This YouTube video (by Nate Tilley, March 25, 2024) presents a sales/marketing system for car dealerships focused on capturing leads and converting them via automation and short-form video advertising. The speaker describes a leads portal mobile app that centralizes leads, automates communication and appointment reminders, and pairs that with a Snap ad system that favors short-form video (YouTube Shorts, Reels, TikTok) featuring dealership staff/personality to build know-like-trust and maximize ROI.
Chapters
You want to just be able to get leads in the door. After you get leads, we're going to help you to nurture those leads on autopilot. And that's where our lead management system comes in. This is a leads portal. It's a mobile app on your phone that literally allows you to all your leads in one place and it automates your communication. So every new lead that comes in from your ads, from your website, somebody that submits a credit app with you, it enables you to work automation. Also that calendar that I told you guys about, this is going to automate your appointment reminder sequence. So you're getting people through the door. Okay, so you got leads coming in, you got automated follow up. Now with the ad snap system to scale, what it really has is we figured out that some of the best ads you can run are actually video short form content ads. I'm sure all of us in here have either went on YouTube shorts, Facebook Reels, Instagram Reels, TikTok, you know, we've all got into that scrolling thing and these ads sell cars as well, which is the most important part with this system. If you're going to be running advertising, there's nothing better that you can put out there than your actual face, than your actual name because that's what you're going to get the biggest ROI on. People are going to see it that know you. People are going to learn who you are and there's something to be said about having that know like and trust factor and building a reputation.
