Russell Brunson Online Marketing Secret #59: Being An Introvert Inside Of An Extrovert's Calling

Hey, everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Today we're talking about what it's like being an introvert inside of an extrovert. An extrovert's calling. Here we go. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question in this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right, so last week was a little bit insane. In fact, I think I only slept about two and a half hours last night, and I am really excited to fall asleep. The kids are almost all in bed, but one of us finished at homework, so I was like, you know, I'm gonna sneak away, talk to you guys before I pass out, and then go back and finish the homework with them. So that's why we're here right now. So last week there was an event that I wanted to speak out for a long time and got invited six or seven months ago. So looking forward to it. And then after someone else, I get invited to speak. A lot of events, I unfortunately have to say no to most of them just because it's just hard to leave and travel and be away from family. So it's not typically worth the investment or the, you know, the time away, especially this level in the business. It's tough because it's like, someone I've had people come back like, hey, we'll pay you $100,000. Come speak. And I'm like. Like, I feel like a jerk, but it's like there's a day of travel there, being there day of travel back. It's like, it's not like I can do a webinar and clear way more than that, you know what I mean? And be able to go sleep my own bed at night and be with my kids at night. So just tough, unfortunately. But someone asked me, one of my friends, James Malenchek, asked me. And since I was already gonna be at Speaking at Warrior Con, which is Garrett White's big event, I was super excited to speak at. James was the same city. So it's like, sweet, dude. I'll just drive over and we'll do this whole thing. So then we're. Then we're like, hey, I'm gonna be in la. Might as well, like, what Else is in la. Oh, Tai Lopez is in la. We should go hang out with Ty. And then like, Justin, Terry Williams are in la, so we should hang out with them. And turned out to be really, really cool. Here comes Bodog, who has been working his homework. Say hi to everybody. Hey. So anyway, so the vacation was crazy. So basically what happened is Dave and I jumped in a plane and we flew out there to la. And then that night we got the Warrior event. And so we decided to sneak in. And we were in the back and we had white shirts on. And everyone in warriors got like black shirts on that say Warrior on it. And I wasn't speaking the next day, but I walk in and they came, grabbed shirts like, go put these on right now. So I put our shirts on so we could fit in with. So you fit in with the whole culture that they're building over there, which is cool. And then that night I was gonna work on slides. I was super tired, so I just went to bed. Woke in the morning, and I was working on slides and I was super tired. So we didn't. Then we went and got massages. Don't tell Mom. Got massages really good. Then after massages, I was gonna work on slides. And then I didn't. And then Justin Tara came for lunch. We hung out them for lunch was awesome. And then it was like the 9th hour or 12th hour, however that works. So I had to go get slides done. So I went up to my room, got my slides done, saw Kevin Anderson, who does all of our film TV stuff. He came to come film. And Brandon Fisher was there as well. There's all other video stuff. So it's kind of cool. That had those guys come out as well. And they were. They were filming the room, walking around, getting a bunch of footage of everything, which is pretty sweet. So you'll probably see some of this on Funnel Hacker TV soon. That's not what's happening. And then Suka warrior was insane. 600 men, just like, insane, Everyone dressed in black. And it was really cool because I was teaching a lot of the Expert Seekers book stuff. But as I was teaching it to them, I was also showing how Garrett had done it. The process Garrett had done to create the Warrior movement. It was really kind of cool. Big. Here's this piece of it. Here's how I did it. Here's what Garrett's doing. Here's what you need to do. And then kind of go through the whole thing. So I think everyone thought it was pretty cool. Problems, like, so bad. I started the presentation. Then I could come up and you know, Garrett does this huge thing, get everyone pumped up and excited. I come on stage and then like start my slides. My slides aren't working. And it's like. And my first. And I had all this research to find out like the day we launched Clickfunnels and It was like 138 days later that he launched his. The dates and the times all stuff in the first slide. So it wasn't like I could just BS my way through the first three or four slides. I had like the pictures and the date and the time. I'm like, well, huh. So super anti climactic. The first five or six or probably I seem like an hour, probably the first two or three minutes. And then like then they came back. That was kind of like, you know. And you get kind of thrown off. It took me like five or six minutes to get back on. And then I think the rest of presentation went pretty well after that. And that was awesome. And then we got done and we were supposed to leave. We had to Tai Lopez's house, which is like two hour drive I think. But also Stu McLaren was doing a charity event and this is homework. We'll talk about this in a minute. We're almost done. By then you can.

Okay.

Okay. So went to Stu McLaren's doing an online charity event. So I was supposed to do an interview for that. So I jumped on the hotel before he left. And of course hotel Internet goes out, keeps going in and out. So it's like all anyway. But did our best there and we end up raising like 22,000 bucks I think for that charity event, which is really sweet. Help some families out there having struggle with hurricane stuff. And then jumped in an Uber, drove Tai Lopez's house. They asked us when we got there, what's your hard leave time? Like we have to leave at 11 o' clock sharp. Like okay. So we ended up being there till after one, almost 1:30 I think. We filmed two info products there, ate dinner with Ty and then did an interview with him which we haven't seen yet. It's online and it ended up being. Ended up being almost two hours long. It was really good. I'm gonna see if I can get it on the podcast though. I may, I may play it here for you guys to hear. I think it turned out really cool and if I do that, I'll explain some of the reasons behind the podcast. Then got to that at like one in the morning. We jumped in Uber, got home by the new hotel Somewhere else by two and then passed out and then woke up at, like, 6 because I saw do slides for the next day's event. So we're on slides all day, then got down, get on stage at James event, close like, 30% of the room on our package, and, yeah, do the whole thing. And then by the time we left, we were driving the airport, and I was just like, I can't keep my eyes open. I'm so tired. We drive the airport, fly home. And it's interesting because in those situations, like, I'm on stage, hundreds of people, everyone's cheering. It's like, I love that. Like, that's me is Russell the extrovert, right? I love that. Like, my calling in life and in businesses, like, requires me to do that and be good at that, right? Because I got to stand on stage for all these people, entertain and inspired, hopefully give them the tools they need to be able to move forward. But a lot of people don't know is that's not natural to me. I'm not naturally very extroverted. In fact, my whole entire life, up until probably 10 years ago, when I kind of started into this business, it wasn't even I started this business. It was way into the business before I learned, like, realized I had to start learning how to speak and talk. But I was super introverted. In fact, still am. Very, very introverted. But when I'm in those situations, like, I'm at an event and I'm on stage, like, I just. It comes out of me. I just. I love it. Like, I really enjoy it. But it's funny because Dave, who's there at all these events, like, he told me, you're on stage. You're, like, you're present. You're, like, doing your thing and you're, like, loving it. And you got off stage and someone come ask you a question, and you just, like, shrinking this weird introverted. Like, you can tell. Like, I'm not comfortable in that kind of a situation. And James Malincheck's event is funny because I haven't spoken event like that, where you speak and sell and then people can ask you questions afterwards for a long time. And it was just tough because, like, I'm in the back of the room, and probably for an hour and a half, I had people ask me question after question after question, which is, like, super uncomfortable for me, typically. And the introverted Russell was really, really struggling. And then it's funny. So I got home, we flew. We took Uber home, flew home, we got back to my house. About midnight and the next morning at like 8 o', clock, we had this big church Christmas party that my wife is in charge of. It's such a crazy week. And so we get there and there's, you know, all the entire church and all these people and all this stuff. I'm there with the kids because she was getting stuff ready. So I bring the kids in and it was just interesting because I come in and totally like introverted Russell took over. Like, not comfortable that situation. I kind of sat down on the table with my kids and there's all these amazing people that go to church with us that I know who they are. I like them. Like, I like them a lot. And there's such a bunch of guys I really think are just awesome. And it's so weird how like, how much fear I have to go and just go say hi to him. Like, it's like I hate it about. That's one thing I really frustrated about myself because in. In my element, right? It's. It's easy. I go out there and like people come to me because, you know, it's whatever, it's the brand I built, you know. So I go to events, people come, they want to ask me questions. So it's really easy. It's very naturally come to me and I can I and talk to him, but I go in these other places where no one really knows who I am. It's just I'm a person and it's hard. I. I don't know why I struggle so much to go and like walk up and just say hi to him and talk to him and it's. And so anyways, it's interesting how much that introvert side of me, how much I struggle with that. And I just remember sitting there the whole Christmas party, looking around, seeing all these amazing people and like people that I'm fascinated by. I was like, I'll go talk to that person and I'm gonna go ask them a question. I want to do whatever and just honestly have so much fear inside of me that, I don't know, it drives me nuts, all this fear that keeps me from going and just like going, saying hi and just going and talking to him. And even though they do come say hi to me or whatever, it's just. It's just weird. Like I'm really good at carrying on a conversation when people come and ask me questions, you know. But when it's like we're on neutral ground, they don't really know much about me or whatever. I really struggle like I like, I always try to think like I need to be interesting and ask them questions about themselves, so then anyway. But I'm just not as good at that anyways. It's just fascinating. It was just the contrast of like the night before I was on stage from all these people and like people chanting my name and screaming, going crazy, people crying and like this whole thing. And then the next day I'm around people that live near me and I can't even like. Anyway, it's interesting. So that's a little glimpse of what it looks like to be an introvert in an extrovert position or calling. So unless you think that I've got everything put together, I still get scared to death. One of my biggest fears in life is calling people. Like I hate calling people on the phone. It scares me to death. That's why I use Voxer for my inner circle members. That's why I never only phone call I ever answer is for my wife. Everyone else I may go to voicemail and then I listen to voicemail and then if it sounds awesome, I call them back. Otherwise I just don't call them back at all. I'll text them back or I'll vox them back just because I have these weird fears about that. So anyway, it's not just me, it's, it's, it's everyone. So don't feel bad if you are like, I'm too introvert. I'm never gonna be good at this business. I don't dare talk to people. Like, I get that. I get like still to this day, I get so nervous behind it. But that's one of the powers and one of the beautiful things about this kind of business. I think a lot of my thoughts, like when you are like introverted, it's really hard to do like face to face, one on one selling. And nothing scares me more than that. Like it's funny how we built huge call centers and stuff like that. And I don't think I've ever picked up the phone and called someone who sold them on the phone. I don't think I would even have the guts to do that. Yet I can stand up for a room of a thousand people or 5,000 people and sell. And like, for example, I'm speaking at Grant Cardone's event in February and there's supposed to be somewhere between 8,000, 500 and 10,000 people. I'm so excited for that. Like the extrovert in me is like, yes, this is gonna be awesome. I'll step on stage, I'LL speak, I'll sell. Like it'd be so much fun. And then afterwards in the hallway, they would ask me questions when I'm like, I get all awkward and weird. Oh man. Well, hopefully someday I figure it out. So hope my kids, hopefully Bowen over here will never be nervous. Do you get nervous start talking to people at all? What? Do you get nervous talking to people? Yeah. Do you get nervous standing in front of a lot of people and talking? Yeah, both of them.

I'm about to do it in front of my entire class.

You giving a presentation tomorrow? Wednesday And Wednesday. Does it make you nervous? Yeah. What's more what, what makes you more nervous talking in front of a class with a whole bunch of people or just talking one on one with somebody?

Probably whole class.

Whole classes. Interesting. See for me, I just tell them for me, like when I'm on stage with a whole bunch of people, I feel comfortable. But then one on one I get really nervous.

But it's one on one. I guess you do kind of get nervous. I mean it was kind of hard for me to choose because one on one you have to like it's kind of hard because like if you mess up, they'll recognize. Except if it's a lot of people, they don't yell it out.

Oh man. Anyway, so I just want to share with you guys tonight. I don't think something anyone is going to learn much from other than hopefully give the introverts out there some hope that they can do this and people are extroverted. Help them understand their superpowers. A lot of those guys are gonna be a lot better one on one. And a lot of introverts just seem like it's funny because it's not just me. They're like talking to Frank Kern and Frank Kern's like, I love you big events. But it scares me to talk to people afterwards. Like he's super introverted anyway. I think a lot of people in, in these kind of positions are so it's neat because something that introverts can thrive in mass situation but then they're, you know, even within there they can still have success. So hopefully help some of you guys who may get nervous with me think, I can't do this, I can't do this. You know, I'm not like Russell, I get people all time like you, Russell. I can't stand up in front of people and just talk for hours. Like, dude, yeah, but you can talk something face to face. I can't do that. Scares the crap out of me. I Mean. That's a bad word here it's family. Scares the something else out of me. That's the worst swear word to hear from Russell. Crud. Scared the crud out of me. Yes, that's way better. Good job. Anyway, so hope it helps those introverts out here to understand how it is you can still succeed in extroverts world doing this stuff in extra secret stuff, putting your voice out there, putting your message out there. Because when all is said and done, only thing that really matters is the impact on people's lives. So do it. It's worth it. And at first you're not gonna be very good, but if you're consistent with it, you get better and better and better. I think I told you guys. Steven Larson told me. He's like. Because I started this podcast back before I knew how to see if anyone was listening to it. So I think the first four or five years I didn't have it hooked to any kind of stat system. And I'm glad cause I didn't know. I just kept doing it and doing it. And Steven Larsen told me one time, he's like, yeah, the first like 45, 46 episodes weren't very good. He's like, after that started getting really, really good though. But that's how it kind of works. Like it's all about you guys getting out there and just sharing and sharing and sharing it. Eventually you'll get comfortable with your voice. I just watched Alice Charfen. He launched his momentum podcast after the Pirates Cove Mastermind this year and he's passing 80,000 downloads, which is awesome. And what he just posted in Facebook about it was just like, because he had been. He thought about doing a podcast forever. And I was, when I was like, dude, just do it. Like you'd be awesome at it. Like just jump off the cliff. And he said that by doing it was really cool because like, he's like, I found my voice. I people found. Start finding me. Other people refer people like. And it's like my audience grew. He's like, I have people listening to my voice every single day. It's just like, it's such a good thing. But again, it's all about just doing it. And the more you do it, the better your more your message will get clear. Better find your voice more comfortable. You'll feel. And the nicest thing about these mass media things we have, like podcasting videos, webinars, things like that, is that even if you're introverted, you can still do this because you don't have to talk face to face to anybody. You. You can do group selling, group everything. And it's awesome. So there you go. That's all I got. I'm gonna go get this kid to bed, get his homework done so I can go to bed. Cause I am so tired. Anyway, appreciate you guys all. And I'll talk soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.