Overcome The "Imposter Syndrome"

Nate Tilley tells Tyler Coates you don't need to be an expert to land clients. You only need to be one step ahead. Focus on deeply understanding the client's problem, and they'll assume you have the solution.
Chapters
Hey, guys. This week on HeySubree, I'm going to be answering Tyler Coates question. How do you overcome credibility not having existing clients when you first started out, or did you just cold call and sell really, really well? Well, Tyler, basically, essentially this comes down to you're calling somebody or if you've got leads coming in and you're just basically helping them solve a problem. So this whole, like, credibility piece is what everybody struggles with when they're just getting started and they have like this imposter syndrome where they're like, you know, who am I to be able to help this person? Or I don't have like this wall full of degrees and I haven't got thousands of clients. Right. Ultimately, you only need to be one step ahead of whoever it is that you're helping in order for them to to solve that problem quicker, cheaper, and with less pain than if you weren't going to be helping them. And the best, like, best piece of advice that I can give you, yeah, you do need to sell. But if you can articulate that person's problem better than they can themselves, they will assume that you have the solution and you are the person to help them. And you really just in the beginning, when you don't have a whole bunch of social proof and testimonials, you just need to focus on really intimately understanding their problem and articulating that you have the solution. And that is as close to a silver bullet as you'll get. Cheers. Hey, guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day, and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with heysubree in the comment section. And every week we're also trying to go through all those questions and get them answered. So go ahead, click, click, subscribe, and we'll see you in the next video.










