YouTube video (creator Nate Tilley) investigating how top luxury fashion brands—starting with Louis Vuitton—market not to the wealthy but to poorer consumers. The presenter conducts covert ‘mystery shopping’ in Beverly Hills using hidden glasses to document in-store tactics and promises to show how viewers can apply these strategies to boost their own business profits.
This is Louis Vuitton, the most valuable luxury brand in the world. Each year it sells over $15 billion worth of products and leads the luxury fashion market with the highest profits than any of its competitors. But what you don't see is how these billion dollar brands target the poor and not the rich. And today, I'm in Beverly Hills to shop the top five luxury fashion brands in the world and expose exactly how they do it. And these are our covert mystery shopping glasses so we can get footage and expose the tactics companies are using first hand in the store. And I'm also going to show you how to apply these same tactics to your own business to dramatically increase your profits.
