Transcript of a short video/audio segment where the speaker outlines an experiment using Facebook lead-filtering options to segment incoming leads by vehicle mileage (or year). High-mileage responses (e.g., 150,000+ miles) are routed to a different thank-you page and not submitted into the CRM; lower-mileage vehicles (suggested cutoff ~120,000–130,000) are captured as leads into CRM automations. All respondents can still be directed to the website and SNAP forms. The segment closes with a brief promotional CTA offering a framework to sell more cars via social media.
Chapters
Yeah. So what I think we could do is some lead filtering. It's a new option that Facebook's recently released that we haven't really leveraged much yet, but I want to test. And basically what that allows us to do is we can say in what category mileage is your car and it can either be broken up by zero to, or I mean 10,000 miles to 100,000 miles, or we can break it up more. But if they put it's, let's say 150,000 miles plus, then it will send them to a different. It'll still. It won't submit them as a lead in the CRM, but it'll still send them to a different thank you page where we can change the language on there and we can say, awesome, it looks like, you know, we may be able to help you out with your car. And then we'll just, instead of sending them in as a lead into the CRM automation, we'll just send them straight to the website. VIP easy drives. And they can still put in an application, but then only the leads that come through on the lead filtering will be the leads that said, hey, my car has under 120,000 miles or, you know, maybe 130,000 because that can still be a good vehicle. Or we could do it by the year. So we just kind of need to know what criteria you guys are okay with. But we can still get all the leads to the website, get them all through the SNAP forms, because like you said, there's going to be some junk that comes through that's treasure and there's going to be some junk that comes through this junk. So, you know, we're going to want to be able to get them all through the VIP dealership owners. Skip the fluff with these agencies. I'll guarantee you results. Click the link in my bio to find out how you can sell an extra three to five plus cars per week using this simple framework on social media.
