Secret #10: Conversation Domination And The Dream 100

Hey, this is Russell Brunson. Welcome to Marketing Secrets. Today's show is about conversation domination. So the big question is, how are entrepreneurs like us, who didn't cheat and take on venture capital, were spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone. So this is Russell and I hope you guys are doing awesome today. I have a really cool thing I want to share with you guys and if I'm being completely honest, I am completely fried right now. It's Friday. My wife just left out of town with three of my kids and left me with two. And so she was up packing till like three in the morning. So I fell asleep at one and at three she left. So I woke up, say goodbye to them and the kids. And then at the same time my little 2 year old Nora woke up. And then so I brought her down to bed with me. But then she went crazy for the next two hours, like screaming and jumping and kicking and like I think she knew that mom wasn't around. And anyway, so it got kind of hard. Anyway, it was really hard. It's probably about 5 or 5:30, I put her back to bed and I came down and I fell asleep for like two hours and I woke up and then so it was like two or three hour night and then raced to the office. We had fun on Friday today. And then luckily Jim forgot, which I was like, thank heaven. So he gave me a chance to kind of like get some stuff done. And then I had what we call decade and a day. So those in our Mainer circle, we did this cool thing called decade a day, which is like the coaching program part. Like when they first come to the program, they get to be part of a decade and a day. And then every time they renew, they get a decade and a day. And so what it is is basically me taking a decade of my experience and jamming it into one day for them. And the way it works, we actually changed in the past. We used to do it different, but I figured out a new format and today was the first day of it. And it's so cool. And guys are doing coaching programs. This is the way to do it. So we have 100 people in the inner circle at any given time. And so what we did is we went and we took each of their. Basically, each person got 30 minutes. And instead of me just coaching one on one where they get the value and that's kind of it what it is, we coach them. But I use Zoom, which is new webinar platform that's becoming like the coolest thing ever. And then we zoomed each person into the Inner circle Facebook group, right? So I had person one. I brought them on like, you know, to ask questions. And I click record and stream to Facebook and then it streamed the presentation. So for 30 minutes, I have them introduce themselves really quick and then we talk about their business and I coach them for 30 minutes. And while it's happening, it's streaming live to all the other 99 inner circle members. And everyone in there is in there, like giving feedback and dropping resources and all these amazing things are happening in there. And that call ended. Then I ended it. And Zoom lets you just end the Facebook Live. And then I start the next one, pull the next person in and go boom. And we do that for 30 minutes. And then. And so everyone watches. The new one starts and then it's archived in the Inner Circle members area. That person like story for 30 minutes of me coaching him. Everyone starts dropping feedback and comments. We did that, I think eight times today. So it was like. Anyway, it was kind of crazy, but it was amazing because it was me coaching. But then also they had 99 other fellow inner circle members all coaching as well, dropping resources, links, ideas, resources. It was amazing. So I'm really excited about the new addition to the inner Circle, which is awesome. And Steven, who's behind me over here, he just got done with the two comic club coaching, which is the tier before Inner circle is like two comic club coaching. And he spent four hours doing Q and A today. It's insane, people. Anyway, I've been doing this now for a long time, and our coaching programs have become like second to none between. Anyway, it's exciting. It's a lot of fun, changing the world, you know, it's cool feeling to see people's lives. Like, I got it, and they go out and do it and there's results. It's just fun. Oh, so fun. Yeah, it's great. So that's what we're doing today. About to get my kids to studio C, which is really, really fun. Studio C is if you haven't go to YouTube and search studio C. You'll see who they are. They're amazing. Anyway, we're going taking Aiden, who's one of the two kids left at home with me tonight to that so heading out here in a few minutes, but just having a conversation with some of the marketing team here. And I wanted to share something as I was thinking about, because I thought it was really interesting. And so the conversation we had, well, comes back to. So there was a guy named Howie Schwartz when I first got started who was big online, and he had a course called Conversation Domination, and it was about getting in Google. And like, so you typed your name. If you say you typed your name into Google, like, all 10 spots would be you. Like, you would dominate the conversation. Right? And anyway, I don't know. I haven't heard from Howie forever. I don't know what he's up to nowadays. But anyway, the concept of conversation nomination I thought was awesome. Like, you type in your keyword and you're the all 10 spots and all the paid ads are all you. Like, you dominate the conversation. You're the only person there. It's like, as I've been doing this whole new social media thing, which you guys are watching me do, hopefully, and hopefully learning and following and modeling and funnel hacking. That's my thoughts. Like Conversation Domination. I want, when you open up any platform, that I'm dominating the conversation. Like I am in your podcast feed, I am in your YouTube feed, I'm in your blog RSS. I want to dominate the conversation, every single platform. So anywhere you look like, I am the only alternative. Right? And I think it's important anyway. But what's interesting. So this is like the mind, I think that I know now why I always wondered why nobody else is doing this outside of Gary Vaynerchuk. In our market, entrepreneurial business market, there's people probably in other markets, but in ours, the only person who is Gary Vee. And I think I finally realized why. Because my business was built off email, right? So we built a big email list. We've had over a million entrepreneurs who've been on that list active, probably half a million or so. But what's interesting is I assume, okay, I'll launch an Instagram, I'll send an email, and all of a sudden I'll have a million people on Instagram. And I'm going to go to my blog, I'll push over there with a million people on my blog and like. But the reality what I found is it's not true. Think about this for yourself. How do you like to consume content? What's your platform? Cause everyone's got one or two that's their favorite. Do you like reading blogs? Maybe you're a blog reader. Or do you like listening to podcasts? Maybe you're a podcast person. Or do you like watching videos? Do you go to YouTube? Or do you check your email? Do you go to Instagram? Do you go to Facebook? What's your platform of choice? And I thought that everyone was on every platform, but I don't think that's the case. There's a small percentage that are. But even now, if we take our Facebook list and we run next to our email list and look at those side by side, our Facebook and email list, like, the crossover in the middle is shockingly small. I would assume they were like, the same people, but they're not. It's just fascinating. So when you understand that the big shift we're having is like, I thought, like, okay, we'll try Facebook ads, build Instagram. And like, that kind of works, but not really because people are in Facebook because they like Facebook, right? Instagram, people on Instagram, people. And so, like, the more I start thinking about this, the conversation we just had with our team was like, look, we have to realize that people that read blogs like to read blogs. People listen to podcasts like to listen to podcasts. Does that make sense? Like, people that watch YouTube videos, they like watching YouTube videos, right? People that are on Instagram are on Instagram. Like, that seems stupid, right? But think about that. Like, and so, like, what we're talking about. And I've been talking a lot with you guys, and maybe not with you guys, but internally with our team about. About the Dream 100. Dream 100 for us has always been email focused up to this point. Like, find all the people's list and we'll dream 100 the crap out of them and get them to promote our products or our services. And it's worked, right? We built a huge company off of the back of that. And recently I did an episode a few weeks ago talking about, like, how are you using Dream 100 for SEO? And by the way that we're executing it and it's working awesome. So listen to episode and do it. But think about this. Like, if I want people to read my blog, I don't need to go become really good at Facebook ads to get people reading my blog. You can. There's crossover. But what's better is who are the people who read blogs? Read blogs. If I want to launch my blog and get successful, who are the other people that have successful blogs that my people are already reading? My dream clients are already reading because people who read blogs read blogs. So I need to find those people and dream 100 them and get them, pay them or partner with them or whatever, get them to write a blog article about me. Because blog people like to read blogs, right? So if I'm reading a blog and I read a blog about somebody, I go over to their blog. Like, someone's blog needs to promote my blog. Someone's podcast needs to promote my podcast. Somebody's YouTube channel needs to promote my YouTube channel. Because people who watch YouTube watch YouTube, right? And so it's kind of a shift in my thinking, like, thinking about this, like, that's how the Dream 100, as I'm getting more granular with it, it's fascinating. Like, if you hear me on podcast, you'll notice here, you don't know me. I do podcasts. People like, so where people get to know more about you, Russell. I'm like, oh, go to russellbrunson.com and there's a bunch of stuff there. No, if I'm on a podcast, like, hey, you like listening to podcasts? Go to marketingsecrets.com there's my podcast. You subscribe. It's awesome. Because podcast people listen to podcasts. If I'm on a blog, I'm gonna talk about my blog. If I'm on a YouTube channel, I'm talking about YouTube channel. If I'm on my Facebook feed, I'm talking about my Facebook feed. Understanding that, okay, that's number one. And again, there will be a little bit of crossover. But the majority of your blog readers will come from other blogs because blog readers read blogs. Majority of YouTube subscribers come from other YouTube channels because YouTube people watch YouTube. I never watched YouTube video up until three months ago when we launched our YouTube channel. To be completely honest, I didn't care about it. I didn't watch, like, I never went there. I didn't understand. It was so foreign to me. I get there now, I'm in this world, I'm like, oh, cow. There's a lot of cool stuff happening here. And people that like YouTube, like, they're on YouTube all day long, all the time, people are on Facebook or all the like. And so you start understanding that as you're doing your dream 100, you become more granular with your focus and your traffic. All those kind of things. I want you to remember that you want to have conversation, domination. The key to that is the dream 100 going back, dream 100 ing people and then getting people who are bloggers to read your blog, Getting people who are podcast listeners listen to your podcast, and so on. And so forth across all the platforms. That's awesome, huh? Do you think it's awesome, Stephen? It's amazing. Oh. Anyway, for those of you guys who are not watching this on the YouTube channel, but you listen to podcasts, Steven's behind me and he's screaming excited too. So I hope it makes sense. You guys, I'm dropping gold bombs. Some of you guys might be able to not be prepared for it yet. If you're not, go search for the Dream 100. I think I've done podcasts or videos. I've talked a lot about that. So if you're not familiar with the dream 100 yet, go and study that and then come back to this. There will be a point in your business when this concept will be the biggest way for you to scale from wherever you are to the next level. It's huge for us is what we're focusing on. And as we're trying to go from eight to nine figures a year, which we're, we got a good shot of maybe hitting it this year. It's gonna be a stretch this year. Next year will be easy, but this year we might make it. So we got a couple things happening that they're gonna give us the ability to potentially hit that. So it's gonna be fun. Anyway, that's what I want to mention, you guys. Hopefully you guys enjoyed this podcast. If you love it, please go to mark, go to itunes and rate. Give me some stars. Give me one or two stars if you want. But if you really had a good time, give me five. Tell people what you don't think. Also, if you have your own podcast, please tell your podcast listeners listen to my podcast. I would really appreciate that. If you're on a YouTube channel, please tell YouTube people to listen to my YouTube videos. And if you're a blogger, please blog about my blog. That would be very amazing. So I hope that helps you guys. Appreciate you all. I'm gonna go home, play with my son. We're gonna go to the studio C. Have a blast. Peace. Have a good night. See you guys all again soon. Bye. Everybody want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertssecrets.com and book number two is called Dotcom Secrets and you can get your free copy@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.