Secret #29: The Secrets Of "Validation"

What's up, everybody? This is Russell Brunson and welcome you to another episode of the Marketing Secrets podcast. This one, we're staying in the affiliate event. I got so many more cool things to share with you guys. I want to talk about a concept that was brought to my attention again called validation. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Alright, so at this affiliate masterminding group, again, our top 20 affiliates were there. And one of the people who came was an unlikely person on our leaderboard. I say unlikely because I didn't know much about her previous prior to this, but now that I know her, it's very likely she is. There's a reason why she's successful and I hope she knows that if she's listening. But it's Julie. And if you guys watched the affiliate contest, she saw it and she did awesome throughout the contest and she came in and ended up being on the top 10 leaderboard, ended up being like number four, I believe in this contest and she become the first clickfunnels affiliate to win a car. Julie Storian and a whole bunch of other just awesome stuff. And what's interesting is she joined this contest. I didn't know these things. It was in the middle of her moving, she was in the middle of her own product launch, a bunch of stuff and she started going and she started trying to be part of this launch and help support us. And throughout the launch, first off, I guess, and I didn't know this, a bunch of people doing Facebook lives to me and she wanted to do Facebook Live. And I guess she reached out to Dave and asked and Dave's like, we can't like Russell's got like 30 a day and you just can't do it. And you know, and rightfully so, she was kind of upset about that. And a little while later, you know, other things happened and she kind of blew up and it was funny and it was first time, like I had been, she'd really been brought to my attention. I was watching her videos and I was just like, I was like, man, you know, she's killing herself trying to help support us. And like, I was so grateful for that. And tonight she was upset, which always adds a little layer of whatever. And I was reading through the. I saw her video, and I was just like, first I was kind of hurt, like, oh, man. And then I. During the comments, the more I started reading, I was like, I think she said something. She kind of dropped it, like, in a comment, like, he wouldn't let me do an interview with him. And I was like, she just wanted an interview. So I just posted, like, do you just want to do an interview? Like, we can do that. And she'll be like, yes, I'd love to. I'm like, okay, that's it. Let's just do an interview. That'd be fine. And we ended up doing an interview, and she sold a bunch of books, and again, she kept doing it, and she had to be number four. And she came to event, she was talking about, like, I think the top 10 or 15 different things that she learned through Philly contest, which is really, really cool. And I'm not going to share all of them because obviously we want A lot of the stuff that was shared at the event is private for those who were there. But one of the things that was interesting that she talked about was just validation and how me and Dave Wood were on our team, how us validating her is what got her to keep moving forward. And I'm going to show that clip really quick so you guys can kind of just hear her say in her own words why that was so important, because it's interesting, and I want you guys to hear that. And then we come back. I want to kind of talk about that because it's important. So many aspects of our life. So let's watch that clip right now.

At one point in the contest, I was angry. I was really angry because I had asked for an interview and I didn't get one. And then I saw other people getting one who were, like, further down the list than me. And I was just. I was mad, and I felt like I was missing out, and my feelings were hurt, but I was angry. And so I posted on Facebook and I was mad about the $20 bid. And I also didn't understand the context of the whole dream 100 because I had never gotten any of the other packages because I wasn't put part of Russell's Dream 100. So I felt like I was in this ridiculous game where the rules were changing and I wanted their attention. I wasn't getting it. Well, Dave and Russell both validated me. And from that moment on, I went from, like, I don't know if I want to do this, maybe I'm going to quit to I'm yours forever. Like, the validation that happened, that moment of being able to reach out and say, I see you. I see what you're doing. I'm appreciative. Do you want an interview? I had all kinds of motivation that I never had before. So in my own business, when I see my customers and my clients floundering, but they're really trying, and I'm not talking about the trolls and the thugs and the people who are just like the complainers, but the people who are really trying, and they're just drowning that one seed of, hey, I hear you could change everything. And that's what it did for me because I was, like, ready to quit. And then Russell and Dave reached out, and I was like, I'm not quitting. And it completely changed it for me. When you guys reached out, I was done. So in business, that matters to me, and that's how I think I've created customers for life in my own business and why I got as far as I did.

It's interesting, huh? How us validating her got her to go and do these things and to do stuff. I started thinking back about my life. In fact, Brandon Fisher, who's one of our main video guys, he talked about this too, as well. When I validate him or when someone validates his work or whatever it might be, how powerful that is. And a lot of times, and I forget this, and I wish I was better at it, but a lot of times your employees or your spouse or your kids, lot of times they're doing stuff because they. Because they love you and they appreciate you and they. And they want you to be happy. I think sometimes, especially in the business world, you know, we caught up, like, okay, what they want. They want a raise. They want to. You know, we think about that because that's like the monetary side of a lot of times. It's a lot of people, like, that's. That's important, obviously, but, like, what's more important sometimes is validation and, like, saying, hey, thank you. Hey, like, you did a great job. Hey. And I'm not perfect that I struggle with that. I wish I was. I wish I was better at that, but it kind of brought it back to my attention. I feel like the team that we built at ClickFunnels is second to none. And I feel like one of my roles I need to become better at is validating people and just thanking them for what they do and telling them they did A good job and things like that. So I'm gonna making more of a conscious effort of that to do it more often. Because, man, it's been interesting as I've built this company with my team. And even when I said the word I right there, I said, I've been building, I felt like, that's not true. I was like, is that weird? I was like, that wasn't true. So let me step back as we've been building clickfunnels. Cause it has not been me. It's been a team, an army of the most amazing people on earth who have built that together. A lot of times people think it's me because I'm the bouncing monkey. Like, oh, we get clickfunnels. But, you know, I'm just one little. One little piece of this machine that's been growing. And it's like, often I get validation from the market, which makes me feel good. You know, people like my comments. They comment or they share whatever. And, like, I get the pat on the back for a job well done. But for the rest of the team, like, they don't. They don't necessarily get that unless it's coming from me or coming from somebody else. And so I think sometimes I forget that because I get the little ego boost. I mean, that's why. I mean, honestly, why do I share so many videos? Why do podcasts? Why do I do so much stuff? It's like, I like the validation. I like when I put something cool out there and people are like, dude, that was awesome. Like, I get that validation. And I think too often I don't give it to people who are the rest of the army behind what we're doing. And a lot of times, my family, my kids, my wife, and so anyway, it was a good reminder for me. It was humbling, and I hope it's a good reminder for you too. So that said, thanks again for listening to this episode of the Marketing Seekers podcast. If you love this episode, if you love anything you've learned so far, please share this, let other people know about it. Last I checked, we were number five in the business category. We've been beating out some of the legends, and we've been there for a long time now. And the way we get to number one is you guys sharing this, telling other people about it, binge listening. In fact, the best thing to increase the ratings of the podcast for all of us is for you guys to binge listen. So if you like this one and go back to episode number one and go through all these things together this weekend and let's binge listen together. It'll be a ton of fun and appreciate you guys. We'll see you guys in the next episode. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.