A short YouTube video/transcript by Nate Tilley discussing SKIMS's controversial 'bush thong' product. The speakers describe the product (a thong with a built-in "bush"), report it sold out immediately, suggest it may have been intended as "rage bait" to generate publicity (claimed $10.1 million in free publicity), and note Kim Kardashian was later confronted about the item.
Entering the skim store. And I'm only looking for one thing. Yeah, hi. Do you have any of these in stock? This thong has a literal built in bush and is the most controversial product of the year.
They sold out.
Immediately. Really? But this is a lie.
What I heard was that they didn't make a lot. They didn't know what to expect.
It's rumored that the Bush thong was never meant to be a real product. It's just rage bait to keep the brand relevant. That got SKIMS $10.1 million in free publicity. And when Kim was confronted about it, she said this.
It was just a fun, silly idea. We've been laughing and talking about it all day.
