Nobody talks about the most highly leveraged marketing skill

The Internet daddy is done gatekeeping. This. This is the most highly leveraged skill that you can focus on as a marketer. You can drop your CPA in half and 4x your ROAS. It is something called your hook rate, which is you take your 3 second video views and you divide that by the number of impressions that's going to give you a hook rate. And a good hook rate is typically about 20 to 30%. But an exceptional fire hook rate is 30 to 40%. You want to look at which of the creatives that you're running that are getting that kind of hook rate. Focus all your energy on there and then keep iterating on your hooks of your ads until you hit that 30 to 40% hook rate. And when your ads fatigue and everything starts to kind of blow out a little bit, all you need to do is re record your hooks and always look at that KPI of hitting a 30 to 40% hook rate.