Nate Tilley shows how to reframe a price objection by calculating what inaction costs. A client stuck at $4,800/month instead of $10,000/month has a $62,000 annual shortfall. Flip the conversation from "your solution is expensive" to "staying put is costing you."
12 months
$4,800 per month
$10,000 per month
$5,200 per month
$62,000 (speaker-quoted figure)
You have to assign a cost to them just being where they are right now, because they don't think that there is a cost, but there is. Okay, cool. So you've been there for 12 months. You're at 4800 bucks a month in revenue, and you want to be at 10,000 bucks. So we just take your goal of the 10,000 per month. We minus your 4800, what you're doing right now. So it's $5200 a month. It's costing you not to be where you want to be. Right. And you've been wanting to be there for 12 months. So this has cost you $62,000 to stay where you are right now. Do you think that there's other people out there that grand a month that are in your space? Yeah, I do. But you're not there. So this is costing you 62k a year. It's a huge, huge cost.
