Nate Tilley walks through how Garden City dealership went from 17 car sales in September to 20 in October using short, authentic videos shot on salespeople's phones as ads. The strategy lowered lead costs, cut no-shows, and helped the dealership add over a hundred sales total.
17 cars.
20 cars.
"Over a hundred" car sales (speaker phrasing).
This is what allowed Garden city to sell 17 cars in September and another 20 in October. And we've helped them add over a hundred car sales in the amount of time of working together with them. And it's a simple strategy, but there is some nuances to it. And I want you guys to consider a couple things. We're running these kind of ads here. He worked with us, collaborated with our video scripts, and sent us this video. We worked with them over months to get this. If you have people that are camera shy, that's okay. We have other means, but you need to communicate that with us so that we can get these videos. If not, if you're willing to get out of your cage and get your people out of your cage, just go up to your salesman with your phone out and just say, hey, give the people a message about buying a car with us. Boom, let them go. Send us the video. We'll edit it, we'll use it in our ads. This is the number one way that I found to increase lead quality, decrease lead costs, decrease no shows, and increase your overall success.
