Nate Tilley shares a course launch where five $27 sales and one $497 upsell covered the ad spend on day one. Don't kill your ads early. Let the algorithm work.
July 15, 2024
Five initial sales
$27
$497
Let the ads run and allow the algorithm to optimize (avoid turning them off prematurely)
When you run paid ads, you literally for like a week, or depending on how long it takes for you to get your first sale, you feel like, dang, I'm spending a lot of money. And you start tripping. And if you turn your ads off or try to change stuff up, then that's when you start losing money. But if you just let them things run, let them show to the people, let the algorithm do its thing, you're gonna tap into success. Like, today I just launched a course, guys, and today I had a. We got five sales so far, $27, and somebody just bought our upsell. $497. I've been spending a bunch of money on this ad. Like, if I was to judge it prematurely, I would say, it's not working. I would turn it off. And I would have missed out on $497, which just paid for all the ads I've ran so far. So if you're running paid advertising, you gotta remember, just let them things run. Go make some more.
