Short presentation by Nate Tilley describing marketing strategies used for a franchise car dealership (Garden City Jeep) that sold 103 cars in nine months from $23,000 in ad spend. Focuses on viral video marketing, social-media-tailored creative, building a broad database beyond immediate in-market shoppers, and generating pre-qualified five-star leads through clear offers and qualification systems.
Chapters
This is a franchise store. We help sell over 100 cars. These guys, we just got back the report they sold 103 cars in the last nine months and that was from $23,000 in ad spend. Was a blend of these strategies. Viral video marketing. People showing up at the dealership saying this is the guy from the video. You're inviting them to come in pictures of happy sold customers. This is really not marketing to the low 3% in market shoppers. This is going and building your database from the wider populace of people on social media. Everybody's on social media, you guys know this. But the problem is is dealership ads that aren't made for the social media appetite. People aren't just on there to look at pictures of cars, they want to look at experiences, they want to be educated, things like that. And we make very clear offers that drive leads and traffic. So here's a combination of what we did for Garden City franchise store. They're one of the number one Jeep dealerships in the nation. And then what we do is we to get the results we actually generate five star quality leads. So we won't just send you name, email, phone and call that a lead. We're going to make sure all of these leads have been pre qualified through a system that's going to find out the time frame they're looking to buy.
