Russell Brunson Marketing Secret #61: How To Dominate At Everything You Do

Hey, everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. I'm walking right now with Bart Miller. How you doing, man? Good.

How are you guys doing?

Awesome. We're going to show you guys some cool stuff here after the intro. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. All right, so we're out here. It's freezing cold out here.

It's cold, so.

And Bart's been in a circle now for a year and a half, and I want to talk to you about him because he's taught me some cool stuff, and I think it'll help you guys as well, so. Makes it harder to walk and talk.

It does, I'm sure.

Does that ruin the whole.

It's gonna throw another level here going on. I love it.

Okay, so I'm gonna embarrass Barq's Disney note. I'm gonna ask. I just turn the camera on. But he runs. First off, some background for those who don't know him. He runs a couple businesses. What are the core things you run?

So we have an Amazon business. We have a makeup school, and Russell tries to keep me as focused as possible on those two things. So I oldest as he does everything else.

The other ones, he refuses to tell me about because I will tease him forever.

Exactly.

Anyway, okay, so I want to talk about. So we hung out. When was it went to. To Dallas.

Oh, that's been a year ago.

So a year ago we went down there because we were working the beauty school and we filmed an episode of Funnel Hacker tv, which actually is the next episode. I don't know if you knew that.

I didn't know that.

Yeah. Oh, cool. At the end of the last one said next week it had little thing with Colette.

I watched it.

It was after the credits. Anyway, so next episode is going to be showing that whole story shows me wearing skinny jeans and a bunch of.

Other things, which was amazing, by the way.

Oh, skinny jeans. Anyway, so what I think was interesting, why I love Bart so much, why I just wrote him a big, huge check to come kick my butt, is because after that, you've always been into fashion, but that wasn't like your thing and we talked about right K. Bart used to be doing fashion for people. And then he like got intense and obsessed and like in it and just like was awesome. And he'd basically last funnel acting live dressed me, dressed half the inner circle, a bunch of other people. Then fast forward now, man. Seven, eight months since last year, since funnel hacking live. When was it you decided that you were gonna get ripped and shredded and everything?

Well, so my son was leaving on an LDS mission and so I've been racing bikes for the last seven years and I've just always wanted fitness because a lot of people think it's easy to be fit all the time. And I'm here to tell you that. And don't tell my this, but my mom's obese, my sister's obese, my dad's obese. You know, I know it runs in my family, so I'm probably taking way too long here. But what I'm saying is, is that my son, I wanted to spend time with him before he was leaving, getting out of the house. And that was a year ago. And so I decided that I was going to start lifting and then like Russell's going to tell you if I'm afraid that I'm an extremist. So.

Which is actually the moral of the story. This is a good thing, not a bad thing.

Yeah.

So I get super extreme into things and that's why I hired Russell.

Really inner circle, to be honest with you.

We'll get into that. But, but anyway, so I couldn't take it anymore and I went after the best coach in the world in my space, which is physique and bodybuilding. And I hired him. So I fly to California every month for a full week and I lift with him and then I fly home, implement it all, and then I fly back and do more. I did my first show in California with him, did my second show in Boise. And the first show I won an overall and 40 plus category and took second in the 35 plus category. So I was super, super stoked, blessed, but put all the hard work into motion, made it happen.

Awesome. Okay, battery's about to die. I'm gonna grab my phone and we're finished this. Cause I still haven't got to the point of what I want to share with you guys. Alright, we'll be right back. Alright. Battery died, but now we got it back. So you missed our walk. It was really fun.

It was amazing.

Went four miles. It was awesome. So I don't remember exactly where we left off, but somewhere between why I respect Bart and why you guys should listen to what he's gonna say right now. So my question for him or not my question, my observation more so. And then let me get your thoughts on it is just. And look, the battery's gonna die again. Now, we may back to the phone in a second here, but it's basically like, when you go into something, you don't dabble. Like some people in life, they dabble. They're like, oh, I'm gonna do this. Oh, I'm gonna do this. I'm gonna do this. You're like, I'm gonna get fit. And so then you went. I don't care if you talked about this or not, but you went and hired a weightlifting coach who lives in a different state. You fly out there once, once, one week a month, work out with them, come back, and then you sign up for bodybuilding competitions, all sorts of stuff. Wasn't just like, I'm gonna get in shape. And then you did it for two or three days and you quit. Like most people do, including this guy right here. Sometimes he went insanely all in. So I just think that that is cool and people should learn from that.

Thanks.

So one thing.

I'll just tell you this.

Thanks.

I don't wanna say, but the camera's on, so I'll say this.

And I'm a talker.

Russell knows it.

All right. That one died as well. We're back again on the new phone.

Yeah. So you guys get the honor and.

The privilege to see Tony at his event coming up, which was why we're getting fit. But on that note, I learned this from Tony Robbins. And he said, if the pain doesn't outweigh the pleasure, you'll never be successful. And at the time, I was like, are you kidding me? And I really didn't understand it. And then he made it really clear. He said that if you want to quit smoking or you want anything in life, that if you'll make something so painful that you. You have to get there, like, you'll have to accomplish it. For example, if I wrote a check for a half a million dollars and let's say I was super wealthy like Russell, I wrote a check for an enormous amount of money to a charity that I absolutely detested. And if I failed at that, then XYZ could cash that check, right? That pain would outweigh me ever getting there. So the pain of me getting on stage and not looking my very best was enough to just, like, I would give up anything. I never cheated on my diet. Or anything one time, because I knew that if I failed, I just couldn't live with myself embarrassing the speedo on stage. Yeah, totally. I wish I went out in a Speedo, but.

And actually, by the way, when I started this process, he's like, what's the thing that's gonna cause you the most pain? I was like, honestly, if I ever had to go on stage in speedo, like, with the black tan, that'd be the worst. So, like, if I don't hit my goals, you guys will see me on.

Stage, you'll see Russell doing an event. And that's the thing.

If I can give you any advice, it's the same advice Tony did. So when I commit to something, I always tie it to what's the consequence. And I shouldn't be teaching this to Russell because now he's gonna do this crap to me.

Yeah, this is. This is a horrible podcast. Don't listen to this again. But anyway, the moral story is, you've.

Got to put something there that helps you not just get there, but you're gonna make it. Because if you don't, this consequence is extreme for you. And if you'll do that, like, if you say you're gonna have a funnel every week and you don't accomplish that, you need to have something so serious that there's just no way you're going to fail doing that. And that's what I've learned in my life to push me to that next level, and that's why I did it.

Awesome. So I've seen wat do it twice in two different things right now, and it's super inspiring. In fact, it was like a year ago when you came and worked out my place first time with Anthony here.

And, you know, I mean, you were.

Just, like, kind of doing some stuff. And then here today, he was, like, taking the show, like, hey, Russell, do this, do this. I was like, dang, this is a different part in less than a year, which is insanely cool. But it's because you go all in.

And you don't dabble.

And it's.

Well, it's like you said, you know, it's like emerging yourself. And it's the same thing. You teach that the more you don't have to be only a few steps ahead of everybody else to be successful, but if you total immersion, it's the same thing Tony Robbins preaches, and you're the best at it. Like, Russell commits to, like, things that he should never commit to. And, I mean, it's serious.

My wife. Are you Doing this.

Yeah, but it's the same thing I'm doing. He puts himself through so much pain that if he doesn't get it done, he knows he'll never accomplish it. If he doesn't do it, just like taking this challenge on right now, he does not have time to get ripped for funnel hacking life. Let's be clear.

But we're out here at 10 o' clock at night.

How many other people are sitting doing something else?

And while we're doing it, we're creating a podcast.

I mean, he utilizes time like crazy. It's insane, but he does the exact same thing. He's complimenting me for it, but it's the same model. He runs every single day of his life. So learn from that and you'll be super successful.

There you go, guys. You're here first. So thanks, Bart, for hanging out, man, and for the walk and for the workout and for. I got a swept belt on. This is sucking all the fat out of me, dude. I'm gonna be so ripped.

It's gonna be amazing.

And if not, you'll see me in a Speedo, which will be the worst thing ever. So let's all. Yeah, I stick to my goals.

Everybody send him really clean food.

Nothing for the holidays beyond no junk food.

This guy's gonna be gone by FHL anyway, so if you're not gonna be taking shake, go to funlackinglive.com. bart, you're gonna be there, right, hanging out for the party?

Yeah, for sure.

So when you're there, grab him and pay him to help get you dressed nice and get you fit. It'll be awesome. So anyway, guys, appreciate you all. Thank you, man, for hanging out. See you guys later.

Bye.

Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality show at www.funnelhacker tv.