Two marketers break down why cheap leads often convert worse than expensive ones. A $44 lead that closes a $10k deal beats a $5 lead that goes nowhere. The real metric: track which messaging and audience actually buys, then double down on those.
We've got a good system here as.
Far as the funneling.
Goes, business to.
Business leads, a lot of times are like, you know, you're paying 20 bucks a lead, you're paying, you know, sometimes.
30 bucks a lead. But it's all about quality, right?
If this guy comes in for 44.
Bucks a lead, which is our highest.
And then he buys a 10k thing, you know, it's not.
Necessarily that the cheaper leads are better, but we're always.
Trying to get.
The lead cost as.
Low as we can and get the volume as high as we can.
So if you see that there's like.
Hey, man, we're getting a ton of.
Leads, but, like, these are, like, all.
Brand new people, then we go and look, and maybe the lead that's.
Or the ad that's doing the best is actually saying.
Like, hey, if you're brand new at residential contracting, and that could be a mismatch with who we're going for. So you can kind of feel those things. You can see those things.
But even if you just see a couple good leads.
Coming in, like a.
Couple of the people that are, like, really good fits, just let us know that.
That way we can.
Validate that the.
Ads are bringing the right people and even, like, what their name is so that we could drill down and find.
Out who that lead.
Is and where they came from.
