gravel lot over to the other kind of nicer offices, and I saw this app and this guy here, my Lamborghini guy, you know, And I had known you from YouTube ads.

Okay.

Because, like, yeah, I was trying to, you know, jam out to my music in the shower, and then this guy, hey, here in my garage with my Lamborghini, 40 minutes later.

Yeah.

I'm like, I didn't. I thought. I didn't know anything about YouTube ads. How it worked, how you were targeting the entire world then. But it was kind of a seed.

Yeah.

And then here, later on, when I'm working as a detailer, I see your ad Come across. And you were walking with a guy. I think his name is Jordan.

Okay.

Black gentleman with a girl walking down night. Night time.

Oh, it was Chin. That was in London.

Yeah.

Guy named Chin in London.

Yeah. And you're like, so what are you doing about with your social media marketing agency per month? And he's like, I'm doing about 40 grand.

Yeah.

And I was like, $40,000. I don't even know if my parents ever met. Made $40,000 in a year.

Yeah.

And this guy's doing that in a month. And so it was like a rerun course. It was like 27. And I remember, Ty, I had less than a thousand dollars in my bank account. I was paycheck to paycheck.

I had rent.

It was like 700 bucks, whatever. And I was like, 27. I remember thinking about it, thinking about $27. Imagine that. Like, not sure if $27 is a reasonable investment. I got the course. I studied it front to back three times. Watched it all the way through.

Yeah.

Watch it again. Watch it again. And it just taught me, like, enough to understand lifetime value.

Yeah.

If you can produce, you know, revenue for somebody, then they'll pay you out of the excess revenue. You don't actually have to charge for your services.

Yeah.

And so I just started going to everybody I knew. Hey, let me try to do some ads for you. Websites. I was doing blogs, like, writing on myself, like, everything.

Yeah.

And then it started to stick, man. I, I. Brazilian jiu jitsu. And that's like, my big passion.

Yeah.

And it's kind of what saved my life. And we'll get into that.

Okay.

But, like, I was training at the gym, and I said, hey, professor, I see you're launching this kids program. Let me run some ads for it. And so I did lead gen ads. I got the leads in, texted them, emailed them, called them all myself. Before I knew it, he had like, five, six students coming in from every night from me, the car dealership. Same thing. We're on a gravel lot. I put $100 in a Facebook ads.

Yeah.

I got my first 12 leads, worked them. I didn't even know how to sell cars. I got strangers in the door buying cars for me. My. My boss was like, wait, how did you get these people here?

You don't know these people?

And they're filling out credit apps with you and you're selling them cars? He passed me a $3,900 commission check at once. At that time. And, dude, $27 course, $100 in Facebook ads to a 30 $900 check.

Yeah.

Like I watched my parents struggle all through growing up and it was in that moment I was like, I just printed money.

Yeah.

And that was like the start of it all, you know, probably five, six years ago. And since then we've went on to do a couple million dollars in revenue. I work with some of the biggest now, coaches, influencers.

Yeah.

You know, show your role.

Okay.

The brand. Yeah. I do all their advertising, paid ads. They're getting like work for you.

I tell people it's like even to this day, I just launched. I'm now on SMMA 9.0. So you probably got in 2.0. Yeah. That was like 2017, 2018 and 9.0. I tell people. But the way to get a foot in the door right now is go to businesses. Say you should have an email newsletter. You should send it daily or at least three times a week. I'll do it all for you. I don't even charge that much money. I'll write it, I'll manage your email list and you can go in and have chat GPT write 80% of it. You just got to customize it a little bit. You can handle 20 clients paying you. You only charge them. It's a good deal for the business because you charge them, let's say a thousand bucks a month. And it's a good deal for you because with AI now it's like back, back in SMMA 1.0 you had to do the work yourself. 20 clients was a lot of work. You'd have to hire some assistance. Now AI is just like changing the game. And I'm going, it's, it's even better. People still ask me like, does SMMA work? I'm like, yes. You just gotta tweak with the, with the game, you know. So yeah, it's like I told people in that first here in my garage video, like the more you learn, the more you earn. And that's the crazy thing. Especially now we live in a knowledge economy. So that started, I mean Peter Drucker was saying that in 2000, 1960. Sorry. So it's 60 years ago. A man named, he's Peter Drucker, part of the best known business guy. He said the more we are now in the knowledge society. And so people go, what does that mean? I'm like, well, the more knowledge you have, your income can go up disproportionately. So like if you work in construction, like I used, I used to work on Amish. Amish would go on Construction crews. And I would go on that. You get paid there exactly, linearly. You got paid by that one. Whatever it was. Ten bucks an hour, I got paid. So you want to make 100 bucks, you have to work exactly 10 hours. But with knowledge work, it's like you're getting paid for the result. So you can, like you said, you can go to somebody once you have a better resume in it with an smma, you can go to somebody else and say, hey, I got something even better for you. Pay me less up front. Pay me 500 bucks up front. Yeah. And give me all. Track the revenue from the email newsletter I do to you and, you know, give me 10% of that. Yeah. And so it's like asking for 10% of what you generate. And if they ever complain, you're like, dude, for every 100 new dollars you wouldn't have made, I'm asking for 10. You get 90. And then that can end up. You can end up making $3,000 a client and you get 25. It's like that. And I'm making 50, 60 grand. And it's like, when was the first month that you made more than 20 grand? How long ago? Oh, in a month.

It was like four months in what I did. Yeah. Because it was 2020.

Yes.

Everybody shut down. All the local businesses needed to go online. We were doing lead gen. Yep. So it was like, I was like, I'll get you names, emails, numbers, and I'll put them into a CRM and it'll automatically text them.

Yeah.

And we did 20k our first four months in business. And then it was like 20k to 30k for about a year. And then we shot up past 50.

Yep.

Last month we did 90 GS. Yeah.

You know, so let me ask you this. What's the first thing you did when you're starting to make money? I should ask your girlfriend. What did he do? What did he do for you? Yeah. Did he take you on any nice trips?

Yeah.

You hear in Beverly Hills. But, like, seriously, I remember the first time I started making money, I was like, I built my first funnel in 2000, Warren. It was like, crazy. And. And it took me nine months to basically go from being homeless, sleeping on a couch in a mobile home. I was living in Clayton, North Carolina, to be. No, I have my own car, living in a house in Raleigh instead of in the middle of nowhere. I had some roommates to save money, but I was making like eight grand, which in today's dollars is about 15 grand a month. And I First thing I did, I was dating this girl, Shara. And I used to be, like, a salsa dancer, professional salsa dancer. I used to teach. And she was, too. And I was. And she goes, we should go to the Puerto Rico World Salsa Competition. It's called a congress. And I go. My impulse. Growing up poor, that's why you got to rewire your brain. My impulse was just to be like, no. Because anytime I was growing up, like, my stepdad, he worked at the post office delivering mail. My mom before that was a single mom. They had to say no to everything. So my impulse was like, nah. I was like, I wish. And then I remember thinking, I'm making a little money now. And I looked online, like Expedia, and a ticket from Raleigh to Puerto Rico was, I don't know, $300. And I was like, wait, Yeah, I called her back. I was like, sure, I can go. And then she. I called her back, like, a day later, and she's like, oh, I found out. I remember her friend. She had this friend named Amanda. And she's like, oh, Amanda actually now is coming to stay with me, so I don't think I can go to Puerto Rico. And I was like, wait a second. I could buy three tickets. 900 bucks. And then I was so excited, I called my dad. I. In my life, I've only ever gone one trip with my dad. I didn't grow up with my dad. He went to prison when I was born. But I called my dad, and he. And I go. He used to live in Puerto Rico. I go, and he lived in l. At Long Beach. I said, dad, you want to go to Puerto Rico? And he's like, I don't have the money. And I was like, I'll buy you a ticket. And I flew. So four of us went to Puerto Rico. And that's what I tell people. You. There's a mindset thing that has to happen, too, because you can start making money and not realize that everything's changed. So was there an epiphany for you? Can you think of any one time where you're like, I got money now? Like I said, it wasn't that much, but I was like, I can take her. I can take a friend. Amanda. I could take my dad. I was like. I became like, it's like daddy Warbucks. I was like, I got big money now. I got 15 grand. Well, what was your moment?

Two things. Dinners. I started getting appetizers and desserts.

There you go. Yeah. You're like, I got money.

We were ordering off that we were looking at the prices to decide what we were hungry for.

Yeah.

You know, and now it was like I would go to the most expensive thing and get that out of, like, spite for being broke, you know? And so that was kind of like. Just a second. That was a ball. And. Yeah. I thought I was balling.

Yeah.

But then really what I started doing is just booking Jiu Jitsu tournaments. Okay. Because that's what I really know in Jiu Jitsu. Seven years.

Okay.

Yeah. So. And I told him before this. I told Camille. I was like, they just told Ty, hey, you got a guy outside. He loves Jiu Jitsu. He loves you. Would you talk to him? You know, here.

No, No. I love. I've been doing Jiu Jitsu on and off since, like, 2002.

Yeah.

Yeah. But I did. I've done different things, like, Muay Thai more, but I. Since about 2014. And I'm not going at a hardcore. So I just. But I try to do it once a week, you know, just for. Just for conditioning skill stuff. Who. What school you go to?

Yeah, I'm under autos, so. Andre Galvao.

Yeah. His.

One of his, like, prodigies. Michael era junior.

Yeah.

Multiple time world champion.

He's in Denver. Okay.

Start an academy out there.

Yeah.

Came up to South Dakota, taught a free seminar.

Yeah.

And, you know, like, really, I guess kind of to jump back to the backstory of, like, where, like, the competition edge comes from. Well, you know what it's like growing up without money.

Yeah.

And, like, I'd love to know more about, you know, like, what you went through with your dad being, you know, in jail and, like, everything that you've been through. And I feel like I can relate to a lot of that different stuff. And it was like, bad influences were all around me.

Yeah.

And I start. I wanted to be the cool guy, so I start, you know, partying, and I'm, well, this now South King in South Dakota.

Yeah.

And so I start getting good at networking. Oh, I know him. I know him. Oh, $50, $100. I start middlemanning, all this different stuff and realize, like, oh, I can go down to Denver. I can get a guy driving down three times a week. I got into some serious stuff. Way over my head.

Yeah.

Super lucky that I didn't get in trouble deeply.

A couple close calls don't sound too much on camera.

Yeah, yeah, yeah, yeah.

Sometimes I tell people, be careful what you say on camera.

Yeah.

It's good to be like, I got into some stuff. Yeah. My dad went to prison. And my dad's from Harlem, New York. And looking back, I see a lot of like gangster guys on YouTube and stuff. My dad's a real OG. You know, he went to prison, he went to Terminal Island. He got. He's got stab wounds. He was blind in one eye from. And he's from Harlem. And he grew up in the crazy times.

But wow.

My dad didn't talk about nothing. So I'm always suspicious when I see people like, on YouTube and like, oh, here's my crime. My dad would be like this dumb. He's like, don't, don't talk. But that would be like, if you don't say anything, it's hard to prove. But if you talk. Especially now, he would be surprised now because now people are on. He's talking about before cameras, before YouTube. Don't talk.

Yeah.

Now there's people going out there and just talking about their whole. I'm like, this ain't going to end well. But anyway, I'm glad. Yeah. Don't tell. Don't tell too much without a lawyer present.

Of course. Of course. Allegedly.

Yeah.

But. But there was a close call that. That I do feel comfortable talking. That was crazy to try to rob me at gunpoint.

Yeah.

You know, and we're in South Dakota.

Well, you talk about that because that's his crime, not yours.

Yeah, exactly.

You could talk about other people and so what'd you do in the MO had you done jiu jitsu then?

Well, I hadn't done jiu jitsu then, but I had. I'm from South Dakota. Like, we're cowboys. Yeah. So I had a weapon too, and I pulled it, draw it, and put it in a place where I was a finger squeeze away from ending a man's life.

Yeah.

At like 17 years old. Under 18. So, you know, it's off the record anyway. But like that most South Dakota have.

Stand your ground laws.

Yeah. Yeah.

Part of South Dakota is like, that's.

The Wild west, but in like a.

Two stone from like Deadwood.

That's. That's in South Dakota. South Polish area. Like over there. Yeah, exactly.

You watch with that show.

Yeah, that's the best. My dad's.

So everybody was shooting everybody, man. People go, why does America have some so much shootings? I'm like, well, there's a lot of reasons, but it's not new. US has had a lot of shootings. The people who liked guns and like to be left alone moved to America. That set of genetics is all through Texas and stuff. Like that, you know. So.

Yeah.

So how'd you get out of it?

It was just like, that flash of a moment, you know, and other circumstances, whatever happening. And I was just like, dude, I got to get away.

Yeah.

So me and this girl I was hanging out with, we were like, yo, we got to, like, physically leave these people. And so I moved out, packed all my stuff in a car, move 45 minutes to Spearfish, actually. Beautiful town in South Dakota. And I started working at an organic grocery store. Like.

Yeah.

Clerking and stuff. And I was just, like, in the gym, and I was getting so bored.

Yeah.

Guy at the front desk sees me hitting the punching back terribly.

Yeah.

Worst punches you've ever seen. And the guy's like, hey, man, I'm actually a pro fighter. You know, this is the job. This is the cross. You got to plant your feet. And over time, starts working with me kind of like, you know, one of those things. And then I told him, within the first week, I'm like, if you could find me a fight, I'll get in there. Like, I just wanted to prove to myself.

So you just started boxing or boxing?

Boxing, yeah. And doing some mma. He got me a fight. We trained super hard for eight months. I'm doing mma, and got out there in the fight, beat the guy down. Like, surprisingly, money. No. And risk. Risked my life for. For pure nothing.

Spearfish probably doesn't have big, big, big prizes.

It was, what, like, one of those moments where you ever just want to, like, you want to test yourself or maybe you got a chip. Chip on your shoulder. And I was just like, get me in the cage. I had no business being in there. The guy was like, 10. And, oh, you look at. You look him up, and it's like the first fight, he's just knocking a guy out savagely. And I had already accepted the fight. I'm like, how can I get out of this? But I won the fight. And I met my Brazilian.

Was it decision.

I submitted him.

Oh, right.

Yeah. He was, like, kicking my ass. He, like, hit me in the back of the head. Boom. Kicked me. Spinning kick.

Boom.

I'm, like, getting messed up. I'm. Both my hands are here. This is the beginning of the fight.

Yeah.

Not looking good, you know? And then I threw a little teep kick, followed up with a knee, broke three ribs. He starts kind of crumbling down and gets the back. Rear naked choke. And it was in that moment where I was like, okay, I don't want to do fighting, but I love this pursuit, right? Met my Brazilian, Jiu Jitsu coach in the bathroom that night. He invited me to class, start training Jiu Jitsu. And after a week I was like, oh, this is where I'm meant to be.

How often you train?

Five, six days a week.

Oh, so you're full time?

Yeah, I'm. I'm ranked right now, number fifth in the entire world in ibjjf Light featherweight division, won a bunch of nogi tournaments.

So you black belt now?

No, I'm a single belt. Going on brown? Yeah, yeah, super in the competition circuit.

Danaher used to be in Puerto Rico. I trained with him once. Really? Yeah.

Those guys are awesome.

Some of those. He's a phenom. That whole. Those two brothers. Yeah.

What do you find with training is like the most parallel to business and marketing and all that?

Well, like Jiu Jitsu specifically is a lot of attention to detail. And people don't realize, like wealth comes from something called conscientiousness, which is organization, diligence, perfectionism and prudence. Like that's the science of the personality types that make the most money. So you look at a guy like Zuckerberg, Bezos, Rockefeller, Carnegie, Elon Musk, whoever you want to look at, these people were more detail oriented than you think. And a lot of people think, oh, I'm just a big picture guy and I just suddenly going to make money. That's not how it works. It's like Steve Jobs was obsessed over the iPhone. Every little part. And so like if you do Jiu jitsu, especially if you do with a gi, you know, people say you shouldn't do Jiu jitsu with a GI because it's not real life. But that's not the point. Like with a gi, a lot of precision, things have to be done or it's easier to get tapped out. So I think Jiu Jitsu teaches you that you can be stronger, but you can lose if you're sloppy, for sure. And a lot of people are sloppy.

Or if you rush.

Yeah, that's all part of sloppiness. You know, it's going faster than you should. So yeah, I like boxing. Boxing is a different. I think in boxing you learn, you know, boxing is. People don't realize of all the sports you can do, takes the longest to look good at boxing, you can box for five years and you watch yourself on camera and you're like, I look. People just look bad.

Yeah.

When you see somebody like Mike Tyson shadow boxing and you see, I know for him, Mayweather, you know, it's really, it's like Ballet. Yeah. So to me, like, boxing is like ballet meets fighting. Jiu Jitsu is more like a technical thing. Like, technicians win. Like the Gracie I. I trained with Higan Machado, you know, the Brazilian, like the original family. And the. The guy, Elio Gracie, who taught Jiu jitsu, was like a little guy, 130 pound guy fighting with no weight classes. And so he's not gonna be able to win on brute force. So he was a technical guy. It's like, yo, I can. Okay, you're strong. I'm gonna grab him. Attack the ankle. I'm gonna attack the wr. So there's a lot of parallels. Beside, like, all sports teach you to not give up and push yourself and consistency. But boxing teaches you the ballet of life, and Jiu Jitsu teaches you. Teach you the perfectionism. My CEO, the other day we got for some footage. He came. I was training with Hegan, who's a coral belt, okay. He's had his black belt since he was 18. He was the first person to get a black belt at 18. And one of my CEOs like, I might be able to take Keegan. And I was like, you know what? I would bet $1 million and put in escrow, and you just have to bet 30,000. So if you win against Egan, you get 1mil. If you lose, you only got to pay me 30,000. He almost took the bet. I was so excited. Oh, yeah. I was like, this is free 30 grand. I was. I told he, and you can have the money. Then he go. I was like. He's like, nah, maybe I shouldn't, because he is like £250. So then I got a guy who's a purple belt. Joe, works for me. And it was smaller Joe, only about £140. And any. Anton's like 185. And Anton's like. I said, I bet you can't even beat Joe. He's like, oh. And he's like, what's the definition on beat? I'm like, you can't even. Because he was saying, I can grab any Jiu jitsu guy and get him on the ground and hold him there. I'm so strong. So I said, you can't even get a guy 40 pounds smaller than you for one minute. And he's like, yeah. And so I said, okay, if you win, I give you 10,000. If you lose, you got to give Joe 3,000. Took four. It took seven seconds for Joe to get out. I was like. And then he's. I said, anton, I'm gonna Go against you. And I've been doing even longer than Joe. And it was like, didn't take long to tap him out. I saw.

He showed me that.

I showed a video and I'm like, I'm gonna put. You know what I saw? Yeah, yeah, I saw. You know you're gonna lose when somebody challenges you and then says to their friend, hey, are you filming this? When someone says that phrase, don't fight them.

Yeah, because the.

And that's why I said to Anton, I was like, please as like two cameras to film this. Yeah, Anton's strong, but. But people, it's just like making money. It's like you don't make the maximum amount of money by just waking up at 4 in the morning and working for 16 hours. You can't brute force everything. And that's the lesson of jiu jitsu. That's also less so a boxing Big, strong dudes don't understand. It's like what Conor McGregor said. It's like precision beats power. So you get a dude who knows how to throw haymakers. If a dude, a smaller guy clips you on the chin just right, you're the centrifugal force makes you. Basically, it's like G forces, like being in a jet knocks you out, whips your head real fast. So, you know, Anton learns like, precision beats power. And also, don't mess with people who are. Who want it on film. In general, don't fight people who want to bet a lot of money. Yeah, I've taken a lot of money because people go, why are you so cocky? I'm like, I only bet when I'm sure I'm gonna win in business. There was a guy arguing with me that bitcoin would go to zero before it would go to 10,000. That was an easy, easy, baby. I took that money. He stopped bet. He doesn't bet. He bet me one other time, which was that Snapchat would. Would go to also go. Go basically to zero before it gave. Went to whatever, 5 billion. Let me see what Snapchat's at. Hey, Siri, what is the market cap of Snapchat? Yeah, 17. Let me see if this is right. Yeah, 17. Bill, back then it was at like 4. And he's like, I said it's gonna go up before it goes down. So after that two times taking people's money, they stop against you.

So don't bet on. Bet against you. I just saw something come out on. On Rogan with that. He was saying that they're. They're tracking the cell Phone activity of people at these rallies.

Oh, no, now they're tied. It just tied up. Unless something must have happened last days. It's literally implied win probability for both of them is identical. I don't see that very often.

That's crazy.

So Trump must something. Maybe it's because she did that interview the other day and didn't do that one. But I. People, like I said, watch where people put their money. Yeah. And you can tell everything. Watch where people put their money. Where people put. It's like the Bible said, where people. Where people's treasure is. There's where their heart is, you know, so you can tell the truth. Because a lot of people will tell you, oh, like I'll give you an example. People say to me, no, Ty, I want to become an entrepreneur. Then I'm like, okay, great. Let me look out. Let me look at your QuickBooks. Let me look at your bank account last month. Let me look all transactions. Oh, okay. You say with your conscious mind and your mouth that you want to make money, but I look. 60% of your disposable income went to partying, food, clothes, eating out. 2% went to learning. We're in the knowledge society. The more you learn, the more you earn. So when I meet somebody that's doubling down and they're buying books, they're going to seminars, they're going to conferences, they got mentors or going to networking events. Of course, they're also working in silence, too, but they're spending money towards their goal. You can tell every. It's kind of like I grew up in. In kind of four parts depending on different times of my childhood. But when I lived in. I live in a part of San Diego. I didn't realize it was poor till now. It was also the meth capital of the world. There's a lot of meth there. And you look, people had no money, but they had not. They changed the rims out on their car. They got good rims. No money, but they got. I lived in mobile home for my teenage years. You go to some mobile home parks, people had no money, but they had a satellite dish.

Hmm.

So you knew where their heart was. This person's heart was in being entertained. You know, they don't have any money, but they got that $100 a month to get satellite. And then you see some people, like the Amish I live with, they're putting their money into securing their family's future. They're buying a piece of land with it, saving up money, buying a piece of farmland because once they own it, they can pass it on to generations. You know, you see them spending on simple things. When they travel, they take the bus. They take Greyhound bus. Yeah. Now they're. They don't even want like a train. They don't fly. It's against their principles, but they'll take a train. But a train might be 500 bucks and a Greyhound costs nothing. Yeah. If you ain't ever. If you want to see the craziest part of America, take a Greyhound bus. For two years of my life, when I live with Amish, I only took Greyhound. You. There was a dude who went crazy on a Greyhound bus a few years ago. Came on with a knife and chopped somebody's head off on the bus while the driver was driving. Dude kept driving. Whoa. And he had a psychotic break with reality. Thought people were aliens. Yeah. Google. So the Amish, they know the craziness, but they're like, my money, I need to put it towards securing farmland for my children. So they're, they're out here. So you could tell where somebody's brain is by how they spend their money. It's always been that way. Has been that way. Like you, you're probably. I look at your bank accounts like, oh, you're spending money traveling here, spending money on jiu jitsu. Like, I know your heart's in jiu jitsu. That's why women, by the way, want to know the women. Woman's brain. The reason that women want that ring is that's an honest signal. It's like there's an episode on the Office where Michael Scott's getting married and he buys this huge ring. And like, Michael, how you spend so much, he's like, yeah, like they say, three year salary. Supposed to be three months salary. But some men out here, been three. Three years salary on a ring for a woman. Well, he probably likes her. Yeah. You know what I mean? It does. I'm not. I wouldn't do a three year salary for a ring. But now I'll tell you something interesting on the flip side, if the woman says, I don't want that. Let's get married and put that money into securing a piece of land, that's the woman you want to marry.

Shows with her.

Yeah. So you show with your heart, but then she's like, hey, great idea that you're doing that, that you want to drop 30 GS. Why don't you put a 30 GS down on a little farm, 2 acres, 3 acres outside the city where it can raise our family. That's the woman to keep. Did you wanna. I keep going back to your girlfriend here. Did you want. Oh, are you. You're not engaged yet, are you?

Not yet.

Okay. Would you want a ring or a farm in Peru or in America? Where would you rather have it, US or. I've been to Peru. Have you been to Peru?

Not yet. We're gonna go.

Peru's where. Now, Josh here is a vegan, so you should know that potatoes and tomatoes come from Peru. Corn comes from Mexico. Most of the foods we come from come from the Middle east or North Africa, but not potatoes and tomatoes. So does she cook Peruvian food?

Yeah, yeah. It's actually how we met. I went to a Peruvian restaurant.

Way to a man's heart.

I had some lomo saltado, and I was like, oh, I don't know if I'm in love with my server. The food, It's a lot of love going around.

It was too many cognitive biases all at once. Yeah, it was you, the food, the convene bream bringing it to him. That's why that old saying that a way to a man is through his heart. There's a lot of truth. Even though I think Napoleon, the general, said an army marches on its stomach, meaning if you can't feed your troops, they're gonna leave immediately. So probably why. So that's a good. So do you. Do you believe in traditional roles, like, he makes the money more and you cook more, or do you.

Yeah, I do. We're like a traditional couple for sure. So we have those values. Yeah, that's what I'm saying. Because traditional. Well, dating in America is just bonkers, man. You. You bend over backwards for a date, and it's like, you gotta fit all this criteria. She doesn't have to fit anything. You're supposed to be chasing, chasing. And then she doesn't even want to be a wife or a mother ever. And it's like, you know, as a man, it's like. It took me a long time to realize that I wasn't happy with the situation in America. When I moved to Denver and I started, like, learning more about, like, Latinas culture, I was like, oh, man, I need to learn some Spanish. I picked up a couple words. That's all you needed.

That's why, you know, they got all these, like, Rosetta Stone and duolingo and all that. I'm like, that's not how a man learns a language. I had a friend who went to Czech Republic, which is, they say, one of the hardest languages to Learn. He learned Czech in one month. Why? He fell in love with a girl. Didn't know English. Better than Duolingo. Better than a college course.

Yeah.

Is necessity. That's immersion, beauty and necessity. A man starts to become picking up phrases at the speed of light. Yeah.

So.

Okay, so you learn Spanish. Yeah. A lot of Latinas are really popular. I feel like everyone likes Latinas because black guys like Latinas. White guys of Latinas. I was just in Sweden. Swedish guys like Latina. Do Asian guys like Latin? That's the only type I don't. They. They do.

But unfortunately Latinas oftentimes don't. Don't fall for our Asian brothers. Unfortunately for them.

Is that true? Okay, we. So if you have a choice. What do you think? So why were you not attracted to Asian men? I just.

I feel like they're just different. Like they're just. How can I get that? Like it's. They're just not that expressive.

Okay. You were already talking on this subject.

We actually were. So.

But what is your mom okay if you come. Your grandma, she lives. Still live in Peru? Yeah. So if you bring home an all American Midwest guy, is she kind of go, oh, it's okay, but I wish you mar. You were with a guy from Peru.

No, they're fine.

Like they respect my decision and they're always happy for me.

But yeah, it's even better in a way.

Does your family be like, oh, Latina. Because sometimes Midwest families are little.

My family was a little bit.

A little bossy.

Hey, watch out. She's going to try to get the green card. You know, that's the first thing everybody says. My grandma, like, my grandpa was like, he's from Georgia. He's from Macon, Georgia. Well, why couldn't you just find yourself a regular American blonde girl? And I'm just like, grandpa, you don't know what these regular American girls are like these days. I got only fans they got right. You know, like, it's just not a good mother.

So. No, never any. Only fans. No. No, you're not all. I tell men there's basically two types of women. There's mother types and mistress types. And you got to know what you want there. There's nothing wrong with either one. But biggest mistake a man with money can do. Men marry mistresses. I'm like, bro, are you crazy? Come on, there's horses for courses. That's what a guy. Well, one of my first. First guy I ever met who had over $100 million. The name of Michael Murphy from Ireland. I was Still a teenager, he goes, ty, there's horses for courses. I go, what do you mean? He goes, well, I own a lot of million dollar racehorses and when I put them on the race track to bet money on them, if the track is a long track and they got to run for a long time, I pick a different horse. If it's a quick track, I pick my fastest horses. Mistresses and mothers. If you're looking for something short term, you want tattoos everywhere. That's why men actually like when a guy goes out. It's interesting science on this. We'll, we'll show the science on the screen when we replay this. But when a man is not looking for a long term relationship and looking for a one night stand, when he goes out to a club here in la, he specifically looks more for a girl with lots of tattoos, super short skirt. Because that's a signal. It's not a guarantee, but it's a signal that she's more likely short term minded, you know. And so I, I, one of my first conferences I did, Joel Salatin came, of course. He's an old former, he don't know about Twitter and Tinder and all this. And he was he on about only fans. He married his high school sweetheart. They're still married. And when we're leaving, this is 2015, right after here, my garage got big and I'll never forget we're walking out of the Roosevelt Hotel and a guy was like, you going, man, you don't know how the women are here. I want to have a family. And he said, Joel, what's the secret to finding like a real mother? And Joel said, well, you got to go where the mothers go, right? What he meant is don't go to the club.

Nightclub.

He's like, go to the library. Whole Foods, go to the library. Exactly, yeah. Go to the farm. Like you find a woman working on a farm. There's something called sense seeking, like the sixth sense that you have, you know, smell the sixth sense, you know, if you, if you're psychic. But there's something called a sense seeking scale in psychology. And some people are very high on the sense seeking scale. So they constantly need to be gratified. Right. So there are people like skydiving or people who smoke a lot generally are higher on the sense seeking skill scale. And believe it or not, men kind of know this and so do women. Yeah. And so a lot of men ignore the signals that no, you're dating someone high on scent seeking, you're dating someone high on short term and that's fine if you want short term, but if you marry that woman, if you're a, if you, if a thousand men, there's always exceptions. But of a thousand men who want long term, date a thousand women who show a lot of signs of short term mindset, those dudes are going to have a nightmare. And society doesn't like to talk about that because society doesn't understand statistics. So if you have. Whenever I post videos like this, I can post a video that people with a lot of tattoos, especially face tattoos, are much higher in anxiety and mental disorders. And people are like, just like women who have a ton of plastic surgery statistically are much higher in narcissism.

I could totally see.

So like women are like making their lips huge, doing a lot of plastic surgery. It's. Now women go, well, I know a girl and she has plastic surgery and she's not a narcissist. But that's not how statistics work. Statistic works about a thousand women. Yeah. Who get triple e silicone boobs versus a thousand women who don't. You can bet a million bucks all day that that group is going to be more short term minded. So one of the things you know, and I think you see this, is you got to your life is a series of bets that you play. Nobody knows the future. Nobody but God or the universe knows the future. Certainly we don't. Humans are mortal. That's, that's the one defining characteristic of humans. We can't guarantee our future. So you place bets all the time. You place the bet. Okay, I'm working like in a gravel lot. I'm working at a grocery store. I'm gonna make a bet that if I learn a cutting edge skill like online marketing, devote my time to that, that I can make more money. And that bet paid off. But it wasn't guaranteed.

No, not at all.

Some people fail. Yep. I've got over 40,000 people gone through my SMMA program. I've taught more people to launch a marketing agency than anyone in history. I own the trademark for it. You know, I own SSMMA in the US and some people fail. But statistically it's a good bet to make. For sure It's a better met than a 9 to 5 job. Because in general, 9 to 5, you're just paid. There's no asymmetrical potential. There's no 90, 000. You said you did 90, 000 last month. Yeah, yeah. So you, you're making good bets. Jiu Jitsu is a good bet. There's no guarantee that Jiu jitsu will actually help your health because some people get hurt the first month for sure. And if they hadn't done Jiu jitsu, they wouldn't have, you know, tore their meniscus or whatever. But in general, you take a thousand people who do Jiu Jitsu versus a thousand people who don't, it's pretty much a no brainer to bet on the thousand people do that, they're going to have better outcomes in health and in ability to defend themselves, flexibility, all those things. So people, It's a problem in society that people are so bad at understanding statistics. You know, like you were saying about women, your grandpa didn't understand. Of course there's some good women in America. But what you were trying to say, it's called, in economics, it's called the principle of thick markets versus thin markets. What you were trying to turn to tell your grandpa from Macon Georgian is not. There is zero women in America who are born in America who would make a good wife or mother. You were saying that it's a needle in a haystack and it's a bad bet. To bet that you can find the needle in the haystack is a bad bet. You know what I mean? So economists call that thin markets. So you went to Latino market thick, which is a thick. Literally also is a double entendre. The Latin market is a thick market. But I wasn't talking about thick duties. Yeah. You know, but in general, Latino women want. Would rather have a family. Yeah. Than be an only fans or a stripper for the rest of their life.

The culture's thick. And I think that that's making a big comeback. Like a lot of guys, like, they made their money and they realized like, oh, we don't have to simp over.

Yes.

Like, we are the prize in a lot of aspects.

Passport bros. Passport. The rise of the passport bro. Yeah, but you didn't have to go to that. That's a good hat. Instead of being a passport bro and flying to Peru, just go to a Peruvian restaurant that's authentic.

Exactly.

And you got food. You didn't have to go on an airplane. There you go. How long had you been in America?

Almost four years.

Oh, so you've been a while.

Yeah.

Yeah. I could tell by your accent. I was like Colombian. I was off by one by one country. Colombian, Peruvian have somewhat similar accent.

I got, I got one line, one line that I just mastered. I didn't know any other Spanish besides this, but I'd hit him with, oh, Like, I know nothing. Yeah, just like, see, you know. And I'm like, estoy aprendiendo espanol. Perro, tiquero, cono, certe.

And then they're just like, whoa, Heidi and tiendes.

And then I'm like.

She speaks. She speaks. My assistant speaks Cuban Spanish. Now, Cuban is fast. Peru per year. Peruvian is kind of medium, right? Yeah. Cubans in the guest mas rapido. Cuba or Dominican. Dominicana or Puerto Ricano. Cuba.

It's hard to understand. Cuban Spanish.

Yeah, Cubanish. They cut off, though. They're like Danish. Every. It's funny. Every part of the world has the same pattern. There's a part. Close countries. There's one where they say the whole word. That's Sweden. If you go to Scandinavia, so Swedish people, like, will say, like, a street, like. And then Danish people go through it. They cut the whole thing off. Mexicans sing the whole word, right? So Mexican, they're like. And in Scandinavia, Norwegians sing the word. They call it, like, the singing. Like, they're like. But then in a. You know, in Cuban, people are just. And Dominican. Dominican is a funny accent, too. No, but it's.

It's kind of low. Kind of.

Yeah, like that. In New York, my friend can do the funniest impersonation of Dominican. But, yeah, language. My grandma was a linguist. That's what she was. She studied language. She was very. She said, you know, Mexican has Latin. Languages have diminutives. Diminutive is like. You say like, chiquitito.

Yeah.

Chico is, like, small. And chiquitito is like. It's really small.

Yeah, yeah, yeah.

My grandma wrote. My grandma was super intellectual. Like, before she died at 102, she wrote a paper on diminutives in different languages. And that's like, Russians. Russians don't have articles. So they. It drives me nuts with my Russian friends. I'm like, bro, you've been in America for 20 years. You got to know the word the. It was like, get in cod.

Yeah.

I'm like, that sounds so bad. Just say the. The.

The.

The. The.

The.

Like. So. But it's hard because people translate out of their own language. My friend from Argentina, he's hilarious. He's a PhD. He's a smart guy. He says the wackiest things. He'll be like, when he came over to visit the other day, he's like, yeah, I'm sorry I'm late to drive over here. 1. The car ate another car. I'm like, what? And that's a car crash?

Yeah.

Say how do you say, I'm Peruvian. When cars crash? No, when they crash, yeah. Crash, yeah. In Argentinian, they say.

Like, eat.

Yeah.

Yeah.

They'll say, like, a car. The car ate the other car. Or he says, this is interesting. In Spanish, you say, get on the car. That sounds weird to an American. He always like, ty, get on the car. I'm like, you want me on the top? Like, I'm like, get in. He's like, no, it doesn't make sense that you get in. He's like, ty, getting in means you get in the. In. To him, like in the engine or, like, in the fuel tank. He's like, you're on the car. Like, here's the metal part. I said, yeah. He would argue with me about. I'm like, dude, I know. One thing I know is how to speak the language. And he can sit there, tell me. It's get.

He.

He goes, deer. That's another one. You know, like the animal. He's like, yeah, 12 deers came by. Like, it's deer. He's like, no, it's plural. Dear. Dear. So I'm like, that's not how English worked, man. Language is tough.

It's. It's cool, like, learning with her. And, like, we sometimes, like, we. We just have to, like, take a second and be like, wait, what. What did. What did you mean? What did you hear? Because it's just, like. It's so easy to Just not quite.

Yeah.

You know, it's cool that your grandma lived to be 102, and she was a linguist. I always wondered where you got so interested in all these different cultures and stuff.

Yeah, probably my grandpa.

Genetic.

Yeah, they were scientists, you know, My grandpa wasn't so much into humans. He was a marine biologist. Zoology, and. But. And then he became an astrophysicist after he was about 40.

Your dad's dad?

My. No, my mom.

Mom's side.

My dad's dad were all. My dad was, like, I said, a street kid from Harlem, New York, in the rough part. Like gangs in New York. Right. After that time, Harlem was bad. Harlem was like. He was living in Harlem in the 50s, man. My dad told me, like, three stories. One of the stories, he said, ty, one time I was in a diner. This is once. My dad made money for a while. Not legally. That's why he went to prison. But, you know, they were selling a lot of drugs and. And he said, one time, I was on a double date with my best friend, and we were in a diner in Harlem, and I'm sitting there and there's a. There was a girl here. The two girls sat across the booth, and it was my dad's best friend here. And two guys walked in with a shotgun, and he said, they blew my friend's. His friend's brains all over him. And he's like, back then in New York, nobody called anybody because the police used to be so corrupt. I mean, they're still corrupt police, but, like, there's all the. If you've ever seen the movie Serpento or Western. Yeah, whatever it is. The. The movie with Denier, the Pacino. Yeah, it's all about how corrupt the police. But my dad's like, dude, I was shaking for three days, man. And he's like, nobody cared back then. He's like that dudes in that mask on. Wow. They didn't. They didn't run out. They just walked. By the way. There's some parallels to how New York is right now, by the way.

For sure.

I just saw the mayor of New York got indicted. Who knows what's going on? New York's been a crazy. But Serpico. That's what it's called. That's a good movie if you haven't seen it. But yeah, so my dad's side is a street side. My. His dad was a sailor. And before that, and after that, worked in the. In the subway.

Your dad's still around now.

He died. Do. Yeah, my mom's still around. My grandma and grandpa died. Yeah.

Yeah. Can I ask you one more question?

Sure.

Yeah, man. So, okay. $27. Course, we've done a few million in sales. I'm working with Andy Elliott's top guys. I got you all. We crush it for local businesses. We're growing school communities. The agency model. Eventually. You're selling time for money.

Yes.

Where would you say I'm. I'm similar to you. I've taken a lot of your quizzes. Yeah. Very risk. I love taking risks. Very dopamine.

Yeah. What's next?

What would you say as, like a mentor, as a coach?

Well, you got two choices. One, decide maybe enough is enough. If you know how to make 50,000amonth, move to Peru, move to Brazil, be set for life. I'm telling you that I would never fault a man for going, I don't need to make a million in a month. Like, why. If you move to Brazil and you're making 20 GS a month, you're done. You're gonna have the greatest. It's basically Peru. Brazil is about an 8x. So just take. If you make 10 grand, it's like the equivalent of making 80 grand. It's literally that much. So I would. So that's path one, go enjoy life, you know, go, go live. Not so much in the us. Second is if you want to stay in America and grind it out, you're going to need to build a product. So like I would, I've got some products I'm rolling out in the food space. Like just a good product because products, if they take off, whether it's clothing line, whether it's a supplement. I know there's a dude in Germany who rolled out a supplement company a year ago, he's doing a billion, a billion from supplements. With supplements and we brand new business. Well people in Germany know them, but Americans have it. So once it scales and it's a repeat product. Let's say you're selling protein powder and people like it. Well, they run out of the powder. Yeah. And they buy it again. And so you're not trading time for money. So I always say you start with the service based business. SMMA is the best. I'm going to put a link, I'll tell you on your podcast. Put a little 9.0 link. So service based business is best. The best one I know for anybody that works and been working for now 9 years is marketing agency. But do it the new way that I'm talking about. Second, you build a product based business. Third is you buy and sell companies, you buy and sell other people's assets. That's like the three levels of wealth. Elon Musk bought Tesla, he bought his way into PayPal, he bought Twitter, Mark Zuckerberg bought Instagram, he bought Warren Buffett, bought 100 companies. That's level three. But you don't necessarily have to go to level three. Like I said, you can stay at level one and just live in Thailand. Yeah, service based business. You work two hours a day. First off, working too little will make you bored. So you don't. Most men, I really believe like what Freud said, which was like men find meaning through work. It's okay like you can be a workaholic, but you can also be a lazy son of a bitch too. So you go to Brazil, you go to Thailand, you go to Peru, you go to Mexico, you work three hours a day, you make 10 to 20,000 and then you go Philippines Jiu jitsu.

World champion Jiu jitsu.

You learn that, you write your book, you have your kids, you enjoy life, you know, we're set.

Well look at the product too. Look at Stanley. Yes, you've seen their month year over year. They're with the green mug. They're like.

Yep.

You know, they're barely.

I'm saying, you know, a little barely.

Doing nine figures. Then they go 370 million when they roll out. And now they're like, yeah, dude, Stanley's like the company.

Yeah.

That you've just seen, like, that product space. So I see what you're saying.

Roll out your product. You can also roll out a product from another place. Just standard of living. Pick a place where that makes sense. My man.

Much love, man.

Yeah. Thank you.

So cool.

Yeah, yeah.

So sick.