Nate TilleyCo-Founder, ROAS · Direct Response Expert

Proven Formula To Figure Out Why Your Videos Are Not Performing Well | Part 2

Name: Proven Formula To Figure Out Why Your Videos Are Not Performing Well | Part 2
Uploaded: 2023-09-18T21:11:39+00:00
Duration: 39 s
Channel: Nate Tilley
Description: This YouTube tutorial (Nate Tilley) explains how to analyze video performance by checking viewer retention at several checkpoints (3 seconds, 10%, 25%…

18 Sept 2023 · 1 min

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0:39

This YouTube tutorial (Nate Tilley) explains how to analyze video performance by checking viewer retention at several checkpoints (3 seconds, 10%, 25%, 50%, 75%, 100%) to find where drop-off occurs. It gives a rule-of-thumb that top video views (or full watches) should be about 5–10% of total views/watch time and illustrates with an example: 10,000 views → ~500 full watches.

Questions this video answers

3 seconds; 10%; 25%; 50%; 75%; 100%.

About 5–10% of total views/watch time.

About 500 people.

Chapters

And checking your video views performance and setting it so you can see how many people viewed at three seconds, how many people viewed 10%, how many people viewed 25%, 50%, 75%, and 100%. Okay. And you're able to then see what the drop off percentages are, and they should be pretty consistent with dropping off. But you should have it to where your overall impressions or top video views should be about 5 to 10% of your total watch time. So if you have 10,000 views, you should get about 500 people that watch the video all the way. And you're going to have spill off throughout the whole process. But you can tell by the drastic amounts of spill off where you're losing your traffic.