Russell Brunson's Funnel Hacking Live Keynote Speech Part 2

Hey everyone, it's Russell again. Welcome to the next episode of Marketing Secrets. This is part two of the One Funnel Way presentation. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question. In this podcast, we'll give you the answers. My name is Russell Brunson and welcome, welcome to Marketing Secrets. Alright guys, so hopefully you enjoyed yesterday's episode. If you did like it, I hope that you have shared it. You told people to go listen to it. And today's gonna be the exciting conclusion of Russell's bankruptcy and failure stories. So I hope you guys enjoy. Should be a lot of fun. Listen to it. If you're online@marketingsecrets.com you can watch it, there's a video there, we can share it and see the actual presentation as well. But I hope this helps you. It helps give you faith and hope in what you're doing, what you're creating and where you were trying to go with your business and people's lives you're going to serve. So with that said, enjoy my failures. I hope you guys have a good time with it and we'll see you guys soon. Bye. Now the pros and the cons of this. The pros is this was really, really awesome. And I was like, as getting a good entrepreneur, I'm like, hey, what's the book? Nail it and then scale it. We nailed it, right? Hey, let's scale this thing. And so then I probably should have done some of this stuff. But we got excited. I was like, well, if this worked here, we should hire more people. And we started growing this and we went from this little thing with five or six of us to two years later. We had about 100 people operation where this is the model. We were doing CDs, calling them on the phone, selling, coaching, having continuity. And it grew really, really big during that time. There were some really positive things that came from it, some negative things, some ups and some downs, and I'll share kind of a lot of those things. One cool thing is that while this was happening and it was going really well, my name kind of got out there so I got a chance to go speak a lot, which was cool. And I had seen other people speaking from stage. And this is where I've told you guys a story. Anyone who's gone through the perfect webinar. Like, I spent about two and a half, three years on the road going to seminars, standing in front of people like this, talking and trying to sell something and then nothing happening. It was a really horrible feeling. Anybody ever done that before? My first presentation, I was on stage, I just probably had, I don't know, 300 people in the room. I did a presentation, I tried to like do what speakers do and like close and then hopefully everyone runs to the back and like, nobody budged. And then the guy forgot to turn the music on and it was just like crickets. And then I was just like awkwardly like walking off the stage. Oh, this is awkward. And then running, you know. And then I remember the first. I was so embarrassed because usually we have like those events where all like multi speaker events and all the speakers are selling and everyone's bragging about their numbers and like. And I knew that I didn't want them to ask me my numbers because I totally didn't. Not one person signed up. So I went, hid in my hotel room and I remember ordering coconut shrimp and Haagen Dazs ice cream for every meal for the next two days while I hid in the room eating it, watching movies. I'm like, I'm going back downstairs. And I just, it was really bad and awesome at the same time because coconut shrimp and Haagen Dazs is awesome. But I did that and I learned how not to sell. And then I started learning from some amazing speakers and people and I started learning the process and how it works. And all the stuff we talked about in the perfect webinar, all this stuff we talked about day one, about creating belief and breaking belief pattern. All those kind of things I learned like on the road, in front of people, on stage. It was scary. But it's such a good time for me to learn and understand that part of the process. As we started to grow, I'll make sure I cover all the cool things. We had a bunch of different offers. We came out with. One of the ones that was more successful for us was a front end offer like this called Micro Continuity. How many of you guys remember Micro Continuity? Yeah. That is awesome. So this is when we, it's probably, I don't even know, eight years ago now. We're. We put it on an MP3 player from Hong Kong. It had like six hours of this training and that was the funnel we put through. And we just kept creating new front end funnels to get people into this program. And it worked awesome. And we grew the company from nothing to three or four million dollars a year and was doing awesome. And then at the time, I started looking at other people in my industry and this is hopefully will help one of you guys is going to get a good idea for this one. But I had this funnel. We talked about the value ladder. I had this really cool value ladder happening here. And I was sending people up and I realized that I was the only person in the market that had a real value adder. Everyone else was kind of doing stuff down here and that was it. And I was the only person selling really expensive stuff. I started calling my friends. I called Mike Filsim. I'm like, hey, man. So all of our customers, we call them, we sell these $5,000 things and lots of people buy that. You should do that. He's like, I don't want a call center. And da da Mike. Well, do you want us to call your customers and sell it? He's like, yeah. So we hooked up with Mike and we became Mike's backend. I called it Frank Kern. Same thing. We became Frank Kern's back end for a little while. We started calling up a whole bunch of people and then we started becoming the backend. So all these people now had front end funnels. And we became the backend for a lot of them. And that's how we took the company from three or $4 million to $10 million. And it became really, really big. And I was going to say big and fun, but I don't think I would say that at all. It became really, really big. We had 100 employees and we had 60 people on phones in Bighu's call center. We had 20 people doing coaching for all the things we were selling. And then we had about 20 people who were driving leads and customers and stuff like that. And it got really big. And I don't know if you guys noticed this, but like, I'm really good at like selling and those things. Really bad at like the management of stuff. And I was not good at managing all these people. And it just, it kind of started just getting too big. And this is about the time that I was telling you guys, if you've read the dot com secrets book, that I started waking up and I was just like, God, I did not like what I created. I got so excited that I started building this thing. And then one day I woke up and I was like, huh? Do I really want to do this? I think half of the conversations I have with inner circle members when they first come in is this like, do you really want to build that business? Yes, that would work. But sometimes it's horrible when you get there, like, thinking through, like, what do I actually want to do, what I really want to become, who do I want to be when I grow up? And luckily, during that time, it was probably one of the most painful times in my life. But looking back now, it was probably one of the most important times of my life. We had this huge operation, everything was working. And then one day, it was in January, literally 11 and 30 in the morning. One of my sales guys came in and said, hey, I'm trying to run a credit card, but it's not working. I'm not sure what's wrong. I'm like, oh, that's weird. Well, try one of the other merchant accounts. Maybe there's something there. And then someone else came in. Hey, all the continuity orders are failing. I'm not sure why. And then three or four people came to me. I'm like, what's happening? I logged in the backend System and at 11:37 or something like that, every sales stop, Just stop. No sales. I was like, what is happening? And so I'm kind of freaking out. So I call our merchant account company. There's a business signal. I'm calling again. Busy calling and busy. And like, I can't get hold of anybody. All of a sudden I start hearing from friends, like, dude, everything got shut down. Like, are you like, are you still able to process? I'm like, no, like, what? What's happening? And everyone started, I don't know, I don't know. And soon I found out that it wasn't me. It was like, I eventually found it was like three or four hundred people at the same time. Anybody who was doing any kind of continuity based stuff, the merchant accounts basically came in and said, look, we think that what you're doing might be illegal. And so we're shutting all of you guys down and you're basically guilty until proven innocent. I was like, What? I've got 100 people. I'm feeding 100 people and their families. It turns into hundreds of people. I was like, you can't stop processing. Finally, after an hour, I get through to somebody and the lady on the phone says, yep, we shut you down. Good luck ever getting a merchant account again. I gotta go. Boom. It hung up on me. And I was like, what? You know, at the time, I thought I was, I thought I had diversity. Like, we had nine merchant accounts all through one company. And so I thought that meant. But they were all through different merchants accounts, but all through one bank. And I found out that's the equivalent of having one. Which is why I'm very. A big believer now in having multiple merchant accounts in multiple different banks. Which is the lesson, hopefully, for everybody. If you don't know Alex Roy yet. I don't know if Alex is in here, but meet Alex, and he's the man who can get you hooked up with lots of merchant accounts. Like, he's done that for us. Yes, he's amazing, but it was bad. And so finally got ahold of these guys, and I'm trying to figure some things out, and basically said, okay, well, you gotta prove that you are a good guy. I was like, okay. So we went through. Took us two weeks for them to go through all our stuff, look at our documentation, look at all our stuff. Because they said two weeks. And they came back and said, okay, you're right. You're doing everything clean, everything's above board. We'll turn your merch accounts back on, and you're good to go. I'm like, sweet. So we turn it back on. And that time when there's that kind of instability, like, sales guys are freaking out. They can't handle any kind of instability. And they're leaving, like, crazy people walking out the door. And it's like. And I was, like, freaking out. And we had all this payroll, but no money coming in. And so I'm paying it out of my own pocket. Like, everything. Just, like, keep things afloat. And as I'm going through this process, it's getting scarier and scarier. And finally, it's like, merchants are back on. You're a good guy. I'm like, sweet. So, hey, guys, we gotta do a launch really quick to make a bunch of money. So we put together this huge launch thing. We push it out to our customer list, and in a weekend, we made $250,000. And I was like, thank you. So great. I was like, Monday, we should get the money. We can pay payroll. I'm telling everyone, like, just, you know, tell your wives and your kids we'll have money soon. Like, it's coming, I promise. Like, it's in the bank. It's just gonna be here any day now. And money didn't come. Money didn't come Monday, didn't come Tuesday, didn't come Wednesday, didn't come by Thursday. I might call him. Like, where's our money, dude? We need this money. And the guy looks at the camera. Oh, it's definitely in there. I'm like, okay, when's it coming to our bank? He's like, well, it's not gonna come to your bank. Like, why not? He said, oh, well, you're on 100% reserve, so we keep 100% of your money. I was like, dude, what? Like, that's not good for me or for anybody. How am I supposed to be in business? I got people to pay. He's like, yeah, well, that's just how it works. He's like, but the good news is that looks like you are a legitimate company. No one's charging back or refunding this money we've collected so far. So we're. What we'll do is we'll drop you down to 10% reserve. I'm like, oh, thank heavens. And they said, but the $250,000 you collected in the last week, we're keeping that for the next six months just as collateral, make sure nothing bad happens. I'm like, are you kidding me? Like, so I'm like, okay, gotta create another funnel quick. So we're putting that new thing, push it out there, make some money, and we start, you know, paying payroll for whatever we can. But, like, everything's collapsing around me. And so that started in January, and that started happening at the same time. We're trying to find other merchant accounts, other banks, and all these other banks are like, oh, yeah, we're cool. Come in. We'll give you a merchant account. And they're like, okay, this is how it works. Like, you have to make $100,000 a month. I'm like, cool, okay, we're gonna do that in, like, two days. So I need, like, four merchant accounts, because this is, like, we can make money. We just need you to be able to, like, give it to us after we make it. And, like, oh, yeah, we're cool. We're good at that. Don't worry. So I'm like, okay, cool. So we get a merchant account, get all set up, drove a bunch of traffic, and twice we made over the $100,000 a month. We were allowed within like, a day, day and a half. And then they froze our accounts, and they said, oh, you made too much money too fast. We're freezing your accounts. We'll get this money back to you in six months. I'm like, six months? Like, please stop doing this to me. We end up with, like, four or five hundred thousand dollars locked up in merchant accounts, and it's kept getting worse and worse and worse. This whole year was, like, the hardest year of my life. And it just kept Going down. And every single day I'm laying off friends and family members and people whose families I love, people I just love and I care about. And I'm coming in. I'm like, I don't know what to do, man. I'm so sorry. Like, I gotta let you go. And just letting. And it was just like such a dark time in my life. And just over thing after thing after thing. And I wish that I could say from there it got better. So that was the entire year. The next January started, and one of our friends was doing an event in Vegas. And I was like, I'm gonna go out there and just see what everybody, like, I gotta refigure out. My whole business. Like everything's completely collapsed. At the time, by the way, we were in this big, huge office we had rented that we were leasing. And I think it was like 20,000 square feet. Cause we had all the call center and stuff. And I went to the landlord, I'm like, hey, man, I can't afford to pay you anymore. He's like, okay, well, we've got a three year contract. If you don't pay me, I'm gonna sue you and you're probably gonna end up in jail. I was like, are you kidding me, dude? I'm trying. Would not work with me at all. I had all this fear behind that. So I'm in Vegas a year later, trying to ask friends, like, what's happening? What are you guys doing in your business? And they're kind of telling me their stories. I'm just like, oh, this is. I don't even know what to do. And then that night, I got an email on my phone from my dad. I opened this email. It was like a shot in the gut. Like, probably the worst second of my life as I read that. And the email said, hey, Russell, I'm so sorry. My dad was helping the books at the time, but we had a bookkeeper in the office. And the bookkeeper, I mean, she was trying her best, but she didn't know. She knew we were struggling and she didn't want to stress me out, so she didn't tell me how much we were struggling. And it turns out what she'd been doing is she had been paying the bills she could and then the ones she couldn't. She was trying to, like, not pay him and, you know, delay him and to hide it from my dad and from everybody else. She was saying in QuickBooks that she paid bills, but then like not actually paying them. So it looked like it was clear and he had gone through and actually audited and found out that she hadn't paid payroll taxes in almost a year. And. And the email, my dad said, hey, just so you know, payroll taxes aren't, like, something where they fine you. Like, if you don't pay payroll taxes, you're gonna go to jail. And it was over $150,000 to go in payroll taxes. And I was like, at the end, it had been an entire year. Every penny I'd ever earned was gone. All my people, my teams, like, it just had all falling apart. And I'm sitting there like, I don't know what to do. And so the next morning, we get on a flight from Vegas back to Boise. We're flying back to Boise. I get to Boise, and I walk in, and the call center's empty. All the guys are gone, and there's two people that are left. And they said, hey, just so you know, the call center across the road just recruited us, and we all just left, and we're out. See ya. And they walked out. I was like, I owe the government $150,000. I have nobody to help me sell, like, everything. Like, I don't know what to do. And I want to quit, like, so bad. I want to quit, but if I quit, I go to jail. I'd also sold a lot of coaching to people I cared about. If I quit, all these people bought coaching from me. Like, I can't help them. That's not right. That's not the right thing to do. I was like, I don't know what to do. So I went to a bankruptcy lawyer. I'm like, how's this work, man? I gotta know what to do. I gotta figure this out. And he's like, well, kind of explained the whole process. And I told him about my lease. I'm like, the landlords that are coming after me, the government's gonna come after me. I don't know what to do. And he's like, well, the best thing to do is I should come with you to your landlord and just explain you're going bankruptcy. Maybe they'll be nice to you. So I'm like, all right. He's like, do you have any money? I'm like, no. He's like, what do you got in your pocket? I was like, I got, like, a hundred bucks. He's like, cool, give me a hundred bucks. I'll come and I'll tell the landlord you're going bankrupt. All right, man. Here you go. So he comes with me, which actually is the best one Hundred bucks I ever spent. So he comes with me to the landlord, and he's like, russell screwed, man. He's going through bankruptcy. He just hired me. He's like, he can't pay you. You can come after him. But he is like. And the guy there was like, this old man. He's just like, yeah, he's done, like, oh, so bad. Like, so much money. Government's coming after him, like, oh, you're screwed. Don't even try. And basically convinced our landlord that, like, it was a useless cause. His landlord was like, all right, be out by Friday. And we had a big space with office cubicles and phones and all sorts of just craziness, right? So I'm like, okay, we'll be out by Friday. But 90% of my team was gone at this point, from 100 employees down to about seven or eight. The few people that stuck by me, people like Brent Cole Peters, who, God just love that guy to death. He, Brent and John and some of the people back then, I mean, Brent had taken a pay cut, a 50% pay cut, and never. Amazing people. So the few of us that were left, we went and we packing up stuff. We put up ads on Craigslist. Like, we got tons of computers and crap coming by and things we spent hundreds of thousands of dollars for. We were selling for hundreds of dollars. And just to get out of it, we made, I don't know, maybe five or six grand of all of our crap getting rid of. We had huge dumpsters, just throwing away everything we'd ever created because we had to downsize and trying to figure out how do we get into a smaller building and how do we keep the people we have to have to be able to fulfill on coaching, but we have to just cut everything else that we have. And so we were downsizing everything going out. And the night we were moving, like that Friday, we're supposed to be out at midnight or whatever, you know, whatever it was. I was sitting in the office, and the desks were gone. Everything was gone. All I had left was my laptop. And I was sitting there. I remember I had my socks on. I had some Levi's, and I had no money. And I was like, I have to make some money or else we can't even, like, move into it. I don't know how to do anything. And so I sent out an email to my list. I had at the time had a bunch of people register for a webinar. And I was sitting there in a chair with my laptop on my lap doing a webinar praying that something would happen. And that webinar saved us. That webinar we did made $150,000 in sales over the next three or four days from that webinar, which gave me the money I needed to pay everyone to not leave, get in the office, get us moved in, and get us to stability so we could actually breathe for a few minutes and figure out, okay, what's the next step? Like, what do you want to be when we grow up? And so we downsized from 20,000 square feet to like 2,000 square feet. And we had this really cool moment where it was like, what do we want to do when we grow up? Like, what do we want to be? And as painful as that process was, like, it was one of the coolest things ever, because we didn't have to keep going on this path. We could pick anything. This is where I started thinking, like, who's our dream customer? Who do we really want to serve? What fires us up? What gets us excited? And we started thinking through that. And during this process, we started just creating again and started having some fun. We're like, well, what should we do? I had a friend at the time who he had this little website, was making him like, 2,000 or $3,000 a month, and he got in some trouble. And I had a couple things making a little bit of money at the time, and he's like, I need to get rid of this site. Can you pay me some money? So I gave him $20,000. He gave me this little website, this little machine that uses app and gets rid of cold sores, and on autopilot, was making two or three thousand dollars a month. I was like, oh, this is so cool. So we had this little thing. I'm like, that little business just kind of runs. Like, what if we had another one? So we started creating another one. So we did one in the couponing market. We set it up, we got a guru in there and started running and that started making money. And they're like, okay, what's another one? Did one the weight loss and another. And then in a year period of time, we launched 12 different companies. Each were making different amounts of money. And during that time is when we launched neuracell, our supplement companies. All these things were happening, and it was starting to get exciting. And, like, we were creating, we were doing. We were, like, doing the business instead of teaching the business again, which was like, so much fun for us to do and to learn and see, like, why does this stuff work in this market? But not this market. One of the things that drives me crazy about teachers in my industry is that they come in and act like the marketing techniques that work in one space work everywhere. And I learned during that two or three year period of time that's not true. Like everything's different. There's intricacies that are different in couponing versus business versus weight loss versus diet versus supplements. Like there's differences. And I came to respect that because we had a chance to do it in so many different businesses and so many different, different things. And we spent the next two or three years creating stuff. And during that process, one of the really cool things is I used to go to Flippa.com all the time and try to find cool websites we could buy and turn to businesses. And there's a website called championsound.com that was for sale and it was this little email text message autoresponder for bands. I was like, I'm gonna buy that and then we're gonna take it and niche it for every market. We'll make email autoresponders and text message autoresponders for dentists. I was so excited. It was 20 grand. We didn' have that much money. But I was like, this is the future of our company, we have to do it. So we ended up buying this website from these guys off flip. But we get the website and then try and transfer it over to our servers after we paid them the $20,000. And as they're trying to transfer they're like, oh, you can't have. This is the nerd talk. You can't have a Linux server, you need a Ruby server. I'm like, what does that mean? And they're like, it means that this is not coded in php, it's coded in Ruby on Rails. So you have to have a different kind of server. I'm like, what does that mean? Means you have to go over here and pay like 800 bucks a month for a new server. I'm like, are you kidding me? I don't have 800 bucks a month for a server. But we just bought this thing. So we did and they installed it. Then it didn't really work. I'm like, I don't know what to do. And none of my tech guys had ever used Ruby on Rails. And so I went to Odesk, I hired some guys and they couldn't fix it. And I tried five or six guys and finally I was like, wasted 20 grand. I was so upset and so frustrated because I didn't have that money. And on the way out of the office one day, I was like, I wonder if anybody on my list knows Ruby on Rails. I shot in the dark. I have no idea. So I sent an email out to my little list of the time. I was like, subject line. I was like, ruby on Rails, looking for a partner. If you know Ruby on Rails, I'm looking for a partner. I said, basically, the story I just told you guys bought this thing. Can't make it work. If you know Ruby on Rails, become my partner. We'll make much money with this thing together. Sent the email out. About an hour later, I get an email from this guy in Georgia named Todd Dickerson. And Todd's like, hey, man, I know Ruby. I'm like, you do? And then I looked at his picture. I was like, you don't look like a nerd. I don't think you do. And then I went to like, Facebook and a Facebook friend. It was actually six years ago last week or something. A Facebook friend. I'm like, he's got a beautiful wife. He's got a daughter. I'm like, I don't think he's a coder. Like, I don't know if I believe that. He's like, yeah, man, shoot me the login. I'll fix it. I was like, whatever. I had like eight guys try to fix it for the last like four or five months. Nobody can do it. But I'm like, whatever, here's the login. So he logs it in and then like an hour later he's like, okay, done, it's fixed. I was like, what? He's like, I got it fixed. I just did blah, blah, blah, and it worked. I'm like, dude, how did you do that? He's like, I just love Ruby on Rails. I'm amazing. He didn't say that, but he's super humble. But I was like, dude, this guy's amazing. And I was like, okay, well, I have these other things. And so Todd came and we started working on this other project. We ended up we had a different auto webinar. Todd built out this software behind the scenes, which is like clickfunnels version oo, like pre everything. And he built this webinar auto webinar software. Because Mike Filsaim had been talking about auto webinars. Rich Shefford had put a webinar report out. A couple guys had done talking about auto webinars and nobody had done one. Like, no one was really doing them. So Todd custom built this whole platform so we could do them. We launched an autowebinar through that. And in that autowebinar, we made a million dollars in 90 days. And the first thing I did from that. And I need. Yeah, first thing I did from that million dollars, I took the money and we paid off the irs. And I was like, I'm free. Oh, I'm free. I'm not going to jail. IRS is paid off. All the fines are paid off. And that auto webinar funnel literally saved me. Literally gave me freedom. Like, up to that point. Every night when I went to bed at night, I was just like, they could come knock on my door. Like, I have not paid payroll taxes in that long. And that webinar freed us. And we kept doing thing after thing. And what was fun is with Todd and Dylan used to design half these things just as a contract. He'd design these pages, then Todd would take them and code them up, make these funnels. He did funnel after funnel after Funnel. We had 15 different companies within those companies, two or three funnels, probably like 40 funnels. We built over after thing after thing after thing after thing. And the last funnel we actually built the old school way was the neuracell funnel. And that's one of the ones that blew up really, really big. It started making tons of sales. We're having a bunch of fun with it. And about that time is when Todd was like, hey, we should really create something so I don't have to keep making websites for you every single day. And. And that was where the idea came for click funnels. And so we started that project in front of Whiteboard like we talked about yesterday. We mapped out this whole thing. And Todd went to work to build clickfunnels. Then we partnered with Dylan to build the editor and the ui. And then fast forward seven or eight months later, we came and we were like, this thing is going to change the world. And I was so excited. I was like, we're going to do a free trial. And I think the very first month, our goal was to get 10,000 members. The first month, I'm like, this is gonna be the greatest thing in the world. So we put out there, we created the first funnel, had all this stuff in there. It was a free trial. We had a bunch of people all lined up to promote it. We launched was like, crickets. People came and they left. I was like, dude, do you guys not understand what I'm giving you? I made that page you're looking at. It's really good, right? And nobody got it. I was like, why didn't they get it. I'm like, there's something wrong with my messaging. So we changed the funnel again, and we launched it again. A few of you guys signed up, but that was it. Most hit it, and they left. I'm like, oh. And I tried again. We tried again. We rebuild that funnel. Not once or twice or three times or four times or five times. Six times it took us before the clickfunnels funnel worked. And the sixth time was because one of my friends, Mike Filsom, invited me out to his event. And he's like, hey, Russell, I want you to come and sell click funnels. I think it's awesome. I was like, dude, Mike, nobody's buying clickfunnels. We gotta figure out our next deal or figure out something. Cause it's not working. He's like, no, dude, my people need it. You need to come speak on it, but you gotta sell it for $1,000. I'm like, it's a free trial. Nobody even wants it. All right? And so Mike's event was happening that weekend, and I was literally sitting in my office watching the event streaming As I sitting there, and I started writing my webinar and I had my slides open. I was following the perfect webinar script that I had been working on for, like, 10 years. I started filling in the blanks, started making this webinar, like, true to the perfect webinar script. I literally was watching it, adding the things in while I'm watching Mike's event happen that day, I finished the slides. Next morning, I jumped in a plane. I flew there. We got to California. I think it was California where the event was at. Got there, put the slides up on the thing, and I'm like, okay, here we go. And I started it. And the title slide was my weirdness funnel is currently making $17,947 per day. Talking about the neuracell funnel and how you can definitely knock it off in less than 10 minutes. Showed the first slide started going through, and when we got to the end, we got to the stack. And the close, we did it. And 30% of the room jumped up and ran to the back, jumping over the tables, fighting to get back there. I was like, we did it. That was the message. That was the key. Now I know how to sell click funnels. We took that message, went back, and as a lot of you guys know, especially inner circle members starting webinars every single day, sometimes two a day. One time I did three in a day, which was really hard. Over and over and over again. I did that webinar live over 70 times over the next year and a half and went from being a startup with no members to, after the end of last year, over 10,000 members. After this year, we have over 30,000 members and continue to grow and grow and grow. And it was that one funnel that changed everything for me. So this process for all of us, you guys, is an up and a down, like it's always happening. And all of you guys are somewhere in this wave right now, right? Some of you guys are at the top, riding it. Some of you guys are at the bottom in a crash, Some of you guys are somewhere in between. And they're always going up and down. But if nothing else of this event, I wanted you guys to all understand that no matter where you are, there's hope. It might not be this funnel. I can't tell you how many funnels flopped. I guarantee I have failed at more funnels than anybody else in this room. Because we're. We tried over and over and over and over again because of that. We found out what worked. And the only way to do that is to do it over and over and over again. And it's a lot easier now, I promise you. It's so much easier than what we used to do when poor Todd and Dylan had to custom code every single thing, every single time. Now you guys can test things really, really fast. First time I met Trey, first call, he said, russell, I'm going to launch a funnel a week, every single week. And I watched the cd, launched a funnel and another funnel, another funnel, another funnel. And he had some marginal success, little success, more success, more success, more success. I saw him launch a funnel last year, one funnel boom. And within 90 days became the biggest selling funnel in the history of the world. I was talking to some of the guys at Affiliate Summit. They said there's never been a funnel that's made more money in a shorter period of time than one of Trey's funnels. I'm not privy to share all his numbers and his stats, but it was insane. And it came from him doing a funnel a day or funnel a week funnel a week till he hits the one that just explodes. And you don't know what that's gonna be. It's important. That's why this tool is so important. Cause you can do that, you can test, you can try over and over and over again. Want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets. And you can get a free copy@expertsecrets.com and book number two is called Dotcom Secrets and you can get your free copy@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.