Secret #32: I Get Knocked Down But I Get Up Again...

What's up, everybody? It's Russell Brunson. Welcome to a late night Marketing Secrets podcast. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets, Everyone. So hope you guys are awesome. It's a beautiful night, Hear the crickets out there. It's kind of creepy when you get to the darker spots. Anyway, I hope you guys are awesome. I want to make you guys a video and run a podcast today for you guys about something that I think is really, really, really, really important. There we go. There's some light for those who are watching the video version. If you're in a podcast, it doesn't matter. You hear my voice. Alright, so I want to talk about something interesting that I kind of realized today that I think is what keeps a lot of people back. And it probably kept me back a lot when I was first getting started. You know, one thing, sorry, I'm looking for, I'm out in the pool house drinking some keto Os because I love this stuff. So have one every morning and one every night. It is my sweets and that. Yeah, so that's what I'm doing. So that's what I'm looking for. If you're wondering what I'm doing and why I'm talking weird. But what I'm talking about is today, for example, we had a lot of crap happen. Like, not like little things either, like huge things, things that are devastating. Like things that I think in my past would have crippled me. I would have stopped me. Like, ugh. And it's interesting because I see people nowadays who are in business and they're moving forward, moving forward and they're trying to do stuff. And not just business, honestly. It's like all aspects of life, it's their personal life, it's their family life, it's their relationships. It kind of, you know, it bleeds in a lot of different things. But for this, you know, for this purpose, it's business where something really crappy happens. You have these plans and things you think are going to be happening and then you hit this wall and you're like, you throw your hands up in the air and you're like, I don't know what to do. And so you just stop, right? Or you just give up. And like I said, I think there was a time I probably did more of that. And I think I'm. I think I'm lucky because I grew up, I was a wrestler, as a lot of you guys know. And so one thing that happened to wrestling is. And it probably a good thing is I was really bad at first. And so, like, I'd get beat a lot. In fact, my brother Scott, who's gonna be editing this video, when we first started wrestling, he's my younger brother, and he was beating me at first, which is like, as a big brother, it's really embarrassing, right? And then luckily, I loved Wrest. He didn't, so I was able to pass him, but he would have been beating my whole life, which would have been really embarrassing. But. But because I was getting beat at first, like, I wasn't, like, the best kid. So I, like, I got beat a lot, and then I came back, and then, like, I learned how to beat people. Probably the best example, this is my junior year in high school. I was gonna. My goal was to be a state champ, but I was gonna make it. And then what's interesting is, as I was going for it my first match my senior year, or excuse my junior year, I wrestled this guy, Nick Fresquez from Hunter High School. And I. Sorry, there's the ice coming out. Anyway, I told everyone I was gonna be a state champ. I was, you know, talking all the, you know, all the confidence stuff. And my very first match wrestled Nick Fresquez, who was returning. He took in second place the state year earlier. He's returning back, and he beat me my very first match the whole year. And I was, like, devastated. Like, oh, luckily for me, my dad filmed the match. And so what we did for the next four months is every single night we watched that match, and then we practiced how to beat Nick Fresquez. And then I never saw him. I never wrestled against him the rest of the year. But then at the end of the year, sure enough, he was on the opposite side of the. He was ranked first and st. And I was ranked second. And we came against each other in the finals. I wrestled him in the finals. I beat him because I knew exactly his moves. I practiced him every day for four months. And in fact, I actually beat him. I think I told you this story before, but I beat him with the same move that he had been. He beat me with, which is kind of fun. So I was used to that, like, getting beat up and then coming back and then learning how to win, getting beat up, come back and win. So, like, that helped me through my life. I think in business, same thing I was like, I would start, I'd get hit with something and it was just like, sometimes it's like hitting a roadblock. How many guys have felt that? Or like hitting a wall, you're just like, stuck and you're like, I don't know how to, like, I don't know how to overcome this. Like, this is an insurmountable object. I can't, like, I don't know how to overcome this. And we hit those things, right? And so, like, that happens all the time, like I said, in business. And what's interesting is most people don't get past those. They hit the wall and then they freeze up and they stop and then they go watch TV or they quit or whatever those things are. And it's interesting because I see that a lot with our entrepreneurs who like a little roadblock, a hiccup will come and then they just stop. And it's like, ah, don't stop. Keep going, keep going. But I think that what happens is the more you do it, the more your capacity increases and your ability to handle those things and take them and then like, plow through them and keep. Keep moving forward on them. You know what I mean? So today, like, we had so many things. Like we were supposed to. We're supposed to launch this viral thing if you go to. Who knows if it's still live and you guys watch this. But cfgoesviral.com was this really cool thing. And so what I want to do, I want to make it with somebody. They opt into this thing and then they get a referral link and then they refer other people and they get a dollar for everyone to sign up. And it's gonna make this huge viral thing that would grow really, really fast. And so we spent the last man, like two weeks getting all the things put together, creating the video and the sales page and the structure and the flow and the funnel. And like, everything was working. We tested it and I wanted to build inside of clickfunnels. We couldn't because it's like this feature we don't have right now. And Todd's like, we could build in the future, but we don't have time to do it because all the crazy stuff's happening for the launch. So we didn't. And there was some third party service we decided to use. We use a third party service. We started trying to test it all these things aren't working. We got it working, so it pretty much worked. Then we did launch and we sent emails out, we started, I did Facebook live. It was all exciting and like instantly all these people started coming. And then guess what happened? Boom. The whole thing just crashed within like minutes. And we call the guys up their services and like, dude, our sites are on. Like, we'll call you back. Like, okay, that's not good. And the whole thing's down, 15, 20 minutes is down. And finally we see like everything goes offline. They reset their service comes back up and it's working. But we like pause emails and everything at the time. So he comes back like 15 minutes later like, hey, it's been 15 minutes, nothing bad's happened. Like you're good to go. Like, dude, it's because we stopped everything. Like, we stopped the ads, we stopped it. Like, we stopped everything. If you look at this, like, I think we had 5% of our emails been sent out and we crushed their servers and it was just like, just done. And so like, dude, you understand, like we're trying to get a hundred thousand opt ins in seven days. I'm like, to get that, it's probably going to be a million to a million, half, maybe 2 million people are going to come through your links. Like, can you handle that? And they're like, they're like, no, we can't handle. I'm like, dude, you told us, like, we told you the numbers ahead of time. Like, we. People always tell us numbers, but no one ever hits it. Like, we didn't believe that was going to happen. I'm like, are you like, we just launched this viral contest. People are signed up, they're sharing links, like, we can't stop this now. But like, service wasn't working and it's just like, okay, most people like me five, ten years ago have been like, we're screwed. What are we going to do? Like, but it was like, okay, we got to keep moving forward. All right, what do we got to do? What are we going to fix? And then I messaged Todd and Todd's like, all right, I'm pulling an all nighter. And so he went and Jamie Smith came in and they like spent the whole next four or five hours coding this whole thing out and rebuilt from the ground up the entire company software that we did and then built it into click funnels. And anyway, the testing's all done and they're gonna roll out first thing in the morning. Then we're gonna relaunch the viral campaign. Right afterwards and hopefully get the same impact. But it's like, that could have been devastating, right? And then that was like, one thing. And there's like four. Four or five things like that yesterday. Just not yesterday, just today. That happened like, insane. Like, it's like the bigger a company gets, the more fires there are. I'm like, they're like four huge fire. No, five. Five huge fires I put out today. That was one of five huge fires. One of them was some yahoo causing, like, fist fights and threatening to kill people in our Facebook group. And it happens to be a friend. And then he comes in and then we block and starts threatening me and, like, all sorts of stuff. And it's just like, that's happening and then like, the next thing and the next thing and the next thing, and, like, all these fires are happening. And at the same time, I can't stop because we still have this launch happening. So, like, I spent probably four hours, say, working on the new sales letter for when the viral video goes live, which is so cool. I can't wait for you guys to see it. So excited. And then on top of that, I gotta record, like, 40 videos tomorrow. So I was writing the scripts for those and, like, mapping out the sequence and the timeline. Plus, we're working on the event funnel for the funnel hacking live. So I had to go through, finish, do another round of the edits for the schedule and then message all this potential speaker or the speakers and invite them to speak. And then getting the flow done. And then, like, then the viral video party, we had to shift the whole timeline. So we're calling Boise State and trying to shift this. Like, it was all these fires after, fire after. Like, any one of those should have crippled us or me or who, like, our entire team. And, like, they just stopped. But, like, we didn't and we kept going forward. And so I don't know why I'm sharing this other than I think most people stop way too fast. And I don't know if it's just, like, from doing it so many times and so often. And like, it's funny is I remember someone telling me, I think Dan Kennedy told me he said that, like, once every. Like, once every quarter, Once every quarter, an entrepreneur will come into a. Will face a crisis that will either make or break his company. I'm like, once a quarter. Like, dude, we're getting that like, four times a day. Like, four quarters of the day and consistently, like, it's crazy. Like, the bigger we get, the more those things are. So I'm you know, the one nice thing is that typically you don't have a company blow up overnight. So I'm lucky that, you know, we had. I had 10 years of, like, cutting my teeth and trying this thing and bankrupting two companies and going up and down and all sorts of failures, so that when, like, I had the big success, like, my capacity has increased, and I'm handling things pretty well. I screw up a lot. Some of you guys know here today, there's public scripts where the whole affiliate system that we build out crashes in the middle of a launch. And anyway, there's just things that happened, and. But I think, again, like, most people, they just stop too fast, and it's like the only. It's kind of like lifting weights. Like, the only way to keep moving through those things. Some of you guys hit those things and you stop. I know, I know. You're so hopefully hoping at least one or two of you guys are hearing this and you're saying, that's me. Like, I hit an obstacle and I freeze. And so what I want you to understand is, like, it's like lifting weights, right? Like, you're pushing. You're pushing, and you can't do anymore, and it freezes. Like, you can't keep going. So, like, that's good. That's tearing your muscles. Then, like, they repair, and you gotta go back again. You gotta go back again. You gotta go back again. And if you keep doing that, like, your capacity will increasing it better and better till someday, like, you have so many problems, like me that you happen four or five times in a day, and you'll just shrug it off and it'll be fine. And so, yeah, like, that's just. Yeah. I don't know the exact process to doing it. It's just doing it. And it's just like when the thing hits you and you're like, girl, that sucks. All right, let's go. Boom. You know, like, if you're fighting, someone punches you in the face, you're like, oh, that hurts so bad. But I'm in the middle of a fight. Let's go. And then you just go right back in. Like, that's the kind of attitude you got to have when the thing punches you in the face or it knocks you down or whatever. Because most of those things, it's like. It's like you're this far away from success. In fact, on the new sales letter for the ClickFunnels page, you'll see it. Some of you guys know, like, the viral videos about a gold miner and all this stuff. So there's just one image we have, and it's a drawing, and it's. It says, like, the miner who quit too early. And it shows this guy pickaxing, and he's, like, digging into this huge mountain. And then he's turning around, he's walking away. And then you look at the side picture Is like a side cut of the mountain. And you see he's like an inch away from all this gold. And it's like, sometimes that's how it is. Like, we get punched in the face, and it's like we knock back, and then we're like, dang, I don't want to do that. And you just stop, and it's like, oh. Like, all you do is step back up and go back in that fight one more time. And then. And you're there. Like, you're so close to it. That's why most people don't get to it, because it's like the closer you get, the more resistance they will be to the thing you want. And so it's like, as you're coming closer and closer and resistance is coming, it's your ability to get back up and keep going. There's a song in high school, the 90s, that we used to play. In fact, I played it today after, like, getting hit in the head, like, five times. I was like, hey, guys, I got a theme song to keep us going right now. And it was that song, I get knocked down, I get up again. Like, that's it. Like, you get knocked down, and you gotta get back up again as fast as you can. Because the more resistance you're getting, the closer you are to where you're trying to get to. And just know that. And so know that, like, whatever you desire right now, the closer and closer and closer you get to that, the more resistance. So you have to increase your capacity to handle that, those attacks. Otherwise, you will crumble underneath it, and you'll never get to your goal. But just also know that, like, the harder those punches are, the more frustrating. Like, all those kind of things, it means you're close. And the closer you get, the hardest going to be. And all of a sudden, boom, you're going to be there. But you got to be willing to get knocked down and get back up again and take that next step. Take the leap into faith or take the leap of faith. Take that step into the dark. Whatever the analogies you need, that's what you got to do. And when you do that, Then that's where it's at like, I think most of us may be wrong. I think I'm right, though. I think most of us like the times that we fail. We. If we fail and we don't get what we want, we're probably one or two, like one or two knockouts away from success. It's just getting back up, putting the gloves back on, going back into the ring one more time. That's it. Maybe you hit again and knock down again. You're like, one more step, one more and just. It's. It's there, but you gotta taste it. You gotta feel it. Alright, that's enough now. Just like 40 analogies. Hope that one of those connected with you guys. I got sports analogies. I got everything anyway. All right, well, I'm heading in. Drink my ketos. I'm gonna go to bed. Got a big day tomorrow. Gotta film like 40 videos so they're not as fun like this one. Alright. So there you go, you guys appreciate. You all have a nice night and we'll see you guys soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker tv.