Returning And Reporting Back On Week One Of Our New Agency - Marketing Secrets w/ Russell Brunson

What's up, everybody? This is Russell Brunson, and welcome to the Marketing Secrets podcast.

So the big question is, how are entrepreneurs like us, who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast.

Will give you the answers.

My name is Russell Brunson, and welcome to Marketing Secrets.

All right, so I'm gonna talk kind of quiet. It's like one in the morning, and I am literally in my closet right now getting packed for a trip we're heading out on tomorrow. My wife is asleep in the room. We've got sick kids. It's kind of a weird trip to be going on, but really excited to get away for a couple days, go into a wedding for someone we care about, and it's gonna be a lot of fun. So anyway, but I wanted to return and report back on just our awesome. Our awesome cool week. So I talked before about some of this new project management stuff we're doing and the Batman meetings and all sorts of stuff, and it's been fun. The last probably three or four weeks, we've been getting all the pieces in place and launching little Batman meetings, getting stuff happening. But this week was the first funnel we were trying to get live. And so it was a different process because the goal is to try to pull me out as much as possible. And so we've been recruiting people. In fact, a couple of you joined our team, putting out Facebook Live into our Facebook group, getting, recruiting some amazing, amazing talent to start working with us and getting these funnels launched. And so it's just been. It's been really, really cool. So first part is we had James Frill. James P. Frill came in. We've hired him for six months to come into our office to help us get this working and consistent and just keep iterating on it and making it perfect. So he's got the whole Trello system systemized, right? And it's evolving and tweaking. So that was the first step in the process and was getting on board and getting everybody focusing on their unique abilities and nothing else, which has been a really fun process. And so that's kind of the next phase. And then, like I said, to get projects kicked off, we did these Batman meetings. I did a podcast episode three or four back that kind of talked about it. That worked really, really cool. So we've Been doing those. But then this week it was like, hey, this is the funnel we're getting live. And it was the new Expert Secrets Book funnel with some updates that we needed to make and some stuff like that, plus a. A tweak that I've kind of been teasing you guys about a little bit, which is the new thank youk Page webinar concept. There's so many cool things I wish I could share with you, but I'll. I'll share more after the tests are done and I'll be sharing a lot of fun hiking live as well. But anyway, so we're getting it done and this week we're working on it. And one thing that's tough is that, you know, two thirds of our team right now are remote. They're not here in Boise that are working on these funnels. And so we. Where I communicate through Trello and through Slack. And it was just like, ah, like, I miss that feeling of like, being in the office. So one thing we started doing is we opened up the Zoom Room and just told everyone, like, hey, jump in here and then mute yourself. But like, you can work, like, just work in here. And if you have questions, just unmute yourself and ask and whoever can jump on. And so we had, I don't know, eight or 10 of us in this Zoom room for the last three or four days, which was super cool. So we just have it muted and like, somebody questioned, like, they unmute themselves, say, hey, Russell, what do you think about this? Or check this out or whatever it was. It was just kind of like we were in the same office together. And it was cool for so many reasons, but one is just, especially with the remote workforce, made everybody feel way more connected. And it gave us the ability to really move through things very, very, very rapidly, which was insanely cool. We got so much stuff done. And the weirdest thing is, like, we got to like, the launch phase where, like, everything getting done. And I had this weird feeling where normally I'm in the middle of it, like, pushing and pushing and like, because of the way the system's in place, like, I wasn't involved hardly at all. And I told James and told everyone in our office. I'm like, I just feel like I'm doing anything, which is actually a good thing. That's the goal of this whole thing, right? Like to pull me out of it. Because I've been so deep into everything. You know, I've been. Prior to this, I've been focused on the copy and the email copy and the Videos and the funnel structure. And like, I just did a lot. And now we've got this team of rock stars who are all taking over different pieces of it. It's really, really cool. So this. Today we launched the funnel. So the new expert secrets book, Funnels live. You probably tell by looking outside. If you re buy the book, you'll see the process and you'll see some of the new stuff, which is awesome. So far, our average cart value in the last 12 hours is up $8 from what it used to be, which is huge. Really good. So that's exciting. And then. And that's not counting the incubator webinar, which I think will increase the average cart value by. Well, who knows? A lot. We'll find out. I just need a day or two to get those stats in. But that's really cool. So the end of it. Then we did this really cool post. We called it a postmortem meeting, which is basically everyone in the group want to ask, okay, what worked really good for you? And then what things struggle in this process? It was cool watching Jane, she's been building all these systems, like taking notes and like, okay, this was awesome. But this part got stuck or we lost momentum here or this part didn't work as good. And he's like updating the trello cards and the checklist and the system's based on all those kind of things and it's cool. And the next week we pick the next funnel. So next week we're the same thing. And we start Monday, we launch on Thursday, post mortem on Friday, and then we start over again the next week. So our goals. Right now we're trying to roll out a new front end funnel every single week in this team. And it's. It's pretty exciting. Um, anyway, I'll report more back to you guys. I just want to share with you because I'm getting excited just because we're systemizing this. Like I said, for us so far it's always been, I don't know, it's like the same thing every time, but we focus so much more on the art of it. So it's like we recreate it from scratch every single time. And this time we're trying to like, figure out the process we do every single time. There'll still be room for the art, which is, you know, changing things, tweaking things, calling audibles at the last minute and changing stuff. But the most part having systematic thing for each funnel that's kind of being pumped out. So it's fun, it's exciting. Really, really enjoying the process. So I'll keep sharing more with you guys and who knows, I'll probably funnel like you live. So sharing a lot of this, this part like the Trello process, how it ties into the funnel building and the traffic and it's exciting. I don't know how much, I can't remember how much I told you guys where you, you know, depending when you're jumping and listening to this, but we've got, we basically took part of our company like broke it apart and became and started like an advertising agency where Clickfunnels is the only client of this agency. And so there's two half of it, there's the funnel building team and then there's the traffic team. And so that's the other cool thing is now that the funnel building team gotten live, I pass it off and then the traffic team's not taking this and there's this whole process that goes on the backside with the traffic team. That's the next fun piece we're gonna be figuring out and building out and oh so exciting. So anyway, I'm excited. I said we've obviously done a lot of stuff in the last few years, but now we're building the processes and the people and all things in place. It's gonna be cool to just continue to watch this thing grow. So anyway, I'll keep sharing with you guys. Just wanted to share a big win with you guys. Cause it's really fun and exciting and it was a, it was a good day, good week. So. Alright guys, that's all I got. I'm gonna go to bed. I'll finish packing in the morning. I always procrastinate to the last possible second, so. Alright, thanks everybody and talk to you soon. Bye.

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