Secret #11: Using Your Unique Abilities And Others To Get Crap Done Fast

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Hey, everyone, this is Russell. Russell. Welcome to Marketing Secrets. So if you're watching this on marketingsecrets.com watching the video, I'm actually right now inside of a tent in the office. And the reason why is because my wife and kids are out of town. And I told everyone I was going to camp out of the office. And everyone's like, oh, cool. Yeah. I was like, no, I'm literally going to camp out of the office. So I brought a tent in and I brought a cot that I almost broke. So Dave brought in a real cot, and this is actually incredibly comfortable. So I'm probably gonna sleep here tonight. People show up in the morning. They're like, you are so weird. But the reality is, in my house right now, we're under construction, so, like, my entire kitchen's gutted, so I can't even go to my house and, like, living in the pool house. And it's just like, I know, it's like, you know, first world problems. But anyway, so tonight I want to talk to you about one thing before I crash, because we got a lot of stuff done today. A lot. This is my to do list. And it's crazy how many things we got done. And tomorrow, another big day as well. And my kids, actually two of my kids come home tomorrow, which I'm insanely excited for. But what's kind of cool. Let me sit up a little bit. Is people always ask me, russell, how do you get so much stuff done in the day? And I really think there's a couple things. First off, I do to do this like this on a piece of paper with a big old marker, because something about markers where you like about crossing things out. That is so therapeutic. Because working today, and it was like 2:35 or so in the afternoon, and I only had crossed off two things. And so I was like, ah, angry. And so I'm like calling my team. I'm like, okay, we cross this stuff out. And everyone's like, what can I help with? What can I help with? Hey, Steven, I need to do this. Dave, do this. Melanie, do this. And everyone's kind of Doing things help us get the stuff busted out. And then I'm like, looking at this and I'm like, okay, what are the things I have to. Like, what are. Dan Solomon called them, like, unique abilities. Like, what are your unique abilities that you have to focus on? And funny, because I was dinking around doing stuff that wasn't necessarily my unique ability. I was doing stuff that was like, you know, I don't know, just the stuff. And I was like, okay, a lot of things I get other people to do, but there's some things I have to do. And so I knew one of them was we had this new, we're going after Instagram, so we're starting this, like, drop the mic show that's gonna be our Instagram play to kind of build up our audiences there. And so I needed a. I needed a cool, like, intro video to pitch the concept and stuff like that. So I'd write the script for that. So I did that and figured out a really cool way to demo this stuff on Instagram on the computer, which was cool. And then so I went and recorded the voiceover of that and Steven went and edited it and made it, like, coolest audio intro ever. So that was awesome. And then we're a couple weeks away from, or a couple months away from doing our big relaunch of Clickfunnels at about our three year mark. And with that, I'm not sure if you guys have seen our old explainer videos, but I was like, I need to update these. And so I had to rewrite the copy for time. The first, first one, I wrote a new explainer video for the Edison editor, which is the website editor. It's kind of fun. Like, I'm like, how do you write an exciting explainer video for a website editor? It wasn't the funnel, it was just like, just the editor alone. And actually had somebody today message me on Facebook, ask me, what's the script you're at for explainer videos? And I'm like, I don't know what the script is. It's like, you just have to find the right hook. And so I was like sitting there probably 30 minutes, like, what's the hook? Like, why does anyone care about this? I was like, stuck. What's the hook? What's the hook? And then finally I got the hook and I was like, oh, my gosh, this is it. And then I started writing. As soon as I had the hook, then everything just started flowing. It was really, really cool. In fact, do you guys want to hear it? Would that be of value. I'll jump off the cot real quick. Like I said, I'm literally camping in the office. So let me jump off the cot. I'm going to read you guys the script so you can see. So the hook that I kind of came up with is I just remember back, like, what's a good hook for the editor? And click funnels, things like that. And I remember that somebody. Oh, I was at Joe Polish's event, and I remember we had to write these cards, like, what you do for a company. My card I wrote, we helped take the power back from the tech guys because there was some fugitive soft guys there. And I wanted to kind of just talk about that. So also, like, I remember that. So when I found the quote and was like, take the power back from the tech guys. And so I was like, that's the hook. So I'm like, okay. So now I know the hook, like, trying to remember, like, a story that ties to that. So I'm like, okay, hook is the tech guys have you under control. So almost like you're handcuffed. And I was like, okay. So I started typing and just got into the flow state. Right? So I'll read this to you. So have you ever felt handcuffed as an entrepreneur? Tell me if it sounds like you. You got an idea. It comes to you in the shower or when you're trying to sleep, or oftentimes it's in the middle of a boring conversation where someone's trying to talk to you about who knows what. And while you're trying to nod and act like you're actually paying attention, what's really happening is you're looking and searching for your next big idea. And then, boom, it hits you. You have the idea, you see the vision, you know what you need to do, and you know how this thing will change the world. And then all of a sudden, it'll zoom in on the hands and he'll be handcuffed, and it'll pan back and see a bunch of tech nerds sitting around in a room. And then they got you. You don't know how to code. You don't know how to design. You're being held hostage by the tech nerds that you use or that used to tease in school. Yet somehow, things that you think should be so simple, things that should only take a few minutes somehow become hours and then days and then weeks. With each passing day, the excitement for your big idea gets dimmer and dimmer and dimmer until one day, it's gone. And Then we'll show like the idea in a graveyard. An entrepreneur standing next to having like a funeral. And then it's money wasted, there's time wasted with little or nothing to show for it. They're still handcuffed. And then the tech guys walk away with all the cash. And then when all seems lost, hits you again. Yes, another idea, another million dollar problem that you want to solve. But the problem is, you know, the pain that would go into getting the tech guys to actually build out what you know needs to be done. And this is where most entrepreneurial dreams die. Somewhere between the idea and your tech guys ability to create the pages you need to sell your idea. Alright, so that's like this hook, right, is that we're handcuffs entrepreneurs. And so then I start telling the story and I'm thinking about that and like that all just started flowing. It's kind of cool. So I'm going to keep going. Okay, then what happened to the good old days where a person, where the person who was excited to sell, was excited to sell and able to sell, could just stand in front of people and actually sell so well here I am telling you that those days are officially back. I want to introduce you to the Edison editor inside of clickfunnels that let you take the power back from the tech guys. Then the guy will break the handcuffs and stand there like a free man. Yes, the Edison editor was created so that entrepreneurs like you, who aren't programmers who don't know how to design, can easily build pages inside of a funnel that are proven to convert. Let me show how it works. First you pick the type of sales funnel that's scientifically pre designed to sell your type of product, choose the style of page design that you like best, click, click a button and the entire funnel is built in less than 10 seconds. Every page, every step, everything. And then you can change a headline, add in your images, add a video, countdown clocks and more. And if you really want to customize the page, we have dozens of amazing elements that you can choose from. Just like a painter would pick a color from a palette and then drag and drop it onto the page, move them around to your heart's content and then set the funnel to go live in less than 10 minutes you can create. What would it take those tech nerds weeks to do? I love that I make fun of them like over and over again. And now the webpage inside of your funnel can sell as well as you do. Yes, the Edits and editors editor inside of ClickFunnels lets you take the power back from your tech guys. No longer be handcuffed and held hostage by tech people. You can take control of your marketing and start making sales today. The clickfunnels. We believe that that's how it should be. That's how it should be. So try out the Edison editor today and be free from your tech guys forever. So that was the script. So that's something I had to write that I'm the one that's in that pain, that gone through experience over and over and over again. So it's like, okay, I have to do that. I can't be focusing on these other things. And so that's what I went and I focused on it. I worked on was writing the script, and then, you know, and then I actually wrote another script for another. Anyway, so I ended up writing four scripts today and then went into our padded room back here and recorded the voiceovers. And I got my brother doing audio editing. Steven did some audio editing. Anyways, just all these other people. So the way I'm able to get so much stuff done is it does come overnight. So I don't think it's going to or has to. But over the last 14 years now, me doing this, I've built up my team of people who can do all the pieces. And everyone on the team has a unique ability that they're good at that I'm not. I know when I have a project, I'm like, okay, here's people on my team, and they each have their unique abilities and I have mine to get this thing done, it takes all of them. So I'm like, okay, instead of me trying to do Steven's job or Jake's job or Dave's or Scott's or other people's jobs, I just got to focus on mine and then have everyone do their kind of thing. Because any one of these projects wasn't just like, I didn't do all the pieces of it. I did just my piece of it. And then because we got teams that would go fast. So I recommend for you is to start building your team. For some reason, as entrepreneurs think that we have. I don't know why it is like, real estate entrepreneurs don't think this, but some reason Internet entrepreneurs do, where we think we have to do everything, we have to be good at coffee and design and pages and everything. But you don't. You just have to find people and build a team. So I think that for all of us, like, think about where you're at right now and look at, like, where you're weak and where you're strong. And it's funny because for a long time, I always thought, like, I wanted to be control and owner and, like, that was my thing. I always wanted to be, like, the controller of my. Of the business. And now looking back, it's like the stupidest thing ever. When I gave up control and I found good partners and people and connected them and build a team, like, that's when things took off. And so for you, the moral of today's story, I guess if you want to call it, is. And, you know, obviously I've been listening to Dan Sullivan. So those who listen to Dan Sullivan recently, and he talks a lot about unique abilities. So my moral story for you guys is to really identify what's your unique ability that nobody else can. Can bring to the table and figure out that thing and look like, what are the unique abilities that you need to get this. This thing off the ground or to get this thing into orbit or where. Wherever it's at to get to where you want it to be, right? If you're happy with things right, then don't stress about, like, you're good. Like, don't just keep doing what you're doing. But if you want to grow or you want to change or whatever that shift is that you want to make, then look and like, hey, what unique abilities do I need on my team to make this happen? And then go start finding those people, start looking for them, start, you know, going out there. So anyway, I guess that's the. I guess that's the message for today, you know, using your unique abilities and others to get crap done fast. Maybe that's the title today, because that's the secret. So we got a lot done today. Like, insane. Like, honestly, almost any one of these little check marks on this list is something that, like, a normal company does. And, like, I don't know, a quarter. We did it a lot of them today and that day. Tomorrow we're gonna kind of finish these things up. And then tomorrow we are relaunching 1, 2, 3, 4, 5 funnels. That's awesome. They're, like, mostly done, so it's just gonna be like busting them out. Boom, boom, boom, boom, boom. Get them all live. And then what's gonna cool is if I have time, at the end of the day, I'm working on the funnel hacker app, which is insane. We have this new app coming out, which is gonna be cool. And then if I can get all that stuff done, then by time my kids get here, it'll be nice and then yeah, the next set of fun projects happen. But I'll be pretty proud of us. We get these things done. So anyway, I hope that helps you guys. So identify your unique ability. Bring in others to your team that have other unique abilities that complement yours. That's how you can take over the world the fastest. So that said, have fun. I'm going to go to bed in my tent here in the office and they say it's not good for man to be alone and I agree. That's why I'm literally sleeping at the office tonight inside of a tent on a cot. I'm such a nerd. I love it. Anyway, thanks everybody. We'll see you guys soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.