Nate Tilley breaks down why your videos underperform and how to fix it. The first few seconds matter most, and small distractions kill viewer retention. He walks through a formula to test what's actually holding your content back.
One of my coaches helped me discover a proven formula for testing video content to figure out why your videos aren't performing as well as you want them to be. The problem with video content is that we usually just go off the riff and we say a bunch of stuff, and we make it about 15 seconds to a minute, and then we put it out there, and we hope that it does well, but if it doesn't, we're often left feeling like, I don't know why, but this stuff just doesn't work. And then we're left discouraged, and we don't want to make more videos. It's not always your whole video that's messing things up. A lot of times it could be the first five seconds, could be the first 10 seconds, could be something you say in the middle, could be a time that you have a fly that's trying to tap you and you're not able to focus on what you're trying to say. The littlest things will get somebody to just scroll away. Right. So you have to keep that in mind. And the way to actually track this is by going into your ad performance.
