A short YouTube video by Nate Tilley arguing that the primary KPI for his dealerships and services is sales (not clicks or traffic). The speaker cites multiple client reports and Zoom-call testimonials as evidence, and references additional resources (guides on images, inventory, and follow-up scripts) offered to viewers.
Chapters
Our dealerships, our main KPI that we optimize for you guys is, is sales. You know, that's the 100%. What we're looking to do is optimize for sales. Not clicks, not traffic. You do need those things, but our goal is to get you sales. So these are all examples of different dealerships that are just reporting, you know, our clients, reporting sales to us. You know, I've got tons of these. I'll send you guys this stuff over if you want to take a look at this. I don't want to bore you to death with all of this, but in a landscape where a ton of people are running ads saying that they can do the same thing, a lot of people copied my ads and things like that. You know, we like to show a lot of the dealerships that we're still working with to this day and the success that they're having. You know, and these are all zoom calls with different clients where, you know, this guy's reporting the success, this girl's reporting success. This is, you know, just some of the different stuff. So, yeah, I mean, that's all just to show you that we're legit in the world where you can't trust a lot of people. We like to just make sure that you can see it. But yeah, it's an obnoxious amount of evidence to show that what we do is good in here. I'll send this over to you guys if you ever want to review it. We've also got some guides in here, how to get more private party images, inventory, follow up scripts for your team, different things like that.