Speaker (Nate Tilley) argues that online reputation and brand management are crucial for 2024 and beyond. Core claims in this segment: nearly everyone is online (Facebook/Instagram cover broad demographics), attention is the new currency, and that lead generation and the shift from traditional to digital advertising are central—posting frequently without a channel to acquire new clients is ineffective.
Foreign. This is why you need to focus on your online reputation in brand for 2024 and beyond. Number one, everyone is online. Just between Facebook and Instagram, you literally can cover almost every age group, every income class of people. Everybody's online, all right? And attention is the new currency online. Okay? If you can get attention, you can make money, right? I'm going to share with you guys some lead generation statistics. We're going to talk about traditional advertising vers versus digital advertising. Guys, we're not reinventing the wheel. Advertising's been a product, been a, a service, been something that people have been buying. I'm not talking about posting on your social media every day. If you don't have a channel of getting new clients, that's a waste of time.
