Secret #38: "99 Yards Doth Not A Touchdown Make"

What's up, everybody? This is Russell Brunson. Welcome to the Marketing Secrets podcast. Today's episode is called 99 Yards Doth Not a touchdown make. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is. My name is Russell Brunson and welcome to Marketing Secrets. Hey everybody. So welcome again to the podcast. Glad to have you guys here. And I'm doing this the day before the viral video launch. And if I'm completely honest, I feel like garbage. I did not want to go to bed today. I didn't want to move. Can I give you some context of everything? You know, everyone's like, oh, you're launching a video, that's got to be pretty easy. Harmon Brothers did the video. I'm like, yeah, but there's a lot of stuff on this side that happened. Like we completely change entire online sales process. So new sales letters, new sales flow, new sales everything, which when you see it, it's pretty ninja. That alone, you know, is usually a couple week project to get it right. And so that's been happening and doing all that this week. Number two is we rebuild our whole onboarding process. You will see if you go to clickfilms.com and create an account or if you just log in as of tomorrow, you'll see the whole onboarding process. We have an online game, we've got these video walkthroughs. I think I recorded like 150 plus videos this new walkthrough process. So we've been doing that, getting that all programmatically created, plus all the videos and the copy and everything like that. Boom, it's number two. Then we've got the new online cookbook. So we created the Funnel Hacker Cookbook. So that book is launching this week and it'd be 350 pages, the cookbook. And then this week I was like, I need some training with this. So we also happen to have had the fad event this week is still happening. It's a three day event where people come and we build an entire webinar with them. So day one, I spoke on stage for three hours, then went to lunch. And then after lunch I jumped into my office with a blank slide deck in PowerPoint and I ended up creating over the next four hours, 222 slides for a presentation to teach the cookbook that night. Then every dinner after dinner, I got up, I set up the entire kitchen with a bunch of these big Legos, as you'll see. And then we taught. I did a presentation for two and a half hours teaching how to use the cookbook and how it works with Legos. And it was really cool because we need that training video. Then we took that and we're chopping it up into 74 mini videos, which Brandon Fisher was doing all day yesterday, which is crazy. And then we still had this live event, right? So yesterday Steven was running the event, which was nice. He ran the event all day. While he was running the event, I was working on sales letter, I was working on the process and I realized that a bunch of the videos that I created for one purpose for the onboarding didn't actually work for that thing. So I went and recorded 22 more videos yesterday for that, recorded the videos, plus I'd work on all the other stuff. And then, and then after that I had to go home and I'm a scout master. So I went to 11 year old scouts, taught the kids how to swim yesterday, and then came back to the office and the fat event was slapping and got on stage from 9 o' clock till 12:30 at night. In the morning, teaching how to do the stack, which was awesome. And I was just like, oh, so tired. And then today's happening and I woke up and I'm just like, I'm dead. Like hosting an event. And then we're launching an event and we're launching a cookbook. We're launching an onboarding process, new sales letter, new demo pages, plus all that marketing, sequencing, automation, I still got to create today. And then tonight I have my family pictures. Why? Anyway, so I woke up stage feeling like crap. I still feel like crap. I got it. I honestly, if I'm being completely honest, like the last thing I want to do today is everything I got to do today. But as I woke up this morning, I heard something ringing through my head. It was this quote I heard from a friend. I'll tell you about this. Or from a teacher who. And it's 99 yards, death, not a touchdown make. Now the backstory behind this. So I was, I went to byu, Brigham University my freshman year and I was a wrestler there. And towards the end of it, I decided I was gonna go serve a mission for my church. And so I got, I started to sign for some missionary prep classes. So I Signed for some missionary prep classes. And my missionary prep teacher's name was Randy Bott. He's written three or four books on, like, going on a mission and all kind of stuff, right? Teaching the class. And he's talking about how, like, for Mormon missionaries, you offer two years and you go through this whole process and, you know, for two years you're out knocking doors. You don't get a, you call home on Mother's Day and on Christmas, you don't, you don't get to date girls, you don't get to watch tv. You're just out there for two years, right? And it's tough. And anyway, I remember he gave this lesson one time and the title of his lesson was 99 yards does not a touchdown make. He talked about how you go out there and you're serving this thing for two years. He says that, you know, let's say you serve a really good mission in the last four or five months. You're kind of like, ah, I'm just going to relax and take it easy, you know, and kind of goof off and whatever. He's like, if you do that, like, it'll, it'll, like the destiny of your life will change because you decide to slack off said football game. You can work your butt off, drive, you know, 99 yards all the way across the field, gets the one yard line. And if you don't kick that in, if you don't cover, you'll cross the goal. If you don't make a touchdown, you get zero points. It's not like, oh, well, you know, they did a really good job. We'll give them three, like, no, either make it or you don't. 99 yards does not a touchdown make. You got to score a touchdown or you don't get points. And that was kind of the moral of that lesson. And I remember that as I was on my mission, especially towards the end when I was tired and I was ready to get home. And I remember that ringing through my head. It's like, hey, 99 yards does not a touchdown make. You've got to get in the end zone. You've got to finish this strong. And so. And I did. And then, you know, I remember when I was wrestling, I had the same thing my senior year in wrestling. I was wrestling a guy that was, I think at the time he was ranked seventh in the country and went out there and I don't think I was ranked at this time. I lost some matches I shouldn't have early and so I dropped out of the rankings and wrestling this guy. And like, on paper, I should not have beat him. I went out there and I remember wrestling him and at first he came out really hard and strong and was beating me. And then I came back and it's fighting back, fighting back, fighting back. So eventually I ended up tying him and we went into overtime and overtime, the thought that ranked in my head was 99 yards does not a touchdown make. Like I've come all this way and killed myself. You know, I cut weight, I didn't eat for a week. I did all these things. I this match, I've been fighting, fighting, fighting. Like if I, if I lose now, like if I stop now, like, it's over. And I was just like, I can't stop, can't stop. I went out there, I remember in overtime, I took him down and jumping around like crazy. And the news was there. So cool. The news captured that. And that night is on the nightly news showing me taking this guy down in overtime. And it was, it was awesome. So, yeah, so it's just interesting how that one phrase has helped me. And now I'm looking at today and I woke up and I'm just like, I don't want to. I don't want to do this. I want to go to bed. I'm tired, my nose is stuck. I'm beat up. You know, today I'm gonna go. I got five or six hours of doing stuff. I gotta get back on stage for the two hours and present and done that. I gotta go home and find pictures. I gotta come back. Sorry, my nose is stuffed. As you can hear. I gotta come back. And I'll probably be up here in the office till 2 or 3 in the morning tonight. And then tomorrow morning wake up and I gotta still do my presentation for my presentation tomorrow. And then we got 400 people coming and I gotta speak and entertain and I'm emceeing the event and Gary Vaynerchuk speaking. I'm speaking. Harmon Brothers are speaking. And then, and then we're gonna launch a viral video. And then from there we're gonna play bubble soccer till like 10 o' clock at night. So tomorrow's gonna be tough too. But yeah, 99 yards is not a touchdown make. I think a lot of times in business and other things, people work so hard and they get so close to the end and in the end they take the foot off the gas and what could have been amazing ends up being good or not being anything at all. And so for you guys, I just want you to think or just I want you to know first off that even I get burned out like sometimes. Like today. I don't want to do this thing. Like the last thing on earth I want to do is turn this car off and then walk in there. But I'm going to do it because I'm on the one yard line and I know that the difference between champions and people who aren't is this last piece. It's pushing it over the edge, is getting it out. It's the last execution where most people quit or they ease up or they step off the gas and instead I'm going to step on the gas and we're going to blow through this thing and freaking make a touchdown. It's going to be awesome. So that's what's happening today. Hopefully this gives you some motivation. For those of you guys who are struggling or tired or worn out, I understand. I've been there. Push through the pain. You're almost there. You're on the one yard line. Just get through it. Just push to the end. 99 yards, not a touchdown make. That last yard is the one that matters. So don't give up. You're almost there. I'm almost there. I'm almost there. You're almost there. Let's do it together. Alright. Okay, I'm going inside. You guys have some fun and I'll see you guys on the other line. I'll see you guys in the end zone. Bye everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.