Secret #41: Behind The Scenes Of Our $100,000,000 Traffic Meeting

What's up, everybody? This is Russell Brunson. Welcome to the Marketing Secrets podcast formerly known as marketing your car. And right now we are back in the car. So I feel a little nostalgic, but going to a dentist appointment today, starting six minutes, it's probably a 10 minute drive and traffic is literally stopped. My wife told me not to take Shinden and I did anyway. My own fault. Should have listened. Anyway, that's what's going on today. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So I hope everyone out there is having an awesome time. It's been really fun this week. So if you listen along as we go. We had two weeks ago we had a fat event and then the viral video event which went awesome. Then last week I had four days of Inner circle meetings and a one day consult. So yes, last week I didn't do any of my own work and yesterday was the first day I gotta get back and actually do my own thing, which was awesome and exciting and amazing and I'm so grateful for it. And so it was fun to kind of get back to work. And it's been interesting as I've been talking to inner circle a lot, I keep telling people like phases of business, right? Going zero to million, million to 10, 10 to 100. And if you've listened to me talk about this, it's gonna be a big theme at Funnel Hacking Live this year. And by the way, tickets for that are going on sale this this week. So yeah, it'll be funnelhackinglive.com we should have tickets sales. We pre sold over a thousand tickets already, so we didn't have a lot of tickets left. But those are going on sale this week, so by the time you listen to this, it might be live. So if you want to come to Funnel Hacking live, go to funnelhackinglive.com anyway, so that's been the big theme in my inner circle, theme in my company, everything like that. And yesterday was the first time I had a chance to really focus on the traffic part of it, which is fun because again, going from zero to million is all about figuring out your what and your How. What are you selling? And how are you selling it? Man, the sun is bright in my eyes. Sorry. And I have to figure that out. You know, you figure that out because you go from zero to million dollars, like overnight as soon as you figure that out. So figure out when the hell is the first phase. As you figure that out, then the second phase then is like scaling that. So it's coming down to, like building out the infrastructure. So actually, let me step back. So zero to million is really like everything we talk about. Expert secrets, right? Finding out what you're selling, who you are, what your message, finding your voice, et cetera, et cetera. Then number two, going from a million to ten is all about basically the dot com secrets principles. Building on a value ladder, front ends, back ends, like maximizing the journey and the process and all that kind of stuff. So that's the second phase. And the third phase is going from 10 to 100 million. And that's where we're at right now. So some of you may or may not know about trafficsecrets.com from John Reese. And that's gonna be. I don't know if it's the next book, but it's the next book in the series that's gonna be all about that part is going, excuse me, going from, you know, how to scale the traffic site. So going from 10 to 100 million. And so what was fun is like yesterday was the first time we had a chance to sit down in a room for, like, all day and plan and map and like, really build out that process. What's interesting is I look at our business to this point. We've done well this year. Well, it doesn't matter, you know, it's. It's grown really well, right? We're doing. We're doing some pretty good things. But what's been interesting is that if you look at how we've done things at this point, like, the focus is all on the funnel. And so we build the funnel. And after the funnel's done, it's like, okay, now we're gonna drive traffic and we go and we, you know, we buy ads and we do those kind of things like that. Whereas this new phase, man, the sun is so bright in my eyes. The new phase that we're going into, which is, you know, scaling beyond, is I just. It's all about getting more people into the front of the funnel, right? And so because after you get people in front of the funnel, like the structure, like all the dot com secrets are front end, back end, funnels, value add. All this stuff's already built out. Like you don't need to keep adding stuff there. Now it's just by dumping more fuel into the fire. So that's kind of the phase that we're at right now, which is an exciting, fun phase. Right. And so what's interesting is we were mapping this thing out. I wish I could show you guys. It's all the pre funnel stuff like most people look at, like, here's my funnel, what's the ad I'm going to buy. And the process we're working on and we're building out internally is there's four phases that happen before you ever get to the ad. There's the research phase. So it's like a whole bunch of research. We're going into keywords, headlines, articles like who trying to be funnel hacking deep. So it's like the research phase. And from there we have a bunch of stuff like deliverables where it's like, okay, based on that, here's the 30 or 60 or 90 headlines we create videos for, here's the 15,000 word article we need to create, and here's the title and the keywords we're focusing on. And then here's. And it's going through all that stuff. So the deliverables. Then after that, then it's like, now you're gonna produce all that stuff. So third phase then is going and me, it's doing a billion videos. I got off the busy street doing a billion videos, writing the content. This is like the production phase. And then when production phase is over, then it goes to the asset phase, which is like each video then turns into five thumbnail or five quote cards, a YouTube video, Facebook video, all the actual assets that need to be created. And from there then it's handed to the promotional team, which is phase five. And the promotion team now takes all this stuff and uses it to promote the funnel. And so it's crazy, so exciting. It honestly blows my mind that we've built our company as far as we have based on literally building a really good funnel and just turning on ads. And that's it. It's like we're missing. It's like again comes back to the tip of the iceberg, right? Like we're doing the tip, we're missing the rest. And so now we're coming back and doing the rest of it. And I really think, I mean outside of like there's a lot of infrastructure, people and like other things that we need in place as we're growing from you know, to 100 million and beyond. So we're working on those kind of things. But what's interesting is from the traffic side, like, that's what we're building out now, building out the systems and it's exciting. So it is a process starting right now started yesterday. It will culminate probably next 18 months in a book called Traffic Secrets that'll be showing you guys behind the scenes of what, what it ended up becoming. Oh, beat this light. Anyway, so that's, that is kind of what. Sorry. You see how good of a driver I am? I always get messages after this, like, Russell, you should be driving while you're talking. I'm like, I've got my hands. I'm good. Anyway, so that's, that's the exciting thing as we're kind of building this out is after I've perfected the model, proven it, we've it to go from, you know, 70, 80 million to 700 million, they'll have a good blueprint to be able to show everybody. Like, this is the tr. This is Traffic Secrets. This is the foundation behind it, which is kind of cool. So anyway, that's kind of what's happening over here. And it's exciting and fun and yeah, the only place really talking about this publicly, some of you guys are in our affiliate funnel course. That's where we're really going deep into this and kind of mapping out the strategy and this process and this plan. But we're trying to figure it out all internally on our side. So as we keep getting it better, we'll be publishing it there until we got it all perfected and become a book. So. But I want you guys thinking more about that. Like, think more about all the front end stuff that you do to get traffic into your funnels. Right. Like most, again, most of us just, just like spend all this time and energy effort getting the funnel right, and then we turn on ads and that's it. It's like, like, like there's so much more that goes into it before. So anyway, that's kind of what's happening here. So a couple other exciting developments. One thing is if you've been listening to the marketing your car podcast for any amount of time or marketing secrets for a long time before that. I have somebody, a secret, secret spy right now going through all the past episodes. Is this the right road? I'm supposed to go. I think it is. Anyway, categorizing all of it. And we're gonna be turning this crazy podcast. We're gonna take out all the crap and all the fluff and all the ones that were just me rambling incoherently and finding all the best and putting them into chronological or not chronological with the right order and actually making a book called Marketing Secrets. Can't tell. I'm kind of obsessed recently with making books. We got the Expert Secrets book, which is two years of my life cookbook which was like Funnel Hackers Cookbook. If you haven't got that, you go to funnelhackerscookbook.com or funnelcookbook.com is actually easier to remember. Funnelcookbook.com and in fact right now it's I think it's 10 bucks plus shipping or something like that to get a 350 page spiral bound cookbook, which is insane. But I'm really into the whole book thing. I think books create legacy more than anything else. And at this point in my career it feels like that's what I'm getting drawn to is stuff that's legacy as opposed to promotional stuff. So you may see a couple more books coming out of me over the next few years and hopefully they turn out good. I've tried to write two really good books. I think the first two turn out good. I'm proud of them. So hopefully you guys like the other ones. But this one will be a fun book that'll be kind of like an ongoing series called Marketing Secrets where every three years I can publish a new book. And it's like, hey, here's the next 400 marketing secrets that, that came out of me driving in my car back and forth. And here's what you know, here's just idea after idea after idea. You know, the first two books.com Secrets Next where secrets have been very much process based. So it's like, all right, you have to go through step one, step two, step three, step four, you know, kind of like that. Whereas Marketing Secrets, the goals be more like you flip it open and you're like, you just grab like, hey, what's secret 27? Oh, cool. Urgency and scarcity. I could use that. Here. Here's your marketing secret 292. So anyway, that's kind of the the game plan with that book. So it'll be fun. So that will probably be the next book and then. Cool. Anyway, it's my cool things. So anyway, that's all I got you guys. I'm also the dentist, so I'm gonna go hang out with him. Appreciate you all for listening. Subscribing. If you're not subscribed yet, go to itunes and subscribe. I think last I checked we were number like three or four top business podcasts in the world. So thank you for that. Hopefully keep it ranked up high. But yeah, come listen, subscribe and hang out with us and and we'll keep giving you the goods. Alright guys, appreciate you all. Talk soon. Bye. Want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertsecrets.com and book number two is called Dotcom Secrets and you can get your free copy@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.