Secret #33: STOP STOPPING!
Russell Brunson says the secret to getting ahead is simple: stop stopping. He shares how he heard this from a speaker named Satema, then uses stories from wrestling and bedtime with his kids to show what it means to keep going when obstacles hit.
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What's up, everybody? It's Russell Brunson about to go to bed, but I want to talk to you about something. Welcome back to Marketing Secrets.
So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson, and welcome the Marketing Secrets.
All right, so it's been a crazy week. I'm not gonna lie. I'm a little tired. We're coming up on the big viral video launch. It's suppen. Early mornings, late nights, doing a lot of things, a lot of stuff working, a lot of stuff not working. We've had abs and we've had downs. It's. It's been nuts. It's been fun. I don't know about you, but, like, I just love this game. I love the journey. I love everything about it, and it's been so much fun. But I had kind of a funny story tonight. So actually, where this came from initially is Satema. Some of you guys heard him speak of fun hiking live. He's been in your circle. He's in your circle last year, and he gave us one presentation that was so cool. He had four or five points he was going over. I remember one of them that had, like, a big impact on me. I don't know if I can find my notebook. All I remember is he said, you need to stop stopping. And they started talking about, like, people, they go, they hit a roadblock, and then they stop.
He said, you need to stop stopping.
He said, that thing happens, you know, and people stop.
He said, you got to stop stopping.
And he kept saying that over and over again. It was funny. Tonight we got back after a long week. We had this big party. One of the neighbors house this night. It was probably about 250 kids at this thing. It was nuts. My kids are out there swimming and partying, and Clint and I came and took the younger kids home, and then I just went back to go grab them. So I grabbed them. They're all cold and tired, and they're all hopped up on sugar and stuff. You know. You know how it is. Summer parties, I guess, end of summer parties. So anyway, so go and get him, load him in the car, drive him home, get him to bed. And Dallin, my oldest, he's he's getting ready for bed, and he has this thing where he just kind of stalls and stalls and stalls. He kept stopping. And tonight, like, after, like, the fifth or sixth time, I kept like, come on, bud, let's go. Let's go. And then, like, he was, like, pretty strutting. He just kind of stopped there. And he's sitting there.
I was like, d, you have to stop stopping.
He's like, what?
D. Like, you have to stop stopping.
He's like, wait, what?
I'm like, stop, stop.
I kept telling it, fine. He starts laughing. And then anyway. And then I was getting Bowen for bed, and he kept doing something like.
Bowen, just stop stopping.
And he's like, what, dad?
I'm like, you have to stop stopping.
He's like, oh, that's really cool. I'm like, I know. And then it's Ellie. And anyway, everyone else has passed out. Club passed out a little earlier, too, with that Hayden and Nors. Nora's long gone, so it's. Anyway, as I had fun doing that and yelling at kids and telling them, stop stopping, I just kind of realized how powerful that is. And I was like, I gotta grab my camera. Just because I think that this is why most people don't succeed. And not just in business. This is, like, any part of life, right? Like, good relationships, people just stop, okay? In business, they stop in development, in sports and, like, how many times people just stop. And, you know, I'm not perfect either. I'm guilty of this as well. But I think one of the reasons why I do have success in this avenue of my life and business, stuff.
Like that is I just stop stopping.
Like, you hit something, and then you keep going and you keep going and you keep going and you keep going. And so for any of you guys who have a habit of stopping, right, you start working a project and then you stop. You start doing this thing, and then you stop, and then you start doing something else, and then you stop and you get stopped by whatever it could be. Facebook, phone, friends, food, something. They all Fs. Yeah, a bunch of. That was something kind of inappropriate. Anyway. They're all Fs. A bunch of. Anyway, like, you gotta stop stopping. I think that's. I think that's it for most people. You, little turbulence, and you stop, and.
You got to stop stopping.
So this is it. I'm gonna say 10 more times. So it gets rung into your head. So every time you're moving forward on something, you're moving direction and getting momentum. You start moving in this thing, you.
Hit something and you want to stop.
Want you to hear me yelling in.
Your ear, stop stopping.
Okay, keep going.
Stop stopping. Go, go, go.
Keep going.
Yes, that's a trial. Stop stopping.
Yes, it's a hurdle.
Stop stopping.
Yes, that's frustrating.
Stop stopping. Yes.
I know there's pain associated with that task. You don't want to do it.
You gotta stop stopping.
Just keep moving forward. Stop stopping. So there it is. There's my rant for you guys tonight. Stop stopping. Keep moving forward. That's the goal. If you do that, you'll get what you want. If you stop, you won't. It's physically impossible. If I want that thing over there, I start walking towards and I stop. I can't get it. I'm like, oh, but it's hard or I'm tired or I'm hungry or I'm. Blah, blah, blah. Fill in the blank with your excuse. If you stop, you're never gonna get there. Like, it's impossible if you stop.
So you just stop stopping and just.
Walk and keep going despite all of the fear and the stress and the pain and the. All the other stuff that happens with it. Because I know it's there. I felt it before. You felt it before. But I think about all the things in my life that have been great. It's because I stopped stopping, right? Wrestling was hard. Like, I didn't eat. Most days I would weigh in Monday, this is in high school, it would be at 160. And on Thursday, I was wrestling at 130. I couldn't stop. I had to keep going forward. I learned how to stop stopping and just literally stopped eating. I just stopped anyway. But yes, I stopped stopping. I can't move forward, right. And that I became great at that business was the same thing. Like, I would stop because we get hit and you didn't move. And I, after years of doing, I figured out, like, how to stop stopping and just keep moving through all the pressure and the pain and the noise and keep going. And, you know, there's other aspects of my life where I haven't been as good or I've stopped. Yeah, this is good for me too. There's two avenues of my life that I've stopped. I gotta stop stopping too. So this may be for you, but it's probably for me. So, Russell, stop stopping. You, whoever you are listening right now, it's time. It's time to stop stopping. Start moving forward. Let's go. I'm gonna go. I'm gonna stop stopping. If you commit to. Alright, cool. Stop stopping. We'll see you guys soon. Bye.
Everybody want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you at expertsecrets. Com and book number two is called.com Secrets and you can get your free copy at.com secrets.com. inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.
