Nate Tilley explains how to sell GoHighLevel to local businesses by focusing on outcomes, not features. He contrasts high churn (66% over 90 days) with sustainable retention (5% yearly), then walks through concrete tactics: running text campaigns, re-contacting leads yourself, and booking appointments to prove value and justify premium pricing.
66% over 90 days.
5% over a year.
$500 per month.
Go high level allows you. If you look at two businesses and one of them is churning at a 66% over 90 days and the other one's churning at a 5% over a year, you know, you look at $500 a month SaaS, business that's more hands off on fulfillment, that builds like a utility bill, ends up being a way more sustainable business models. This is stuff I didn't realize, guys. I was thinking like people have enough software. It's not the software. Don't sell the software. Sell the all. Not the drill. Sell what? We're going to be able to provide for them. Hey, we're going to be able to fill your calendar full of leads out, spending a dollar on ad spend as you have a list, as long as you have a database. We're going to start there and then start out a simple text campaign for them. Just get back in touch with their old lead. I would just text the leads back myself. I would book them into appointments myself on behalf of the client. And then I would be really connected with the client and I would tell them, hey, so these customers I talked to Wayne, Wayne wants to come in Saturday. Oh, and I talked to Lisa. Lisa's coming in today. If you make that kind of connection with a local business owner, do you think that they're going to be willing to pay you more for your services after you've built that trust? Of course they will.
