Secret #54: The Bigger You Get, The Bigger Your Problems Get

What's up, everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Tonight is going to be a late Night Reflections episode. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome, welcome to Marketing Secrets. Alright, so I don't know if that's really a thing, a reflection episode, but it's been. The last 24 hours of my life has been insane and I learned some really good lessons along the way and yeah, so I just want to sit here and talk it out with you guys, if you don't mind. Hopefully you'll get something out of it. So some of the backstory, we are in November, for those who are watching or listening to this later, and it's almost Thanksgiving's about a week away and been interesting, working on a lot of really neat, amazing projects and some things that I feel are part of, I don't know, sounds like cliche, but like part of my mission in this life is not building. Well, it is indirectly. Well, it is building funnels, but it's for who we're building them for and how we're doing it and what we're trying to accomplish with it. And it's things that are really, really good in life. And what's interesting, I know everyone listening has different beliefs, but what's interesting is whenever you try to do something good, the adversary, you can call it whatever you want, fights against it. And as I was starting this project with this group that we believe in and started kind of moving down this path, I was warned by a lot of people who were in this project, say as you start trying to move forward towards this thing, the adversary, whatever you want to call it, is going to fight against you. And it's like, okay, bring it on. And it's crazy because I'm starting to see maybe it's not, maybe it's just in my mind, but as we're moving towards this thing, I'm just noticing a lot more stuff happening. So the last 24 hours is crazy. So right now it's, I think it's 11 o' clock at night. Just got my kids to bed in about probably 26 hours ago. It's a little longer than a day, 2425 hours, whatever. It was a little bit over a day ago. I just got into bed as well, and it was just normal night. I was gonna be simply working because my wife had just left at Disneyland yesterday. She's out with her girly friends doing Disneyland. And so I was like, cool. I got some time to work and catch up on some projects, and I was gonna start on them. And by the time I got the kids down, I was about to come and start working. I got a text message from Melanie saying, hey, this weird thing's happening, and it's kind of cool. Someone from inner circle saw something where basically lawsuit was gonna be filed against us, and they'd seen it ahead of time. We got spies everywhere around the world. Anyway, so we looked at it, and it was basically. It was a kind of violation. Somebody. It was basically somebody had gotten. We found out later. Now it's been 24 hours. But it was. Was a text message that they'd gotten that they said that they did not want to receive from us. So instead of just being like a normal human being and just being like, oh, I don't want to receive this text message, this person is filing this huge lawsuit against us. It's crazy. And so we got the name and the number, all sorts of stuff. It's crazy. Somebody signed for click funnels with a fake credit card. So it wasn't even a real credit card. Right. Logged in twice, never logged in again. Their credit card failed. And so our system. When your credit card fails. Oh, actually, when you log into ClickFunnels, there's a little thing saying, hey, if your credit card fails, would you like us to text you if. So what number. If you type a number, right? And so the credit card failed. So text them saying, hey, we don't want your websites to go down. You should log in your ClickFunnels account and you should upgrade your. You know, add your credit card so you don't lose your websites. We sent two text messages. This is like two or three months ago. So this person. It's insane. Gets these text messages and files a lawsuit against us. A lawsuit for cry out loud from irreparable damages. And also on and on and on. Like, just nuts. Nuts. So it's funny because I always heard about frivolous lawsuits, and it's just like, I thought those were, like, I couldn't fathom those are a real thing, that human beings were like that. But it's just like, I just saw. I'm seeing it right now. I'm like, holy crap. And it's funny because, like, it's interesting. Like, you know when you're, when you don't have money, you're always like, oh, if I just had money, all my problems would go away. I got bad news for you guys. The problems don't go away. They just turn into different problems, more annoying problems where literally people are like shooting at you and attacking you all the time. I guess. Nuts. So I get that text message or I get that message about that. So trying to do some research, like trying to figure that. I'm like, I can't think about. I got too much stuff to do. So let's kind of put it on the back border. Sat down on the computer, right there is my work computer where the expert secrets book was written. Sit down at the work computer, check my email. And there's two emails. The first email is from this organization we're working with to try to do a lot of good in the world and save a lot of kids lives. And just this thing that we're moving forward on, trying to do the ultimate good. And then the email came in like literally like a minute. I can't before, after that one from another person. I'm not going to tell the backstory behind this because it's just, it's not important. But from a person who I dealt with like three years ago, this huge email I've heard, I haven't heard from over a year. Huge email, huge email talking to like going on about how they're gonna sue me for all these crazy things. And I'm just like, I can't even, I don't even know how to handle this right now. Like, it was just crazy. And so I did best handle. I'm like, I gotta get some mics, I gotta get some stuff done. So I was up till 2 o' clock last night working, passed out. And kids are up this morning at like 6, 4 hours of sleep last night, got up and got the kids ready because my wife's gone and luckily I have help. Nanny comes and helps get the kids out the door and everything to school and then head in the office and you know, have a ton of stuff going on. Obviously trying to coordinate. Yeah, so much stuff. I wish I could. If you said a glimpse at all the stuff we're doing at once, I don't think people would believe it, but there's a lot happening, obviously, so it happens. You're trying to change the world. Right? It was fun. We did a podcast with Nathan Laka, the top. If you've ever Heard his podcast, it's really, really good. And I did a podcast 18 months ago at the movie. Did another one follow up on Now. So we're 5x where we're at 18 months ago, which is insane. It was just really cool because it was like recapping all the positive growth, what we're doing, and it was cool. One of the questions he asked, in the end, he's like, you know, most business owners reinvest their profits back in the company. That's where they get the highest return investment, blah, blah. And like, where do you invest your money? Russell and I kind of laughed. I was like, you know, we reinvest money back in the company. But, you know, for me, I started business to reinvest the money back in the company. He's like, so real estate is. Where are you investing your money? Like, no, I'm not investing in anything. Like, I'm investing in my kids and my family. I was like, right now we have an acre and a half, two acre lot next to our house that was just kind of full of weeds. So summer, we knocked down all the weeds. We put in a full Astroturf baseball soccer field, we put in nine underground trampolines, a volleyball court, a baseball field, a full basketball court, and a track that wraps the whole thing. Because, like, I'm investing my money back in my kids. Like, I want to spend weekends and nights with my kids playing games. Like, that's why I got into business. Like, cash flow is nice, but like, that's, that's what I'm reinvesting my profits back into, you know, Anyway, so it's just kind of, it was kind of just a fun answer because I'm sure that most people on business podcasts don't, don't think that way. They think about anyway, whatever business, real business people think about, right? Anyway, so it was kind of fun and stuff. And then I had to deal with the issues, right? So we had to deal with this dude who got two text messages after he told us to text him and he didn't update his credit card. And I started realizing as we started learning all about the do not call list and the do not text list, all these. It's just crazy. Basically, we've brought in all these lawyers and companies, all this crap in the last all day today, which is crazy. But we found out, it's interesting. It's like these text companies, there's 150,000 known people who if they get a text message from you, they will file lawsuits. Like, that's all they do. So as soon as they get text, once they get blocked across, like all these things now it's like we're tapping on these APIs. We'll pull all these known complainers and stuff. But it's insane. So all these guys do is they go out there and they, they sign up for things and wait. If you text them, that's it. This is a real thing. Like, you hear about this. I always thought, like, there's no way that people are that evil, but they are. Like, this is a real thing, okay? So it's happening. It's happening to me right now. So now we gotta fight this whole thing. It's just nuts. Like time and energy and money wasted for some moron who's just going out there looking for lawsuits. Like, that's it. That's. It's crazy. So there's number one, then I dealt number two. And so about our lawyers came in and lawyer basically, you know, this deal from three years ago that I've heard from in over a year. The lawyer's just like shocked, like, I can't believe we're hearing. Like, it's insane. And sat down with me and went through everything again. He's just like, you guys are in the right, like 100% right? Like, he's like, I. He's like, my authority as your lawyer is that we need to go and just destroy this person and like put him out of his misery. He said, nicer than that, but not much. But I was just like. So it's like sitting in the meeting and everything. And then I think it was Dave or Brent or someone on my team asked me, like, what does your gut tell you, Russell? And I was like, my gut tells me that I just need to do whatever it takes to make this go away. And I listen to my gut a lot because I don't think it's my gut. I think it's other things telling us stuff. Anyway, so. And I told my lawyer that he's just like, he's just like. And it's funny because I had this really rare chance to try to learn something today. Something I teach my kids all the time. Like, my kids, we'll get in these arguments, right, with each other. And like, especially like my little like seven year old and my twelve year old, right? Or eleven and a half years old, right? They'll get these arguments about things. And the older one is like so mad because they're trying to prove their rights. The younger one, I'm like, it doesn't matter, just stop it doesn't matter that you're right or wrong. Just stop fighting. Like, please, just stop fighting. Like, but he's wrong. I'm like, I don't. It doesn't matter. It does not matter who's right, who's wrong. Like, it does not matter at all, right? And I try to teach that to my kids over and over again. They just walk away from, like, just let it go. Does not matter. And it's funny because, like, after I. After we had done the whole lawyer meeting and stuff, and I wrote this person back and just said, hey, just, you know, you can introduce. Here's the lawyer. You guys can figure all the stuff out. And that person went back and said, who's gonna call? And I was like, I don't want to get on this call. Like, Like, I just. I don't. I don't want to get this call. And so for me, I kneeled down and I prayed and I was just like, what should I do? And, like, I was like, asking for help because I knew that I wanted to be like my 12 year old and be like, no, you're freaking wrong. And like, yell at this person. But I knew that that wouldn't solve anything. It would just hurt everything. So I prayed for humility and, like, prayed to, like, to know what to do and how to do it. I was this, like this frustration, anger. So I picked the phone, I called this person and listen to the lines. This person, you know, basically starts yelling at me, telling me all these things that he thinks I've done wrong. And it's just like at every point, like, I want to just, like, fight back and be like, this is not true. That is not true. I proved that's not true. And like, everything, I just sat there, like, bit my tongue. Like, I was just praying in my head, like, like, let me know what to do. Let me know how to handle this and what to do. And just like. And just sitting there, sitting there, taking it, taking it, taking it, taking finals. Just like, like what? Like, dude, what do you want? Like, what's. Like, what's the real story? Like, just tell me. And we talked about it and I think we figured out a way to solve it. And it sucks. It's like my little kids, you know, it's like, like, like legally, if you look at that's my lawyers, like, say, justice needs to be served. Like, you are in the right here. This is not your fault. And I'm looking at this from another angle saying, like, there's two laws, right? There's justice. And there's mercy, right? There's these two things and legally you always want justice for everything. There's other side of mercy and I don't know about you, but there are things in my life where I make mistakes. I made a lot of mistakes, man. Made way too many mistakes to brag about, especially on a public forum like this. But there's times in my life when I needed mercy from people or from. Yeah, from things. And there's times that mercy came through to me and it saved me and it helped me and in my physical life and my spiritual life and different things like that. And I'm just grateful for times I was extended mercy. And I think today for me was the time of just like you don't have to have perfect justice, like extend mercy here and, and it'll make everything better. I don't know if that's always the case, but definitely was the case for me today. So that was the first two issues. Then I'm all excited because my kids are wrestling match tonight. So this all happened by 3 o' clock today and I had to leave to go to wrestling match. So I'm going to go to the wrestling match. We get there and work with my kids because last week they kind of beat up a little bit tournament. So all weekend long I worked them in the wrestling room in our house and they got better and better and better. And rather than my first and so Dallin, my oldest, my twins, his first match, he wrestled just like, oh, the perfect match. It was so awesome. Also, if we worked on this weekend, he was doing it and it was just like, it was really neat and really special to see that. And he won and it was just so exciting. And then Bowen had the next match but it wasn't until the end of the night. So anyway, so he's warming up and goofing off and having fun and Dallin's doing the same thing. And then Brandy, who's our nanny, she brought all of our kids. Luckily and this turned out to be huge, huge blessing brought the kids to the wrestling match. It was kind of stressful. So I'm with Nora holding little baby Nora and the other ones are running around and all sorts of crazy stuff. And then, and then Bowen's getting closer to warming up. So I gave all the kids back to Brandy and I went side of the mat and start getting more bone all warmed up and down's there kind of goofing around because he's just, you know, between his match having fun and he goes over to the to the bleachers, on the side of the bleachers. And he saw somebody jumping up, doing, like, box jumps up on this. This ledge. And it's like a metal strip across this ledge. He sees him doing box jumps. He's like, I'm gonna do it. Because he's kind of bored sitting around. So he goes to jump and do a box jump. He misses it. He hits right below his knee. And I should show you guys this. Those who are. Those who are watching, this is like, parental discretion advised. These images are kind of freaky, but if you're listening, you can't see him. But he hits his leg, comes down. He's like, oh, that hurt. He's like, I'm fine. And I look at him and I'm like, dude, you are not fine. It was like, the deepest cut I have ever seen in my life. So if you can see this here, those are watching. That's his knee. Looks like you can see the bone. Like, if you're listening, you can't see it, but it's. Oh, like, I want to throw up this thing. It's like the deepest cut ever. I look down, I was just like, oh, my gosh. Like, I can. I don't think you can see all the way to the bone under this cut. Like, it is huge. And then there's, like, blood just pouring everywhere. All the mats all over the thing. And I'm like, I don't know what to do. I'll keep showing pictures. And I'm kind of doing this. I'm like, I don't know what to do or even how to handle this. Like, this is. Yeah. And so I'm kind of pulling him out of the wrestling. Like, I was trying to warm up a bow in on the side of the mat, and now I'm pulling down, out, and his blood just oozing everywhere. And I, like, my wife's not there. I don't know what to do. There's no one. I don't know what to do. I come out in the hallway, and luckily, the wrestling coach, who's got some kind of medical background, I'm not sure exactly he was there. I'm like, I need help. He's like, oh, my gosh. Yes. Put him down. So he puts him down. More pictures. Oh. Anyway. And luckily, because I was kind of shocked, I didn't know what to do. So he goes and has him go grab some gauze and stuff, and they wrap the knee up. And I was like, we gotta take him to the er. Like, I don't know what to do. I don't want to miss Bowen's match because, like, Bowen's been training. There's. Oh, man, look how deep that is. Oh. So, anyway, coach is luckily there, helps me wrap this thing up. And then I ran over to Brandy, our nanny, who's over there. And here's Buddy in bed Smiler, laying in the hospital bed, smiling during surgery. And there's him all stitched up at the end there. Oh. Anyway, so he's. So he's laying there. So I go grab Brandy, who's our nanny, and I said, dallin just cut his leg open. He's got to go to the ER So she grabs all the kids and comes back, and I was like, I don't know what to do. And Bowmanshine warm. He's all, you know, frazzled because of that. So, like, so me and the coach pick up Dallin and we run him out to the car, which is. It's like, at least half a mile more of the car. Get in the car, and Brandy loads up all of our kids, plus her kids, and heads off to the ER Then I run back in, and I'm trying to, like, oh, I don't have my medical cards on me, of course, because that's how I roll. So I'm trying to find medical stuff and send it to him. And then Bones warming up for his match, and he's all frazzled because he saw his brother bleeding to death. He's, you know, sure his brother's gonna die, his twin brother's about to die. And just like. So then try to get focused and warmed up. And he goes out there and wrestles, and poor little dude, like, he's been trying so hard, and he's doing so much better, but he got thrown in the first, like, 10 seconds and pinned, and he comes off just crying his eyes out. And I think he's more upset about his brother, but just all the emotions of that and little dudes right now. Oh. So I was emotional and then trying to find Dallin's backpacks and some bleachers and Bones getting them all out the door, and then racing over to my car and then speeding off to get the hospital. But I remember when we were leaving, all the kids were like, we're starving. We're starving. At the wrestling match, I'm like, my kids haven't eaten yet. It's like, six o', clock, 6:30 at night. So I'm racing the hospital, and I run off to, like, this fast food restaurant. This is a crazy story. I'm sorry, I have no one to talk to. My wife's gone tonight, so hopefully you guys don't mind. So I raced to the race to the gas or to like this fast food restaurant. I order food. I'm like going to the drive thru, I'm like, I need 10 hamburgers and 10 drinks and a kid's milk. Cause I got a little baby daughter. So they pull me through and then the lady's like, hey, the manager wants to see if you guys want 10 ice cream cone or ice custard ice cream things. I'm like, you know what? Yes, that'd be awesome. So we have this car full of hamburgers, ice cream and waters. Me and Bowen, we're racing back to the er. We get there and then find Brandy with all the kids and I give her the keys. I go feed the kids in the car. And then I run in and Dallin's in there and he's about to start all the stuff to get his knee all cleaned up. And poor little dude, like the cut was so big and they had to get like a needle to the numb and probably shot him. I would say, conservatively, about 30 different shots. He's just screaming like he was so tough. But they stitched all up and it was just forever. And then Bradley gets home, they came home, did homework and did. Anyway got him all the bed and been doing homework till almost 11, went to bed. That's been the last 24 hours of my life. So it's been crazy. So I also just tell you guys that as a fun story, just some of the things, some of the lessons of today I think that I learned is, number one, whenever you are moving towards things that are good, the adversary, or whatever you want to call it, is going to fight against you. And that's okay. It's normal. It's what's going to happen. And I know that a lot of you guys and a lot of listeners are people who, who believe in God, who think about God. And if you're not like, I just recommend remembering him. There's a reason why these things happen is to, I believe, to get us to remember God. So first off, remember God. Number two is there are evil people in this world, frivolous people who are just out there to just steal money. And they're there. And the bigger you get, the bigger target you'll become. So just be aware of people and just protect yourself as many ways you can. We're trying to. This is putting up a whole new line of defenses for us. And so know that. Number three, know that sometimes, if you want to have mercy, if you want people to have mercy on you sometimes in life, don't always fight for justice in every situation. Like be okay letting somebody else. Yeah, just be okay giving somebody else mercy sometimes because that's the right thing to do. Even if it's not. Even it doesn't give you justice and it may hurt and it may suck. But if you ever want to receive justice or mercy in your life, it's worth it to give to other people. It's important. And then the last one, I don't know the moral story, the last one is other than it was just a lot of stuff. And yeah, that's about it. So I hope that helps you guys. Hope you learned something, Hope you got something. If not. Yeah, don't worry about it. If you did though, please share this video or this podcast with somebody you love and you care about. And I appreciate you guys listening. Yeah, it's a huge, huge honor for me to have you guys listening to the stuff that we share and I hope that it helps. So that's what I got tonight. Thanks you guys. Appreciate you all. Have an amazing night. See you guys all again tomorrow. Bye. Want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get get a free copy at expertsecrets. Com and book number two is called.com Secrets and you can get your free copy at.com secrets.com. inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.