Secret #47: The Big Secret, Making AND Keeping Commitments

What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are ready for some fun. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right everyone. So I had just dropped something off my kids school because yes, once again, they forgot something. They sound kinda like their dad. Anyway, just wanted to jump on today because I. If you've been listening, you know that I recently hired another coach in my life. I try to have at least one, if not multiple coaches at any given time coach me through different stuff because I found that in fact I saw my kids this last night, I said if you want to be successful, whatever it is, like pick the thing you want to be successful at. First it could be school, basketball, trombone, whatever it is. And then number two is find a coach to actually coach you through it. And so that. So I told him last night when I was putting him to bed and I told him I was like, and I practice what I preach, I figure out stuff I want to be better at in my life and then I go find a coach to coach me through the process, hold me accountable. So a little while ago I was listening to a podcast from Ryan Moran and Jeff woods and talking about the one thing and anyway loved it, so called Jeff and hired him and he's been coaching me through things. So I had my second coaching call today and I wanted to post this paramedics driving by because I want to make this video to kind of walk you through how to be coachable because it's shocking to me how uncoachable most people are. And I did a periscope about this like two, two years ago or something like that about that. And it's funny because I remember when I was wrestling, I started in freestyle and Greco and that kind of happens during the off season. I had this coach, his name is Greg Williams, who's now the coach at uvu. Anyway, he would go and teach me stuff and then I remember like between matches, like he pulled me aside, he's like, hey, you need a level change better, you gotta lower your what? And like, you know, just walk me through what I need to do. And then I go Back out. And I would just do the thing he told me. And I remember because he told me afterwards, like after, I dunno, I've been programmed probably a year or so. And he said, you're one of the most coachable athletes that I've ever had. He's like, you're not the most talented, but one of the most coachable. I was like, I don't even. What does that mean, coachable? He's like, well, most people, I tell them what to do and then they listen, they nod their head and they don't do it. And he said with you. He's like, I tell you what to do. And so the next match you go and you do that thing. And he's like, that's not normal. Most people don't do that. He said, you're really, really coachable. And I was. I assume everyone just did that. If they have a coach they believe in, why wouldn't they just listen to what they say and then do it? I got a podcast a couple weeks ago talking about pick a mentor, listen and then do. Right, like, same thing. And I look at. It's funny. Dan Henry, if you guys know Dan, he's one of our inner circle members who bought the Dotcom Secrets book, read the chapter on perfect webinar, did a perfect webinar within five months, made a million bucks. So he went into the Clickfunnels group this weekend and he was like, hey, guys. He's like, I just, you know, Russell taught the perfect webinar. I did it. Made a million bucks. Like, why aren't you guys all just doing that? Like, he was kind of confused. Okay, Dan's very coachable. And then there's like a hundred as this morning, 170 comments from people. And it was basically 170 excuses why people hadn't done it yet. Well, I'm still working on my slides. Well, I just, you know, I'm not really a pitch person. Oh, well. I just. I can't figure out my offer. Oh, well. And like, thing after thing. And he's like, dude, just freaking do it. Like you got the best coach in the world to tell you. And it was funny because even one guy who was a coach was like, well, I've coached my people. It doesn't work for everyone. And Dan's comment was like, well, you must not be a very good coach then, which was awesome. So. But kind of, again, the point of this is like being coachable, it's like just doing what the coach says. And anyway, so it's Been fun because I've had one coach for the last year that I'm working with on one aspect of my life, and she's been awesome. And I'm not perfect at doing what she's doing says, but. But I think I'm pretty good at doing that. And then I seem like I was with most people, but Jeff's been coaching me. And it's funny because, like, this was our second coaching call this morning, and one thing he wanted me to do, I didn't have a time to do it. And instead of like, let me out there, okay. Oh, it's okay. You can do it next week. He was like, anyway, I wish you could hear it. It was in the first, like 30 seconds of the thing. He's like, like, you know something about what happened. I was like, oh, I. I'm actually doing this week because Todd's flying. In fact, Todd's flying in today from Atlanta. Todd's my partner. Clickfunnels And I was like, we're doing a lot of planning stuff like that. And he was just like. He's like, I think your planning would have better if you would actually finish this. And I was like, oh, crap. Probably better. And then anyway, so it's kind of like helping my feet to the fire. And then at the end of this call, he's like, basically like, okay, next week, these are things you have to have done by. He's like, when you have these done? I was like, Friday? He's like, that's not specific enough for me. Friday at 4:30 my time. He's like, cool. And if you don't get done, what happens? I was like, you're gonna punish me, baby. He was like, if you don't have it done By Friday at 4:30, we're canceling the call for next Monday. I was like, oh, crap. Oh, he's holding my feet to the fire. And it was like, so many things I could walk you through from a coaching standpoint, what I'm enjoying about getting coached by him, but it was just making me make sure I do it right. And I think one of the problems a lot of us have is we let ourselves off the hook. In fact, I did it and I get. I'm very, very coachable person. And even with that, like, this week, I was like, I let myself off the hook, like, oh, I don't need to finish this part of it because of this. And yet I'd committed to getting that part done. And it was just interesting. You know, it was funny because throughout the week I was proud. Like, he's. We kind of picked out, like, what the one thing I was gonna focus on for the week. And from that, I had, like, found the person. I found the role I was looking for, found the person doing the interview process, like, going through the whole thing. Like, I was kind of, like, impressed at how fast I was moving, but yet I hadn't followed through in all my commitments. I did most of them, but not all of them. And it was just like, crap. I gotta remember that. Like, I gotta make and keep commitments. Like, people that succeed in life, there's one, like, really strange commonality between all of them. They're good, not just making commitments. A lot of people, everyone can make commitments. I'm gonna do this right? I'm gonna lose weight. I'm gonna make money. I'm gonna blah, blah, blah. Like, everyone's good at making commitments, but people are successful good at making and keeping commitments. And I failed one of my commitments from this week, and it sucks. And I'm like, God dang it. Like, just frustrated me because I'm like, I know better than that. Like, I'm someone who makes and keeps commitments. And I didn't on one of the things, I kept most of them, but I didn't keep this one. And so for those of you who want to be. Who want to be coachable and want to have success, understanding, like, the big commonality is that the success people are making and keeping commitments. So again, once again, find a coach or whatever it is, and then make a commitment and then keep that commitment and just do it and don't give it all excuses. Alex Hormozi at the last inner circle meeting said that every sales call you're on, someone's getting sold. Either you're selling them on the product or service that they need, or they're selling you on excuse why they can't get it. And it's just like, dang, that's so interesting. Like, either we're buying the excuse or they're buying the product. And it's the same thing for us. Like, if, like, I just look at that thread of 170 plus people who, like, they each had their excuse why they hadn't done it yet. And Dan was like, dude, I did it within five months, was a millionaire. Like, why don't you guys just do it? And like, oh, well. And they're selling themselves on excuse as opposed to just like, making a commitment and then keeping the commitment. So that is my message for today. Make and keep commitments. All successful people do they're good at making them and good at keeping them. I failed this week. I made a bunch of commitments and I kept almost all of them, but I did not keep all of them. So this week I'm going to be better. I'm going to make and keep commitments to myself, to my coaches and to the people that I love and care about and that I work with and I work for and that I serve and all that kind of stuff. So that's my goal and my game plan is to make and keep commitments this week and be very specific. I'm write down all commitments I make. I'm going to make sure that I keep each and every one of them and that is the path to success. So there you go, guys. Hope that helps. Make and keep commitments. Write them down and make sure you do them and don't let yourself off the hook, otherwise you'll just keep making excuses. And again, if, if you're buying that excuse, then you didn't, you didn't buy the thing you actually got to do. So that's all I got. You guys, I'm heading into the day. It's gonna be a fun week. I get to work all week, Todd's in town. We're gonna plan, we're gonna plot, we're gonna scheme, we'll make clickfunnels even better if that's possible for all of you guys and try to figure out how to serve you guys better at a higher level. So appreciate you all. Thanks for listening and we'll see you guys on the next episode of the Marketing Secrets podcast. Want more Marketing Secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert secrets and you get a expertsecrets. Com and book number two is called.com Secrets and you can get your free copy at.com secrets.com. inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.