Nate Tilley shows how to segment car buyers by status and financing history, then run separate campaigns for new vs used vehicles and subprime audiences. Landing pages ask qualifying questions, and dealership staff in videos convert better than generic creative.
You're going to be able to bring them into your process and connect with them here as well. You know, like we build these landing pages where people can go in and tell us what you know, if they're a first time buyer, first time financing, they've bought and finance before, you know, and this is what we do for more of that subprime stuff. So you're not just getting the lowest quality leads. We launch different campaigns that attract different audiences. So you guys got new, you guys got used inside of that. You have different segments of those different vehicles. You know, all of those need their own marketing strategy. And we do all those things for you. Like we'll build out the graphics, we'll build out the text, we'll send you the video scripts. We've even built out videos before. But it works best to have the guy that's going to be in the dealership make the video. And we've seen that over and over. That's a proven and tested system. Overall, what we do is Facebook and Instagram ads. We run them through a qualification process and then we do the lead follow up and conversion.
