Simplifying And Sexifying Your Message

Hey, what's up, everybody? This is Russell Brunson, and welcome to Marketing Secrets podcast Saturday and getting ready for the big Funnel Hacking Live event. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson. Hello, and welcome to Marketing Secrets. Hey, everyone. Just wanted to jump on. I know that this last week and next week, I've been working so much on presentations and slides and getting ready for Flanking Live. I haven't done many podcasts and just want to kind of communicate and connect everybody, because I'm thinking about you a lot. Just so much stuff happening. And anyway, there's a lot that goes into events from the venue, the people, the speakers. There's so much stuff. The organization, the schedule, the timing, there's everything. And so for the last six months, spending time doing everything else. And then now it's like, it was two weeks away last week. Now we're 10 days away as of right now. And so for me, it was like his last two weeks. It's all about, I need to get my presentations done. And it's interesting. Like, most. I don't know, it's weird. Most people who do their own events nowadays, they don't. They don't speak very much their own events, which is weird to me. It doesn't quite make sense, but that's what people do. A couple ones went this year, and they were great events. Like, nothing against that, just the promoter didn't speak as much. I know. I went to Ryan Rand's event, which was really, really neat, and I asked him, like, are you nervous? Like, what are you speaking about? He's like, I don't speak in my own presentations. I was like, oh, you don't like, huh? He's like, yeah, my. My event, I like to bring people in. And then I, you know, I let them speak. And I'm like, oh, that's interesting. Like, and then I was at Grant Cardone's event, and he came and didn't speak hardly at all either. And I was like, man, like, I would die for, like, if I had staged, like, Grant Cardone's, I'd have been on stage, you know, 20 hours a day, every single day. Like, just leveraging that, because that's, like, such an important thing. You know what I mean? And then if you look at just different ones, I don't know. But for me, it's like, I feel like I know that, like, when Traffic Conversion, when it first came out, I used to go. Because I loved hearing Ryan and Perry speak. Both those guys are geniuses, and I love hearing from them. And as Traffic Conversion grew, they started speaking less and less and less. Now, I think the last TNC had, like, I don't know, 50, 60 speakers, and they maybe spoke once each. And it's just like, I don't even. It's not even worth me going anymore. Cause, like, I wanted to hear from them, right? I look at people who've got tons of longevity. Something like Tony Robbins, like, when he does his events, he's on stage for 50 hours in a weekend, right? And I just, like, I feel like. I don't know, I always want to be there. I want to be the one inside of it. And so because of that, like, for this event, I've got six presentations I'm creating. And of course, I'm not someone who can just make a. You know, I don't just want to go off top of my head. Like, I want to make these impactful and emotional and, like, strong. Every presentation, like, the design I'm spending on each one is just. That alone is amazing. And figuring out. And the last podcast talked about finding out the hook and the headline and the framework, and it's been a week of me just doing that on these six presentations. I'm only about halfway through all the frameworks, which is sad. So I was trying to get it all done this week so next week I could work on slides. But as I was doing this, I was trying to think. And I've been talking to a lot of people on my team, people at the event, a lot of people just trying to figure things out. And. And I think the reason why I've been successful. So I'm saying this for people who are creating courses or content or products or events or slides or presentations or anything, because I think it's a hint, and I hope that it helps, because that's the whole point why I want to jump on here. I wish you guys knew how much time I spend trying to figure out how to simplify concepts. I think the biggest thing that keeps you back from success when they're presenting is technobabble. If you've read the Expert Seekers book, I talk about technobabble, right? Like, we use these huge vocabularies. My vocabulary is very Simple. It's very easy. And I'm always trying to simplify. Like if you look at these standing whiteboards here and here, those who are watching and here and here, and this is. And then I've got papers all over the ground here. This is like me taking a concept and like mapping it, writing it out, writing it again and again and again, trying to simplify it so it's so simple that, like, I can explain to my kids. So simple. I can understand it. And I don't think people spend the time, like, if you knew, like, it's. It's Saturday night at 6:24pm I'm sitting here trying to simplify this one section of the presentation because it's like, it needs to be so simple. People understand it. I think that instead we. We think that we're so smart and we use our techno babble and our learning to show how intelligent we are, but all it does is it alienates the audience and pushes them away from you. And so I think that's one of my superpowers. But it's not something that, like, is magical. It's me sitting here for 10 hours trying to figure out one presentation, how to simplify it, make it simpler and simpler and simpler till it's simple. And so for all you guys are out there, I'd spend more time on that. Try to simplify things, simplify your vocabulary. Pull the big words out and pull the complex things out. See if you can explain what you're doing in a doodle graph. If you can't, then it's too complex. And some of you guys are like, well, mine's. I couldn't do that. Mine in doodle graph. Like, no, you could. Like when we did a thing in a network marketing program a while ago and they wanted me to do a video explaining the comp plan. And it was way over my head anyway, right? So I had John on my team go through and he watched like, I don't know, it was like 12 plus hours of video of people explain the comp plan from the lawyers and the marketers, all sorts of stuff. And he went through and he tried to explain to me. Took like four or five hours. And he explained to me. And then I had all the thing on a whiteboard and I was like, okay, how to make this simple. And took me another two or three days to simplify the point where it was just like, oh, that's really, really easy. And so I just want to, I don't know for you guys who are. And this is kind of to the audience who's presenting and experts and things like that. Like, first off, continue to publish your stuff. Like, that's, that's one big key I want to put out there. Like, I don't know, your longevity of you as a person, as a personality, I think has to do with how much time you put out there. Now, a tangent on that. Like, I'm very strategic. Like, in my events, I spend a lot of time on people coming there. I don't speak in many other people's events anymore because I want. I also want to be the guy who's at every single event speaking because you lose your supply and demand type thing. There's my own event. I want to be the one there. I want to make it so. This is a venue that people come to and that they're going to come because, like, I'm going to hear six whole new presentations from Russell that I've never heard before, that he's never talked about on podcasts. It's just like this unique thing. And I want to give that experience to people. And so I think for your own things, like, do that kind of stuff, like be wanting to do it. And second is simplify things as much as you can. And then third is like, I don't know how to teach this, but how do you, like, try to make things sexy? Like, I could have said, like, this presentation is how to get traffic to your website, you know, or how to increase your social media, profiling, whatever. But instead we made it sexy. And I read these headlines to you guys during the last event. You know, like, conversation domination. How to get your dream clients addictively binge watching you on every platform that they live on. Warning success only for those who truly believe in their message. You look at that and you're like, okay, that's, you know, that's a cool headline, Russell, but like, we sat here for like three hours going back, and they try to make it easier. So for you, like, you got to put the time in to simplify your message and to make it sexy and figure out the hook. Like, spend, spend time doing that. I wish you guys could all get a glimpse at how much time I spend on that part of it. Because I don't think people. I don't think people understand that. They just, like, put something together and go out there and it's like, no, that. That's, that's the valuable part. That's what makes you valuable to your audience is your ability to go through and collect information, ideas, and things like that. I did A podcast before about how, you know, your job is to think for a lot of other people. Like you're doing that and then bringing it back, somebody in a simple format, they're like, oh, oh, cool, I could actually do that, right? So that's what your job is to do. You're curating all this stuff and bringing it back in the most simple form possible to give it to people. But you got to spend the time doing that. You got to put in the energy, the effort to think through those things for them, simplify them, and give them in a way that they can do it again. I don't know how to teach that other than I want you guys to be aware of how much time I spend doing it. Because then you might realize, like, oh, well, I don't spend any time doing that. Maybe that's my problem. Maybe I should spend a Saturday here in my sweats in my office just thinking through how to simplify this for people. Because it's meant the world to me. And I think it's helped me to build an audience and get followers and people listening to me, because I've been good at that. So I hope it helps. I don't know. I'm not the best in the world. I still talk too fast, I mumble. I have all sorts of quirks and things that are strange. I know some people don't like me at all, which is totally cool. That's one thing I've been good at and it's helped a lot of people. And so you look at my books, dotcom secrets, expert secrets, they're not my original ideas. It's me reading a billion things, trying a bunch of stuff, and then putting into a format that's as simple as possible. And that's why I doodle things out. Like I'm trying to doodle. So you can be like, oh, there's the doodle. Oh, that's what he's thinking. And so for you, it's figuring out, simplify, simplify, simplify. Cut out the technobabble, make things sexy, make things interesting. Spend that extra time to do that because it's worth it. Okay? And if I can do that for six presentations in a two week period of time, that's doing it for all of them, plus then creating slides for all of them on top of everything else I'm doing for this event, I guarantee you can do it with one presentation or with your perfect webinar you're doing. I'm guessing a lot of times if your webinars aren't converting, it's because you're too complex. Simplify the story, simplify the process. Simplify those things for people so they get it. Make them sexy, make the hooks good, make it intriguing and curiosity driven. Because those are the keys. So anyway, that's it, you guys. I'm going to get back to work. I got to make this thing sexy and simplify it. So hopefully someday, sometime today, I can go take a nap. All right. Appreciate you guys, all those who come in Fun Hacking Live. I cannot wait to see you. It's going to be amazing and hopefully this event will change your business. But more importantly, I want to change your life. So I'll see you guys there. Bye. Everybody want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy of@expertsecrets.com and book number two is called.com Secrets and you can get your free copy at.com secrets.com. inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.